• - January 17, 2012

Buying Plus Size Wholesale Fashions

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Buying plus size wholesale fashions is a job that’s ever-changing thanks to the

Buying Plus Size Wholesale Fashions

fast-paced world of fashion. Customers want to look and feel fabulous when they’re perusing a website or in a boutique. Plus size fashions have come a long way since the demographic first hit retailers about 20 years ago.

Fashionable plus size jackets – Jackets pull a look together in seconds. It can be a stylish jacket that tops a blouse and slacks for the office or a trendy fitted jacket that works with skinny jeans on the weekend. Jackets are a hot seller because they work year round for many climates. They are also ideal for transition weather, when the temperature calls for some coverage without the bulk of a heavy coat. Plus size jackets are available in trendy utilitarian styles, shrunken blazers and longer lengths for evening.

Stylish plus size cardigans – Cardigans can be layered and worn during every season. Cardigans are a growing market for plus size customers because of their versatility. Cardigans are available in different textures, materials and weights. Drape cardigans are a strong trend for plus size women because they are easy to wear and look great day or night. Cardigans are purchased year round and are ideal for travel.

Versatile plus size dresses – Plus size dresses are versatile and can be worn for many occasions. A plus size customer can go dressy by adding a fitted blazer over a dress along with tights and chic platform boots. To tone the same dress down, a plus size customer can add a denim jacket and wedge sandals. Versatile plus size dresses are great for traveling. Jersey blends suit plus size shapes because they flatter without tugging or pulling in the wrong places. Jersey, Viscose and Modal blends are perfect for plus size figures. Versatile colors for work and play are red, shades of gray, navy and black. Trendy colors for the season are grass green, coral and hot pink.

Plus size wholesale fashions are growing with a variety of styles for women. Plus size customers were once stuck wearing unfashionable pieces that would make any woman cringe, but that’s no longer the case. Now we see stylish, fashion-forward pieces that stand up to the trendy garments found in teen and junior stores. Women crave fashion that is functional and stylish for every day. Whether it’s work wear or weekend garments, offering customers the best trends that are out there is what it’s all about.

Wholesale Plus Size Clothing has Come a Long Way

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No longer are curvy, plus size women relegated to wearing shapeless moos-moos, clothes with elastic waistbands, or out of date styles because wholesale plus size clothing has so many great options to offer these days. The wholesale plus size clothing industry hKaelyn Max Plus Size 2-Piece Patterned Tunic in Teal and Brownas come a long way in recent years. The fashion industry is finally starting to realize that plus size women want to look fashionable and they have money to spend on clothing too!

It used to be that wholesale plus size clothing left full-figured women wanting for more. Plus size women used to be forced to wear whatever they could find that came in their size, The clothes were offered in the wholesale plus size clothing market were often shapeless, ill fitting, and far from trendy or stylish. The type of clothes that were available did nothing to flatter the curvy woman’s figure. In fact, they often made women look bigger and much more shapeless than they actually were. No woman wants to look like a shapeless blob; they want to look their best!

Thankfully all that has changed. Now the fashion industry actually recognizes that the plus size market is profitable and not to be ignored. This means that there is a huge number of wholesale plus size clothing available today that curvy women actually want to wear. Now that plus size women actually have options an choices, fashion is becoming more and more important to them. The full figured woman wants choices and they want to look good. Now wholesale plus size clothing has that to offer. Therefore, it is important to make sure that the need is met, and wholesale plus size fashions that are trendy and stylish are available in your store.

Meeting this market need not only because it is an underserved market. Take advantage of this underserved market by offering curvy women good-looking, trendy, stylish wholesale plus size fashions. If you meet the need, the customers are sure to come. This will increase your share of the market and make you more money in doing so. The improvement is a fashion available to full-figured women means that more and more plus size women are paying attention to what’s in style. So, be sure to pay attention to the trends and what is in style when choosing what wholesale plus size clothing to purchase, because the plus size customers sure will be!

Targeted Teen Marketing Tactics For Wholesale Fashion

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We know juniors are really our future – treat them well and let them lead the way to increased sales. Today’s teens and their parents are a great target audience when marketing your retail clothing business after a purchase of wholesale juniors fashions. Teens and tweens are constantly exposed to the latest trends through television and social media outlets like Facebook and MySpace and you can take advantage of this with cleverly designed marketing. Remember, today’s teens are more plugged in than ever so use Twitter feeds and blogs and watch as the viral phenomenon quickly impacts your bottom line.

To ride the wave of social media to higher sales and visibility, you need to find the pulse of what teens are looking to buy and work with your wholesale clothing distributor to always keep those items in stock. Many of today’s teens have an income of their own, making them an ideal target market your junior clothing. Marketing efforts designed to draw in juniors should have a social media component and focus on specialty junior items that are current and trendy. Reaching teens through social media like Facebook or Twitter get’s them where they live.

Choosing juniors clothing that is priced to sell is crucial. Work with a junior wholesale clothing distributor to build a collection that juniors will love. Next, focus some specific efforts on your targeted demographic: 13 – 17 year old girls. Posting trend alerts on your website’s blog section is a great start. Choosing current celebrity teen fashion choices to headline your blog posts will help draw in teens searching for trendy clothes. Once you have built an audience with a relevant blog, you can also add in a click-though to a related Twitter or Facebook page that links back to your website. By reaching your junior audience through the modern methods they use, you can propel your clothing business into the forefront of online fashion.

Fashion Secrets Worth Keeping

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Wishes Junior Ruffled Dress

Wishes Junior Ruffled Dress

Fashion Dresses

Shopping for fashion dresses is something that many self-conscious women dread, so for these women, it helps to know what kinds of dresses complement the different body types. Keeping this in mind, retailers who purchase stock from wholesalers will probably want to buy a large variety of styles unless if they specialize in clothing for a specific body type, such as plus size or petites.

Eliminating problem spots

Many women have a specific “problem spot” that they feel is the least flattering part of their figure. Whether this is the waist, hips, or legs, these spots can be played down. For example, a thick waist can be hidden under an empire waist dress, and someone who feels self-conscious about her legs can cover up with a maxi dress.

Another common problem is height. Usually, short women want to look taller and vice versa, and dresses can go a long way in helping a woman create the illusion of a desired height. For example, a petite woman can look taller by buying form-fitting dresses in darker colors. This provides not only a slimming effect but an elongating effect as well. Dressing in any one color will enhance height, so tall women who don’t want to play up that feature might lean toward dresses with a variety of color.

A problem that often plagues both tall and petite women alike is an undefined waistline. For women who don’t want to draw attention to the waist, a good way to deflect attention from there is to play up a more favorable feature. For example, a slender neck can be complemented by a necklace, or long legs can be shown off in a dress that stops a few inches above the knees.

Mint Green Floral Print Maxi Dress in Pink

Mint Green Floral Print Maxi Dress in Pink

Basic Fashion Dress Types

The A-line dress is a classic style that will last in someone’s wardrobe for years to come. It is form-fitting at the top and flares out gradually going downward, so it is a good choice for defining the waistline and hiding wider hips.

Like the A-line dress, the maxi dress is tighter at the top and loose flowing at the bottom, but the difference is that it runs all the way down to the ankles. It is an informal style, so it can be worn many times instead of sitting in a closet until the next special occasion. It is feminine, flattering, and for those who feel self-conscious about their bodies, it provides great coverage.

The empire waist is also a good choice for women who want to hide a wider waistline. On this style, the waistline is set anywhere between the bust and the natural waistline. Because of this, it also helps in accentuating the bust.

The sheath dress fits tightly throughout the body, which makes it popular among women with slender figures. For women who want to accentuate curves, though, a good way to do so in a sheath dress is to play it up with accents like ruching or bold prints.

The above styles are just a few examples of the many different kinds of fashion dresses on the market. Height, weight, and overall shape need to be taken into consideration, as each cut of dress has a different effect. Many women who feel self-conscious have a difficult time determining what their strong spots are, so the key to choosing fashion dresses is knowing which ones will play up a woman’s best features. OpenStock Apparel is a wholesaler that carries fashion dresses to flatter figures of all types, from petites to plus sizes.

Where to buy women’s wholesale clothing

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If you are in the retail business, you are well aware that much of your profit is dependent on how efficient you are with your wholesale purchase budget. After all, you won’t have much of a profit margin (at least in the beginning, especially if you’re trying to avoid high markups) if you are spending large amounts of your money on simply purchasing clothing. Retail stores such as smaller boutiques know this fact all too well. Since they are usually small and can’t depend on large chains and other retail branches to carry any dead weight, choosing the right wholesale women’s clothing provider is that much more crucial to their overall business success.

Wishes Strapless Tiered Party Dress

Where you actually purchase your wholesale ladies clothing depends a lot on your business model, but no matter your end goal, there are several wholesale sellers that will be able to meet your needs. If your store sells brand name items, you might want to consider buying from vendors who carry these brands. Many times, you can get a good deal if you wait for a surplus sale. Once your business is stable you can stock up on seasonal basics (stay away from fashion trends with a quick shelf life) and save them for the next year. It is especially important to check on minimum purchase requirements in the case of buying directly from vendors, as you will inherently have to mix and match designers, and don’t want to end up spending a huge percentage of your budget on multiple minimum requirements.

Another very simple place to buy wholesale apparel is online. From women’s wholesale clothing vendors, to directories of wholesale clothing, to easily searchable closeout wholesale sales, the internet makes your job as a retail clothing purchaser much easier—so take advantage of it! Many online wholesale warehouses carry thousands of products, ranging all apparel categories including handbags. So if you’re looking to add a little something extra to your women’s clothing offerings, these online wholesale vendors can be a great place to start. They also allow you to be time efficient by allowing you to search within your site for a specific item style or seasonal products. Also, they often feature sale sections on their site so you can browse items you might want to stock up on. Shopping for wholesale women’s clothing online is also a great way to find out which sellers don’t require a minimum purchase, as their policies are very easy to find (especially if they have no minimum requirement). So get searching, there is much to be found, and much fun to be had finding it!