Building a Better Wholesale Women's Fashion Site With eCommerce Tools

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As the owner of  an online or brick and mortar clothing business, you likely rely on wholesale women’s fashion to stock your store.  You know how important it is to provide your clients with the latest wholesale news and the hottest fashions.  You may not realize how important it is to create a site that is simple and intuitive for your customers.  Implement eCommerce tools such as advanced search functionality and interactive shopping carts will make it easier for your clients to find the latest in women’s, junior’s and plus size fashion and leaving your time to manage your business and search your wholesale fashion providers for the latest styles and trends.

Advanced Search Functionality

If your visitors can’t find what they are looking for, they are not going to stick around long enough to buy anything.  For this reason, many online women’s clothing outlets are turning to eCommerce tools that enhance their websites search functions.  Take a real world example – maxi dresses. You’ve purchased a line of maxi dresses from your wholesale junior fashion provider. The key is helping your  client find the specific color palette or size range they need.  Adding search functionality that allows the client to narrow down their results by color or size will help them find exactly what they are looking for.

Interactive shopping carts that make it easy to change order parameters or suggest related items is another effective way to use eCommerce tools to make it easier for your clients to make purchases.

It’s Gotta Be Easy For You Too

The really great thing is that the best eCommerce tools do much more than make the shopping experience better for your customers – they make it easier for you too.  Let’s go back to the shopping cart.  Did you know there are shopping carts that will provide you with information about what item’s customers ‘abandoned’ in carts or removed them?  Think about how this information can help you adjust your inventories to better address the needs of your client base. A simple report will help you adjust your next order of wholesale women’s fashion pieces.

Whether you are selling plus size clothing or items for women or juniors, eCommerce can make a big difference in your bottom line.



Make Your Wholesale Clothing Landing Pages Pop

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It seems like there are hundreds of factors that go into building a successful Internet business. While your collection of wholesale special occasion apparel and designer wear is important, there are other area’s you must focus on. One such area is the landing page. These pages, where visitors first ‘land’ after clicking a link or advertisement, should offer you a high conversion rate – if you wholesale plus size clothing, missy line and junior apparel isn’t figuratively flying off your shelves – you need better landing pages.

1.  Headline: Your headline does more than announce the name of your site. It should be a clear and concise, although short, indication of the purpose of the site. Properly done, a headline will catch the viewers attention and keep them clicking on your site.

  1. Call To Action: Whether you are selling wholesale missy size clothing or beautiful maxi’s, you want your visitors to buy, your call to action should be easy to see and provide the visitor with everything they need to take that action and make that purchase.
  2. Navigation: providing navigation menus on your landing page may be helpful. They can allow visitors to navigate throughout your site and provide information regarding what is available to them on the site.
  3. Credibility: It is a great idea to put several disclaimers on your landing page to encourage your visitors’ feeling of security. Promoting your privacy policy or encryption method can help make conversions a bit easier.

Always remember that your landing page is your chance to make a first impression, so it is critical that you review each element and test them for effectiveness. Building a solid landing page will help ensure your visitors become clients.

Choosing the best wholesale fashions to display on your website is a good start towards building a successful online business. Developing strong landing pages is almost as important as what clothing you choose to highlight.

The SEO Rack

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Back in the ‘dark ages,’ before the Internet, advertising a wholesale clothing business involved an awful lot of print media and networking.  Developing a name for your business was much more difficult that selecting what pieces to carry.  Today, many wholesalers have turned to the Internet and with good reason.  Not only can the Internet give you access to a far larger number of potential clients it can be easier to advertise as well – but only if you know what you are doing.  Learning the ins and outs of online marketing means using news skills with your unique fashion flair.

The nuts and bolts of marketing wholesale clothing online comes down to SEO, or Search Engine Optimization.  Think of SEO like a rack on which you hang examples of your most trendy pieces.  Each SEO piece brings a unique ‘flair’ to your marketing plan – much like your pieces do.  The question is, what do we hang on our SEO rack?

Basics

Every wardrobe is built on a few critical basic pieces – the LBD, dress pant, classic shirt and so on.  Your SEO campaign is as well.

– Keywords:  the terms potential clients use to find you

– Site Maps:  tell search engines what is on your site and how to find it

– Links: links from other sites are an important part of the ranking process

– Content:  fresh content, updated regularly, attracts search engines more easily

Wow

Every wardrobe needs one or two go-to WOW pieces – and your wholesale clothing marketing plan does as well.  Consider including a social media factor, PPC (Pay Per Click) campaign or interactive features for your customers.

By building your marketing campaign with the same intensity you have built your collection you will not only increase the viability of your site you will make it more attractive to your potential clients.

How To Shop Smart for Women's Clothing

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How many clothing items are hanging in your closet or languishing in a dresser drawer that you hate?  What percentage of your clothes are things that you pass by in favor of ANYTHING else and haven’t even considered wearing in more than a year?  If you’re like most people, you have an unseemly number of clothing items that should probably have been a) never bought in the first place; b) donated to a thrift store a long time ago; or c) set on fire.  Get rid of what doesn’t fit, what’s torn or dirty, what just never looked right on you.  Clean the slates before you get started on restocking your clothing bank.

MAKE LISTS!  Take an inventory of what you have and what you need more of.  Include shoes, jewelry, coats, sweaters…everything.New Kaelyn Max at Openstock ApparelNew Kaelyn Max at Openstock Apparel

The smart thing to do, the frugal and self-respecting thing to do is learn how to shop smart for women’s clothing in the first place.

Start off by knowing what size you ACTUALLY ARE.  Find a measurement chart online and take your measurements to learn your standardized sizes.  You’ll need to take your measurements for bra size, shoe size, waist, hips, inseam length and even head size (if you’re going to buy hats).  Even know what size you really need for rings.  Next, find out what type of body you have.  Are you long-waisted?  Do you have a great chest?  Is your waist thick?  Do you have chunky thighs or a less-than-stellar butt?  You’ll need to know what you want to accentuate or de-emphasize before you head for the stores.

There are several things you’ll really need to nail down before shopping including WHICH of the clothes you love and why.  Is your look consistently casual?  Are you more of a button-down type?  Are you trying to bust out of a rut?  Then look through magazines and find what you’d love to try.  Consider whether you’re really happy with a color you consistently go to, or if you’d like to try something different.  Make sure your current color or one you’re considering is even flattering by holding it up to your face and looking in a mirror.  Do you look washed out, or tired in that color?  Do you have enough clothes for different occasions?  For instance, can you go to the beach and to a church outing on the same weekend?

New Kaelyn Max in 4 colors

New Kaelyn Max in 4 colors

The most important step to learning to shop smart for women’s clothing is to go to stores and try on every clothing item you’re considering.  Consider bringing along someone whose opinion you value, or learn to be realistic and critical on your own.  Is the item flattering, both in fit and color?  Is it comfortable?  Is it affordable? Will you be able to find shoes to go with it?  Do you already have seven of the same item sitting at home?  Can you afford your look, or do you need to learn how to be a little more sensible?


What to buy this summer

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This year’s summer fashions will definitely keep you on your toes when you are purchasing merchandise for your boutique or women’s clothing store.

A big trend next season for women’s apparel clothing is in textures: either patterns woven directly into the fabrics, or textures created by draping or folding. This look is good with not just the fabrics, but in the designs of the dresses, shirts and pants. Find styles that utilize these textures to help your clients bring balance to their figures. Ruching on shirts and tanks can create hourglass figures for those who need help on top, and draping can cover hips in flattering ways.

JFW Tangerine Embroider Dress

JFW Tangerine Embroider Dress

In style this year will be beads, studs and bright colored sequins. Pastels and bright colors will all be in vogue. Coral is emerging as one of the most popular colors. It looks great on most women, and compliments this seasons colors as well as the very popular black and white.

Dresses will once again be big this year, so keep a variety in stock that include maxi dresses in solids, florals and patterns, . The classic shift is back as well as styles that lean towards the 50s. These styles can be both office oriented and used in casual settings and situations. The summer shifts will allow for catering to all body shapes and sizes. While minis will never go out of style for those with the legs to wear them, this year’s hemlines are holding just above the knee.

Don’t forget that “little black dress” which is always in style. Look for styles that suit your figure. If you want to show off you shoulders, strapless styles look the best. If you like a looser, more comfortable look, go for a dress with an empire waist, and last but not least, if you want to conceal your hips, look for a dress that has a cinched waistband or has a sash at the waist.

Use colorful accessories, to create your own clothing style as well as changing up an outfit so you can wear any dress for many different occasions. Wide studded belts, scarfs, and patterned tights are very popular.

Pencil skirts will be all the rage, especially for those who are looking for work attire. But to transition to a more casual look, keep a stock of A-lines on hand as well, which can work well for both work and casual.

Major themes in styles include a variety of bohemian and bold prints to create a goddess look with less structure. The feminine theme speaks of elegance, in both casual and evening attire. Chanel-like suits, elegant ruffles and vibrant colors make up this theme, in dresses, skirts, tops and jackets. Less is more in the modern styles that also include bold neutrals of grays, blacks, and various shades of white.

When considering shirts, include a variety of styles in crisp white. This classic look will allow customers to easily mix and match outfits so don’t be afraid to go all out in stocking many designs of this fashion favorite. If white is not your color, bold solid color or fun geometrical patterns also dress up business and casual attire.

This year, with many shoppers will be recycling older fashions, so make sure to carry a unique and intriguing collection from your wholesale women’s clothing vendor, using a variety of colors, texture, styles and trends to keep your customers coming back for more.