White Is In – In Wholesale Apparel and SEO

We live in a world were instant gratification is demanded. From just-in-time shipping to the express lane at the grocery store, we want it now. One area where the ‘need it now’ addiction should be fought is developing an SEO (search engine optimization) program for your wholesale fashion website. In fact, in the world of online marketing, slow and steady growth of page rankings is actually preferable to the instant gratification kind. When optimizing your website for improved rankings, your best bet is to ignore those methods that promise quick results and instead, always wear the white SEO hat.

Faster Has To Be Better – Right?

Wrong! The reality is using those fast techniques, called ‘black hat’ to market your site is actually a recipe for disaster. For example, hiding keywords such as wholesale junior clothing and wholesale plus size apparel on your website may temporarily boast your rankings. Eventually, the search engines figure out you are cheating…and they can ban your site from their index. In other words, it doesn’t pay to take short cuts.

Speeding Things Up – The White Way

Still, there are things you can do to help improve your page rankings without resorting to unethical methods. For example, there is some indication that search engines like fresh content, so one way to market wholesale plus size apparel or other fashion items it to post a blog several times a week. Taking the time to review your keywords and their performance and changing them as needed can also help improve your rankings. Building an organic list of links, maintaining your site map and removing any objects that search engines don’t like, such as flash animation, are helpful as well.

No one likes to wait – for anything. In the world of marketing a wholesale fashion website waiting is actually the only choice. Be sure to optimize your site while wearing a white hat. It may take a bit more time, but your results will be long lasting and effective.