Targeted Teen Marketing Tactics For Wholesale Fashion

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We know juniors are really our future – treat them well and let them lead the way to increased sales. Today’s teens and their parents are a great target audience when marketing your retail clothing business after a purchase of wholesale juniors fashions. Teens and tweens are constantly exposed to the latest trends through television and social media outlets like Facebook and MySpace and you can take advantage of this with cleverly designed marketing. Remember, today’s teens are more plugged in than ever so use Twitter feeds and blogs and watch as the viral phenomenon quickly impacts your bottom line.

To ride the wave of social media to higher sales and visibility, you need to find the pulse of what teens are looking to buy and work with your wholesale clothing distributor to always keep those items in stock. Many of today’s teens have an income of their own, making them an ideal target market your junior clothing. Marketing efforts designed to draw in juniors should have a social media component and focus on specialty junior items that are current and trendy. Reaching teens through social media like Facebook or Twitter get’s them where they live.

Choosing juniors clothing that is priced to sell is crucial. Work with a junior wholesale clothing distributor to build a collection that juniors will love. Next, focus some specific efforts on your targeted demographic: 13 – 17 year old girls. Posting trend alerts on your website’s blog section is a great start. Choosing current celebrity teen fashion choices to headline your blog posts will help draw in teens searching for trendy clothes. Once you have built an audience with a relevant blog, you can also add in a click-though to a related Twitter or Facebook page that links back to your website. By reaching your junior audience through the modern methods they use, you can propel your clothing business into the forefront of online fashion.

Bringing New Sales With Wholesale Fashion Blogs

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Today, almost every business has their favorite social network and blog sites, but not everyone knows how to use them. Learning how to successfully integrate fashion blogs into your online marketing plan for your latest women’s tops, juniors fashions and missy knits can help you generate new sales for your retail shop in a cost-effective way.  Whether you buy wholesale women’s fashions, or sell juniors blouses, blogging is relatively easy, even for those with little writing experience.

Lou Lou Fashionable Cardigan with Single Button Closure

Find your voice

Every person has a unique way of talking. Are you sarcastic or funny, casual or formal? Strive to use this voice while writing fashion blogs.  A unique style will help you generate more viewers and result in increased traffic to your site.

Find your niche

Magic Plus Size Border Print Maxi in Olive

Whether you sell trendy women’s tops or plus size dresses, you have a targeted market.  In Internet marketing terms, this is your niche.  A wholesale fashion blog can bring interest to your retail shop with engaging topics and an eye for trends.  Take some time to identify who is in your niche market and how to most effectively create excitement in that group.  You may have to change the language you use and your voice to be the most effective with your base  clients.  Remember that advertising to 16 year-old requires a different way of speaking than advertising to adult

Text and lots of photos

You need to supplement your content with photos.  In most cases, two pictures per blog will help you generate traffic. The photos should visually represent what you are saying. It’s not enough for you to describe a style; you need to show them. Using photos is an effective way to do this.

Unique selling proposition

There are over 10,000 fashion blogs on the Internet that talk about trendy women’s tops and other fashions. The only way for you to stand out is to write content that is as unique as it is relevant. Make sure that your blog has something new to offer.

Be consistent

Make sure you upload content regularly, even if it is just a 300 word piece about the latest wholesale women’s tops. Try to update your blog twice a week. New content will drive repeat visitors – critical for increasing sales.

Be interactive

Many bloggers find success by actively engaging their readers.  Try to create an interactive feeling by ending each blog post with a question directed at your readers.  This should help generate comments and discussion on your site – another great way to generate excitement and traffic.

So, does your blog fit the bill?  If not, maybe it’s time to make some changes to the way you blog.

Fashion Secrets Worth Keeping

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Wishes Junior Ruffled Dress

Wishes Junior Ruffled Dress

Fashion Dresses

Shopping for fashion dresses is something that many self-conscious women dread, so for these women, it helps to know what kinds of dresses complement the different body types. Keeping this in mind, retailers who purchase stock from wholesalers will probably want to buy a large variety of styles unless if they specialize in clothing for a specific body type, such as plus size or petites.

Eliminating problem spots

Many women have a specific “problem spot” that they feel is the least flattering part of their figure. Whether this is the waist, hips, or legs, these spots can be played down. For example, a thick waist can be hidden under an empire waist dress, and someone who feels self-conscious about her legs can cover up with a maxi dress.

Another common problem is height. Usually, short women want to look taller and vice versa, and dresses can go a long way in helping a woman create the illusion of a desired height. For example, a petite woman can look taller by buying form-fitting dresses in darker colors. This provides not only a slimming effect but an elongating effect as well. Dressing in any one color will enhance height, so tall women who don’t want to play up that feature might lean toward dresses with a variety of color.

A problem that often plagues both tall and petite women alike is an undefined waistline. For women who don’t want to draw attention to the waist, a good way to deflect attention from there is to play up a more favorable feature. For example, a slender neck can be complemented by a necklace, or long legs can be shown off in a dress that stops a few inches above the knees.

Mint Green Floral Print Maxi Dress in Pink

Mint Green Floral Print Maxi Dress in Pink

Basic Fashion Dress Types

The A-line dress is a classic style that will last in someone’s wardrobe for years to come. It is form-fitting at the top and flares out gradually going downward, so it is a good choice for defining the waistline and hiding wider hips.

Like the A-line dress, the maxi dress is tighter at the top and loose flowing at the bottom, but the difference is that it runs all the way down to the ankles. It is an informal style, so it can be worn many times instead of sitting in a closet until the next special occasion. It is feminine, flattering, and for those who feel self-conscious about their bodies, it provides great coverage.

The empire waist is also a good choice for women who want to hide a wider waistline. On this style, the waistline is set anywhere between the bust and the natural waistline. Because of this, it also helps in accentuating the bust.

The sheath dress fits tightly throughout the body, which makes it popular among women with slender figures. For women who want to accentuate curves, though, a good way to do so in a sheath dress is to play it up with accents like ruching or bold prints.

The above styles are just a few examples of the many different kinds of fashion dresses on the market. Height, weight, and overall shape need to be taken into consideration, as each cut of dress has a different effect. Many women who feel self-conscious have a difficult time determining what their strong spots are, so the key to choosing fashion dresses is knowing which ones will play up a woman’s best features. OpenStock Apparel is a wholesaler that carries fashion dresses to flatter figures of all types, from petites to plus sizes.

What to buy this summer

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This year’s summer fashions will definitely keep you on your toes when you are purchasing merchandise for your boutique or women’s clothing store.

A big trend next season for women’s apparel clothing is in textures: either patterns woven directly into the fabrics, or textures created by draping or folding. This look is good with not just the fabrics, but in the designs of the dresses, shirts and pants. Find styles that utilize these textures to help your clients bring balance to their figures. Ruching on shirts and tanks can create hourglass figures for those who need help on top, and draping can cover hips in flattering ways.

JFW Tangerine Embroider Dress

JFW Tangerine Embroider Dress

In style this year will be beads, studs and bright colored sequins. Pastels and bright colors will all be in vogue. Coral is emerging as one of the most popular colors. It looks great on most women, and compliments this seasons colors as well as the very popular black and white.

Dresses will once again be big this year, so keep a variety in stock that include maxi dresses in solids, florals and patterns, . The classic shift is back as well as styles that lean towards the 50s. These styles can be both office oriented and used in casual settings and situations. The summer shifts will allow for catering to all body shapes and sizes. While minis will never go out of style for those with the legs to wear them, this year’s hemlines are holding just above the knee.

Don’t forget that “little black dress” which is always in style. Look for styles that suit your figure. If you want to show off you shoulders, strapless styles look the best. If you like a looser, more comfortable look, go for a dress with an empire waist, and last but not least, if you want to conceal your hips, look for a dress that has a cinched waistband or has a sash at the waist.

Use colorful accessories, to create your own clothing style as well as changing up an outfit so you can wear any dress for many different occasions. Wide studded belts, scarfs, and patterned tights are very popular.

Pencil skirts will be all the rage, especially for those who are looking for work attire. But to transition to a more casual look, keep a stock of A-lines on hand as well, which can work well for both work and casual.

Major themes in styles include a variety of bohemian and bold prints to create a goddess look with less structure. The feminine theme speaks of elegance, in both casual and evening attire. Chanel-like suits, elegant ruffles and vibrant colors make up this theme, in dresses, skirts, tops and jackets. Less is more in the modern styles that also include bold neutrals of grays, blacks, and various shades of white.

When considering shirts, include a variety of styles in crisp white. This classic look will allow customers to easily mix and match outfits so don’t be afraid to go all out in stocking many designs of this fashion favorite. If white is not your color, bold solid color or fun geometrical patterns also dress up business and casual attire.

This year, with many shoppers will be recycling older fashions, so make sure to carry a unique and intriguing collection from your wholesale women’s clothing vendor, using a variety of colors, texture, styles and trends to keep your customers coming back for more.

Junior Dresses For Any Occasion

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Shopping for and finding junior size apparel offering the styles and designs necessary for a storefront or even your own wardrobe is entertaining and even educational. One popular category many retailers enjoy shopping for as much as the consumer is none other than the junior dresses category. The beauty, the style, the grace – so much is offered by finding that exquisite dress no one can do without.

There are numerous reasons why the consumer may need or want to purchase junior dresses. Special occasions such as a prom may require a formal junior dress; professional occasions such as a job interview may require a two-piece suit dress; and casual occasions such as a day at the beach may require a junior sundress. There are as many varying types and styles of junior dresses as there are occasions to wear them.

Occasions Deserving of a New Junior Dress

Junior dresses are a special kind of junior size clothing. These junior dresses range from skimpy and sexy to modest and professional. There are, of course, special occasions deserving of a quick stop to a favorite retailer for the purchase of a new junior dress. Perhaps the new junior dress is a purchase made simply because the dress was appealing. No matter why the consumer decides to purchase a new junior dress, the retailer will a variety offers the best results.

Proms, Weddings, Military Balls, and Cotillions Junior Dresses

Formal junior dresses are an exquisite example of what may be needed for any formal occasion. The formal occasion is a special occasion that may only happen once in a lifetime. The junior dresses most appealing and appropriate to these special occasions are extravagant and classy with a range of styles and designs.

The formal junior dress is often worn once, and then saved in a hope chest as a remembrance of that one special occasion. Whether young or just young at heart, the woman will cherish the formal dress carefully chosen for this once in a lifetime occasion.

As a retailer, remembering the importance of these formal dresses regardless of the size, shape, or build of the woman will assist the retailer in choosing formal dresses carefully for the intended consumer base.

Professional and Business Junior Dresses

The professional woman demands business and professional junior apparel specifically designed for her needs. The business dress suit, two-piece dress suit, or three-piece dress suit are all perfect examples of professional and business junior dresses.

The length of the skirt and the coverage offered by the top has changed over the years. Today, the majority of professional and business dresses fall within an inch of the middle of the knee. However, the professional and business woman may decide any length is appropriate, but certain types of businesses require a specific length and modesty factor.

The retailer offering a variety of junior dresses specifically designed for the professional woman will find an eager consumer base in many areas. However, keep in mind the need will depend on the local economy and culture.

Casual Junior Dresses

Junior fashions are chic, hip, and fun. Perhaps nothing is as enjoyable as shopping for those casual junior dresses. There are so many reasons to purchase a casual junior dress, but some good examples may be a church gathering, family reunion, date, night on the town, or a hectic day at a theme park. Casual junior dresses are marvelously versatile, and usually, one dress will be worn for many occasions.

There is no set style or trend behind the casual junior dress. In fact, the casual junior dresses are often what history is based on from a historical point of view. Yes, the gorgeous costumes of yesteryear are simply breathtaking, but it was the everyday casual apparel women wore by which all others are compared today.

The casual junior dresses cover a diverse selection and style of dress worn by women of all ages for almost any occasion whether it is grocery shopping or preparing dinner.

Retailers and the Junior Dress

Retailers will find the junior dresses one of the easiest categories of women’s apparel to purchase, but there are tricks to selling those junior dresses successfully. Accessorizing and displaying must be appealing and attractive; the sizes and price tags must be appropriate for the economy; the colors and fashions must be modern and up to date; and the styles and designs must be seasonally accurate.

Do you, the retailer, know your local consumer base, the economy, the median annual income?

There are many factors to consider when purchasing wholesale junior dresses. Deciding on how many types of one style is appropriate, when to purchase the styles at the most cost effective time, and where to display those junior dresses are all important factors in choosing the perfect junior dress for the local consumer base.

Julie Ann offers designs by JFW, A-List, XOXO, Wishes, Morgan & Company, Tabloid, and many more. Each designer is selected carefully. Only the best quality, the best design, and the best styles are considered appropriate enough to be offered by Julie Ann. Julie Ann accepts only the best, and the consumer gets only the best for their own wardrobe and/or storefront.

Shop with confidence at Julie Ann. Every step of the process is carefully detailed and easy to navigate. With a company that believes old-fashioned customer service still holds true today, the retailer is in a win-win situation where each purchase is handled professionally, personally, accurately, and with class. Would you expect any less for your personal and business needs? Why accept less for your wholesale needs.