Looking for a way to mix your love of shopping with making money? Consider opening a women’s clothing boutique. Here your love of clothing is satisfied as you create the opportunity to own and sell designer trends.
So where do you begin in opening a women’s clothing boutique? This simple approach can help get you moving.
Make a business plan. Ask yourself crucial questions: What do you want to specialize in: Career Blouses, special occasion, vintage, party dresses? Where do you see your store located? Define your vision as specifically as you can, including everything from financial projections to what you wish to name your business. Even think about where you will purchase your wholesale apparel.
Educate yourself. Do you have the experience to start a business? Have you written a business plan? Do you have the start-up capital? Many communities have special organizations for starting businesses. Seek out mentoring at SCORE or the Small Business Administration. Learn the basic necessities of running a clothing boutique by interviewing other boutique owners and learning from their experiences.
If you build it, they will come. Once you know what you are aiming for, start slow. Remember, many small businesses started in the home. Bill Gates and Steven Jobs even started in the garage. Begin buying merchandise from wholesale women’s clothing stores online. Acquiring products can help you start small and be fun, with regular visits to thrift stores and garage sales, or learning about your options for wholesale women’s clothing to purchase your line.
Keep cost down. Begin by designing a home event and building a customer base. Invite your potential customers and have fun showing your new “lines” of clothing over wine and cheese. Network and get invited to parties, or give others a chance to hold their own clothing parties.
Start a Facebook or MySpace page for your consignment business and begin inviting everyone you know to it.
Check out local space. Many towns have community sales space, such as flea markets, that allow you to rent a corner of the area, while someone else operates the cash register and distributes the sales, less an administrative fee. This is a great and affordable way to test the water before signing a lease in a commercial space.
Smart Growth. Once you have built a network of clients, have all the financial systems in place, established a web presence, and have begun generating cash flow, now you are ready to research locations and put your business plan to work. Take into account additional costs for the store, such as employees, store fixtures, utilities, advertising, wholesale women’s clothing, and theft prevention as you find that perfect spot to open your boutique.
Open Your Store. With the merchandise in place, your website linked into your network, advertising in local papers, press releases out, colorful signs and balloon drawing attention to your store, open the doors and pay attention to your clientele, their feedback in valuable to continue to understand your market and how to expand it. Remember it’s all about learning your customer’s needs and keeping them happy.