Bringing New Sales With Wholesale Fashion Blogs

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Today, almost every business has their favorite social network and blog sites, but not everyone knows how to use them. Learning how to successfully integrate fashion blogs into your online marketing plan for your latest women’s tops, juniors fashions and missy knits can help you generate new sales for your retail shop in a cost-effective way.  Whether you buy wholesale women’s fashions, or sell juniors blouses, blogging is relatively easy, even for those with little writing experience.

Lou Lou Fashionable Cardigan with Single Button Closure

Find your voice

Every person has a unique way of talking. Are you sarcastic or funny, casual or formal? Strive to use this voice while writing fashion blogs.  A unique style will help you generate more viewers and result in increased traffic to your site.

Find your niche

Magic Plus Size Border Print Maxi in Olive

Whether you sell trendy women’s tops or plus size dresses, you have a targeted market.  In Internet marketing terms, this is your niche.  A wholesale fashion blog can bring interest to your retail shop with engaging topics and an eye for trends.  Take some time to identify who is in your niche market and how to most effectively create excitement in that group.  You may have to change the language you use and your voice to be the most effective with your base  clients.  Remember that advertising to 16 year-old requires a different way of speaking than advertising to adult

Text and lots of photos

You need to supplement your content with photos.  In most cases, two pictures per blog will help you generate traffic. The photos should visually represent what you are saying. It’s not enough for you to describe a style; you need to show them. Using photos is an effective way to do this.

Unique selling proposition

There are over 10,000 fashion blogs on the Internet that talk about trendy women’s tops and other fashions. The only way for you to stand out is to write content that is as unique as it is relevant. Make sure that your blog has something new to offer.

Be consistent

Make sure you upload content regularly, even if it is just a 300 word piece about the latest wholesale women’s tops. Try to update your blog twice a week. New content will drive repeat visitors – critical for increasing sales.

Be interactive

Many bloggers find success by actively engaging their readers.  Try to create an interactive feeling by ending each blog post with a question directed at your readers.  This should help generate comments and discussion on your site – another great way to generate excitement and traffic.

So, does your blog fit the bill?  If not, maybe it’s time to make some changes to the way you blog.

Taking Wholesale Women's Fashion To the Internet

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Did you know that today 90% of all buying decisions begin online? If you don’t have a visible online presence for your wholesale ladies apparel, only 10% of consumers will be aware of you. Before the Internet and social media really took off in the 21st century, if you wanted to look for ‘women top’s’ or a ‘knit dress’, you would have to  walk through stores – a very time-consuming process. Today, if we want something, we simply Google it. Fashion is one of the areas that benefited from the Internet in general and social media in particular.

Lou Lou Junior Cap Sleeve Tunic

Faster feedback

Instead of physically asking friends and family for information about a particular store or fashion piece, today’s savvy consumers utilize their social media ‘friends’ to get recommendations about a store or a particular knit blouse they like. Buyers can also use the Internet to read comments of buyers who have made purchases at a particular online store. They can even read reviews of specific items, so once you have received a new order of fashionable wholesale clothing, you must hit the social media streets to increase your visibility.

Rise of eclectic fashion

Kaelyn Max Missy Modern Faux Layered Long Sleeve Blouse

In the closing decade of  the last millennium, fashion was sleek, chic, refined and clean. Another Internet forum, blogging, gave eclectic fashion a cool new voice. Suddenly putting a million colors in one ensemble is no longer “weird,” it’s eclectic. Huge hats are high-class fashion, not just a blast from the past. The Internet and blogging paved the way for new kinds of style and breathed new life into old ones. Consider creating several blog entries about each new wholesale ladies apparel order you receive to generate traffic and increase sales.

Wholesale women’s fashion has certainly found a friend on the Internet. Online clothing outlets gained popularity in the past ten years. Today, many of today’s ‘fashionistas’ are turning to the Internet for all of their fashion needs. Developing an online presence for your clothing store just makes sense.

Building a Better Wholesale Women's Fashion Site With eCommerce Tools

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As the owner of  an online or brick and mortar clothing business, you likely rely on wholesale women’s fashion to stock your store.  You know how important it is to provide your clients with the latest wholesale news and the hottest fashions.  You may not realize how important it is to create a site that is simple and intuitive for your customers.  Implement eCommerce tools such as advanced search functionality and interactive shopping carts will make it easier for your clients to find the latest in women’s, junior’s and plus size fashion and leaving your time to manage your business and search your wholesale fashion providers for the latest styles and trends.

Advanced Search Functionality

If your visitors can’t find what they are looking for, they are not going to stick around long enough to buy anything.  For this reason, many online women’s clothing outlets are turning to eCommerce tools that enhance their websites search functions.  Take a real world example – maxi dresses. You’ve purchased a line of maxi dresses from your wholesale junior fashion provider. The key is helping your  client find the specific color palette or size range they need.  Adding search functionality that allows the client to narrow down their results by color or size will help them find exactly what they are looking for.

Interactive shopping carts that make it easy to change order parameters or suggest related items is another effective way to use eCommerce tools to make it easier for your clients to make purchases.

It’s Gotta Be Easy For You Too

The really great thing is that the best eCommerce tools do much more than make the shopping experience better for your customers – they make it easier for you too.  Let’s go back to the shopping cart.  Did you know there are shopping carts that will provide you with information about what item’s customers ‘abandoned’ in carts or removed them?  Think about how this information can help you adjust your inventories to better address the needs of your client base. A simple report will help you adjust your next order of wholesale women’s fashion pieces.

Whether you are selling plus size clothing or items for women or juniors, eCommerce can make a big difference in your bottom line.



Juniors Fashions: See the Lady in Red

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The reds have it from sassy junior dresses, to tops for juniors that elevate an ordinary pair of jeans. Find your own shade of red at ClothesRUS.com and dance the night away.  Every girl should have a little red dress in their wardrobe for a special night out. Taylor Swift loves to rock a red dress on the red carpet and ClothesRUS.com offers juniors lots of options to find their own red carpet style.

Juniors can wear our Wishes Junior Party Dress In Red and hear the Lady in Red song playing as their imaginary theme song. You won’t have to make a wish for a great night, this stylish option with a floral applique on the shoulder will bring the drama and the fun. During prom season, junior dresses in shades of red can be the perfect eye-catching and stylish option for party dresses for juniors. Pair this short alternative with strappy silver sandals and you will be set.

Junior 2-Piece Set Set with Camisole and Matching Jacket

Sometimes a pop of red is all you need to bring the bold color to an otherwise plain outfit. Top off your favorite jeans with the Junior 2-Piece Set with Camisole and Matching Jacket in red to add a hint of flamenco to juniors clothing you already have in your wardrobe. The crinkled jacket and camisole are trimmed with a bit of satin for a finishing feminine touch on these cute junior clothes that will become wardrobe staples. Our Junior Sheer Sweetheart Neck Blouse with Cinched Bustline is a sweetheart of a red with romantic ruffled sleeves that could compliment a pencil skirt or your favorite skinny jeans. Shop here to find your own special red dress or top for a special date, prom or just to add a romantic, bold touch of color to your existing wardrobe choices.

SEO and Window Dressing

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Taking the Mystery Out Of SEO

Okay – it’s time to let the secret out of the bag…not even professionals know exactly how the major search engines like Google, Yahoo and Bing rank sites.  They have a pretty good idea of what the formula contains but, much like trying to determine exactly what dress a teenage girl will think is a smoking hot must-have, there is a good deal of ‘mystery’ surrounding the formula used by the search engines.  Taking a few minutes to understand just what SEO and what components we know about can help anyone with issues such as marketing wholesale ladies apparel online.

The Mystery That Is SEO

Search engine optimization (SEO) is nothing more than a way to make your Internet site more attractive to search engines.  Think of it as the window dressing of a brick and mortar business – you create innovative displays with the latest fashions trends to attract customers.  With SEO, you integrate a series of steps to attract search engines, most importantly with keywords – specific search terms most commonly sought by Internet users for certain goods or services.  The ‘sale’ in this example is a higher ranking with search engines.  Remember that most Internet users will only look at the first page of a results list, so it critical to get your site listed on page one.

SEO Windows

Building a Better SEO Collection

There is no hard and fast guideline for SEO; instead there are a few techniques that have been proven to be effective.  Much like fashion trends, these techniques periodically change; however, the core thought behind them remains the same.  The best SEO campaigns for wholesale ladies apparel sites will include a strong campaign based on keywords, a social media factor to take advantage of ‘new age’ networking, a blog to capture the attention of both search engines and potential clients and, a solid set of eCommerce tools designed to make the purchasing experience easier for the client.