Writing Effective Blogs to Market Wholesale Apparel In Your Retail Store

0

Consumers are bombarded by media information about fashion online, in print, and on television. As you begin to market your wholesale clothing purchases for your online retail store, you need to offer compelling copy about each item to draw in shoppers. Beyond individual item copy, you can enhance the shopping experience by adding a fashion related blog to your retail site. By adding blog posts, you can focus on specific items of wholesale ladies apparel for sale in your retail store by offering information about new fashion trends or celebrity fashions.

Writing a blog that draws in readers can be as simple as focusing on a specific type of clothing. For example, you may want to write a catchy piece on juniors dresses if you have a large order of wholesale special occasion apparel coming in. Writing a blog that focuses on different styles of junior clothing with matching accessories and shoes can be tied to current celebrity fashions.

Make your blog entries engaging by highlighting the features of your clothing and wardrobe additions that would make them a full outfit. Weekly or monthly blog entries can ensure that your content remains current and keeps the interest of your readers. Linking your blog to Facebook can also net you subscribers to a content newsletter to deliver your blog entries and create Facebook posts.

Within the blog, SEO content writing is also key. Determine which key words or phrases are the search words that your target audience are searching for. Include those words or phrases at a 1-2% density per one hundred words to elevate your placement in search engines.

By taking the simple step of creating a blog with SEO content you can help new consumers find your website. This will, in turn, create a larger shopping public. Once the shoppers find your site, you can keep them shopping by writing interesting content that fits with their lifestyles and retail spending.

Clothing Sales Skyrocket With Marketing and Wholesale Vendors

0

Everyone wears clothes so it’s no wonder that the wholesale clothing market is so huge. As a matter of fact, it may be one of the biggest of all wholesale markets across the board. It is a highly divisional market that can be cut up into several categories such as gender, size and age categories.

The junior clothing market is undoubtedly one of the most profitable because juniors not only tend to outgrow their clothing, their personal style is still developing. Working with a junior wholesale provider can help you build a collection that will please even the most picky of junior shoppers. Building a base wholesale juniors collection of tops and dresses will quickly impact your conversion rate.

Never forget your women’s market. They love to shop and have a highly developed sense of style. Focusing your efforts on creating a marketing campaign designed to attract women makes sense, and by working with a wholesale provider of women’s fashions, you can increase your profit margin. Your collection should focus on seasonal pieces as well as special occasion dresses, women’s and casual dresses. A well rounded collection will appeal to a larger base clientele.

Remember that the wholesale fashion industry is expanding at a phenomenal rate – giving you access to more choices for your clients. You can get in on this business boom by either creating an online marketing campaign or for your business, or moving your physical store into online marketing and sales.

One of the biggest advantages to online marketing of your wholesale clothing business is that it has the potential to bring you several million potential customers. Building the best collection by working with reputable wholesale fashion providers and developing a solid marketing plan can help you take your business to the next level.

Driving Wholesale Fashion Sales Through SEO

0

When someone goes online to make a purchase, it is no different from how they shop in the physical world. They go through different stages. The opportunity lies in your savvy purchase of wholesale women’s clothing, branding, and women’s fashion apparel pieces being present in each stage to meet the needs of the retail buyer.

Rochelle Plus Size Top With Unique Sage and Rose Print

For example, Mary Doe is looking for knit tops for women. They’ll go through this:

Step One: User thinks “I want to buy a knit top for women.”
Step Two: User thinks “mmm…I’ll ask my friends what online shops are good.”
Step Three: “Wonder what brands are good?”

At each stage, there are opportunities for your brand to grab.

  • Initial brand awareness. Getting people to know your brand as a quality retail seller of fashion.
  • Brand engagement. Development of a more intimate knowledge about your brand.
  • Product discovery. Getting people to find your brand even when they are not looking for it.
  • Consideration and options. Making your brand a viable option for them to buy.
  • Product selection. Providing them with enough options to accommodate concerns on colors, sizes, etc.
  • Sales. Providing them options on how they can pay for their knit sweaters for women or other pieces and how it will be delivered to them.

You can utilize SEO (Search Engine Optimization) to take advantage of these opportunities in your representation of retail deals at wholesale fashion prices.

Start with your site
Your site should be optimized according to currently accepted SEO standards.  Working with an expert is often the best option, but there is plenty of DIY information available on the Internet to help you optimize your site for each .

Social Networking Sites are also being used as a search engine
More than 40% of Facebook’s 600 million accounts are active which means they open their page everyday more than once. You need to make your content crawl able for social networking sites so post notes, blogs, photos, and leave comments.

Pierri Missy All Occasion Front Zipper Mock Neck Cardigan

Make Links Real
You need find a way for your consumers to discover your other products so link and cross sell. Make sure you give your consumers recommended products or link words to other related products.

Remember that there are very few times when a user purchases a product in the initial session. When they first look for ‘knit sweaters for women’, they will most likely to leave your site and come backseveral times before making the purchase. It is important that you fulfill each requirement to get to the purchase. Optimizing your site is the most effective way to do this.

White Is In – In Wholesale Apparel and SEO

0

We live in a world were instant gratification is demanded. From just-in-time shipping to the express lane at the grocery store, we want it now. One area where the ‘need it now’ addiction should be fought is developing an SEO (search engine optimization) program for your wholesale fashion website. In fact, in the world of online marketing, slow and steady growth of page rankings is actually preferable to the instant gratification kind. When optimizing your website for improved rankings, your best bet is to ignore those methods that promise quick results and instead, always wear the white SEO hat.

Faster Has To Be Better – Right?

Wrong! The reality is using those fast techniques, called ‘black hat’ to market your site is actually a recipe for disaster. For example, hiding keywords such as wholesale junior clothing and wholesale plus size apparel on your website may temporarily boast your rankings. Eventually, the search engines figure out you are cheating…and they can ban your site from their index. In other words, it doesn’t pay to take short cuts.

Speeding Things Up – The White Way

Still, there are things you can do to help improve your page rankings without resorting to unethical methods. For example, there is some indication that search engines like fresh content, so one way to market wholesale plus size apparel or other fashion items it to post a blog several times a week. Taking the time to review your keywords and their performance and changing them as needed can also help improve your rankings. Building an organic list of links, maintaining your site map and removing any objects that search engines don’t like, such as flash animation, are helpful as well.

No one likes to wait – for anything. In the world of marketing a wholesale fashion website waiting is actually the only choice. Be sure to optimize your site while wearing a white hat. It may take a bit more time, but your results will be long lasting and effective.

Make Your Wholesale Clothing Landing Pages Pop

0

It seems like there are hundreds of factors that go into building a successful Internet business. While your collection of wholesale special occasion apparel and designer wear is important, there are other area’s you must focus on. One such area is the landing page. These pages, where visitors first ‘land’ after clicking a link or advertisement, should offer you a high conversion rate – if you wholesale plus size clothing, missy line and junior apparel isn’t figuratively flying off your shelves – you need better landing pages.

1.  Headline: Your headline does more than announce the name of your site. It should be a clear and concise, although short, indication of the purpose of the site. Properly done, a headline will catch the viewers attention and keep them clicking on your site.

  1. Call To Action: Whether you are selling wholesale missy size clothing or beautiful maxi’s, you want your visitors to buy, your call to action should be easy to see and provide the visitor with everything they need to take that action and make that purchase.
  2. Navigation: providing navigation menus on your landing page may be helpful. They can allow visitors to navigate throughout your site and provide information regarding what is available to them on the site.
  3. Credibility: It is a great idea to put several disclaimers on your landing page to encourage your visitors’ feeling of security. Promoting your privacy policy or encryption method can help make conversions a bit easier.

Always remember that your landing page is your chance to make a first impression, so it is critical that you review each element and test them for effectiveness. Building a solid landing page will help ensure your visitors become clients.

Choosing the best wholesale fashions to display on your website is a good start towards building a successful online business. Developing strong landing pages is almost as important as what clothing you choose to highlight.