Social media is more than networking sites like Facebook and Twitter. Social Media is any website, platform or program that allows people to discover content, access information and/or interact with others. Following this definition, virtually any website, micro-site or online community may be considered a part of social media.
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In reality, social media sites include blog forums, social networking sites, bookmarking sites, news sharing sites and photo or video sharing sites. All of these different social media outlets have content that is primarily user-generated and can be easily shared. They also promote interaction between users. There are different ways that you can utilize the nature of social media to sell your products – especially wholesale fashion apparel pieces for your retail customers.
The Internet Fashion Goddesses
There are a handful of internationally popular fashion bloggers. These bloggers have earned respect because of the authenticity of their posts. They publish posts about their personal fashion preferences, their experiences, and their opinions. Their credibility is so strong that even the likes of Louis Vuitton started sending them items to review with a clear understanding that it is their complete prerogative whether or not they will feature the product, what they will say about the product, and when to publish the post. Try sending these bloggers several different pieces from a recent wholesale clothing order. If they decide to feature your product, you may see your hits increase dramatically. Some of these bloggers are BrianBoy and Tavi Gavinson.
The Forums
There are many fashion forums and blog sites where you can cross-post your site. However, forums masters are extremely cautious. If they get any hint that you are there only to promote your site,
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they will kick you out faster than you can say Louis Vuitton. The key is establishing you reputation as an interested and participating member of the community. This means you will have to start posting, and remain active, for a time before you even begin posting links to your retail site. Consider participating in forums that specialize in wholesale clothing for women or juniors to increase your traffic.
Remember that the power of social media is its authenticity. Be real, be honest, and enjoy social media. Do that and you will be able to utilize its power to sell your any wholesale fashion apparel pieces you have in stock.
