eCommerce: As Trendy as Wholesale Fashion

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wholesale maxi fashion, maxi wholesale fashion, fashion wholesale maxiLet’s face it, most fashion experts hear the word “tool” and go running. To them a tool is used for home maintenance or auto repair; however, in the world of eCommerce tools are actually designed to make your life easier and your customers’ shopping experiences seamless. For this reason, it is critical that whether you sell wholesale junior clothing, women’s, or plus sizes, you have a complete set of robust eCommerce tools. While there are tons of tools out there, there are three that should never be left out of your package.

  1. Shopping Cart: it is exactly what it sounds like. A shopping cart allows your visitors to select the wholesale missy size clothing, women’s-wear, special occasion wear — whatever they are interested in, and place it in a cart while they continue shopping. This is beneficial to the customer because it is easier than purchasing one piece at a time. It makes your life easier because the better shopping carts will allow you to see what items were ‘put back’ and tons of other useful information that can help you make your site better.
  2. Payment Gateway: Remember that in the world of online businesses, the security you provide your customers with is critical. Don’t risk having a wholesale plus size clothing customer make a purchase only to have their identification information stolen. Be safe – use a gateway.
  3. Merchant Credit Card Account: If you want to get paid, you must accept credit cards. There are several different companies that offer merchant services depending on your needs – check out their fees, terms and conditions to pick the best one. Don’t forget to ensure it is compatible with your payment gateway.

Remember that business will grow based on more than the beautiful wholesale maxi dresses and other fashion pieces you carry. You must also use the tools available to you. Build a set of eCommerce tools today to ensure your success.

Wholesale Fashion: Retail SEO Tips

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wholesale ladies apparel, wholesale apparel ladies, ladies apparel wholesaleSizing up your targeted demographic is a breeze in real life – a quick glance at the woman walking in your door is often enough for you to select the perfect size in the latest of trendy women’s dresses. As an online provider of today’s wholesale ladies apparel (and retail), the Internet has afforded you many new and exciting opportunities – it’s also made targeting specific groups a lot more difficult. Understanding the important role keywords play in targeting a pre-qualified demographic can help take your online store from not to hot!

Keywords are nothing more than those words that Internet users plug into a search engine in order to find you.  The question is, how do you determine just what are the most effective keywords for your demographic?  While there is quite a bit of psychology involved in targeted specific groups – as an online business owner the key is actually a pretty simple tool – a keyword analyzer.

This tool will allow you to determine how popular your keywords are by telling you how many people used that particular word or phrase in the past month.  It will also provide you with similar phrases.  That sounds complicated, but it really just helps develop a solid list of words to utilize in your online marketing campaign.  For example, you know that there is always a need for women’s dresses, a keyword analyzer will suggest you use not only that term but also buy dresses online, online dresses for women and current women’s dresses, and phrases such as “wholesale ladies apparel” as used in this entry.  (We’ve outfitted this entire WordPress entry with tags, links, targeted keyword content and keyword-optimized photo captions.)

Women's Fashion - Wholesale Prices

Using keywords is one of the best ways to target pre-qualified traffic – after all, if you are effectively using all of the search terms that potential buyers for wholesale ladies apparel are likely to use, you are far more likely to see an increase in traffic to your website.

Wholesale Deals: Compete With Big Box Stores

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wholesale junior tops, junior tops wholesale, tops junior wholesaleOwning and running a women’s clothes boutique can be a profitable and rewarding business, especially for those who love style, shopping and helping women find their fashion sense. But how can a small boutique complete with the big box stores? It’s easier than you think.

  1. Customer Service. In an age of call centers half way around the world, providing top notch customer service can be a number one selling point of your business. There are a myriad of ways to provide excellent service, that don’t have to cost an arm and a leg: Offer refreshments to your shoppers; train employees to be professional, courteous and how to go out of their way to assist clients; hold customer appreciate specials; be willing to go the extra mile in resolving any disputes. Great customer service will be remembered long after the purchase is made.
  2. Specialize in Unique. While you may sell all kinds of women’s fashions, become known as a shop that has a continuing changing line of truly unique specialties. The harder to find the better. Don’t just carry formal gowns, go out of the way to find formal dresses in interesting colors and cuts. Make sure all your merchandise is out of the ordinary, and certainly nothing that one could find in a regular department store.
  3. Store Events. While the larger stores have the financial power to advertise and conduct store-wide events, a boutique has the ability to host specialized and private events, adding to the high quality message of your store. Champagne shopping, Girlfriend Events, monthly fashion shows all add up to creating customer loyalty and increased presence.
  4. Tailoring. Offer a service to make sure every piece fits picture perfect, as well as giving women a place to bring their favorite pieces for repair. If you can’t afford to have a tailor on staff, find a great local tailor and outsource.
  5. Personal Shoppers. One way larger stores compete is offering the services of a personal shopper. This consultant spends time getting to know the shopper’s needs and style, and then does the leg work of perusing the racks to find potential fashions to present to the client to pick and choose from. Start a Personal Shopper service, and be ready to spend time getting to know your client’s taste. This service is another way for you, the owner to enjoy the reason you opened the boutique in the first place, the help women find their fashion sense. And you will build loyalty and make more money as well!
  6. Market You. Use yourself and your own personality to become an icon at your shop. Make sure to dress up every day in clothing from your own racks. Make friends with everyone who walks through your doors. Be flamboyant in your own way. People love hanging around celebrities. Make yourself into the star of your own boutique!

Wholesale Fashions For a Women’s Boutique

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Find wholesale fashion apparel at openstockapparel.com.Looking for a way to mix your love of shopping with making money? Consider opening a women’s clothing boutique. Here your love of clothing is satisfied as you create the opportunity to own and sell designer trends.

So where do you begin in opening a women’s clothing boutique? This simple approach can help get you moving.
Make a business plan. Ask yourself crucial questions: What do you want to specialize in: Career Blouses, special occasion, vintage, party dresses? Where do you see your store located? Define your vision as specifically as you can, including everything from financial projections to what you wish to name your business. Even think about where you will purchase your wholesale apparel.

Educate yourself. Do you have the experience to start a business? Have you written a business plan? Do you have the start-up capital? Many communities have special organizations for starting businesses. Seek out mentoring at SCORE or the Small Business Administration. Learn the basic necessities of running a clothing boutique by interviewing other boutique owners and learning from their experiences.

If you build it, they will come. Once you know what you are aiming for, start slow. Remember, many small businesses started in the home. Bill Gates and Steven Jobs even started in the garage. Begin buying merchandise from wholesale women’s clothing stores online. Acquiring products can help you start small and be fun, with regular visits to thrift stores and garage sales, or learning about your options for wholesale women’s clothing to purchase your line.

Keep cost down. Begin by designing a home event and building a customer base. Invite your potential customers and have fun showing your new “lines” of clothing over wine and cheese. Network and get invited to parties, or give others a chance to hold their own clothing parties.

Start a Facebook or MySpace page for your consignment business and begin inviting everyone you know to it.

Check out local space. Many towns have community sales space, such as flea markets, that allow you to rent a corner of the area, while someone else operates the cash register and distributes the sales, less an administrative fee. This is a great and affordable way to test the water before signing a lease in a commercial space.

Smart Growth. Once you have built a network of clients, have all the financial systems in place, established a web presence, and have begun generating cash flow, now you are ready to research locations and put your business plan to work. Take into account additional costs for the store, such as employees, store fixtures, utilities, advertising, wholesale women’s clothing, and theft prevention as you find that perfect spot to open your boutique.

Open Your Store. With the merchandise in place, your website linked into your network, advertising in local papers, press releases out, colorful signs and balloon drawing attention to your store, open the doors and pay attention to your clientele, their feedback in valuable to continue to understand your market and how to expand it. Remember it’s all about learning your customer’s needs and keeping them happy.