Wholesale Fashion Marketing: Driving Traffic To Your Retail Store With PPC

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Get on the PPC (Pay Per Click) super highway to market your most recent wholesale clothing order and drive higher retail sales. Putting yourself in the driver’s seat can be as simple as tapping into digital marketing tactics that target your specific audience. With the one-to-one approach of PPC, your message is specifically targeted at each individual shopper. Marketing a recent delivery of junior tops from your wholesale fashion distributor through PPC means targeting juniors specifically on sites they are likely to use. With this form of search marketing, advertisements that appear to viewers are based on their search engine keywords and available profile information.

To start the process of adding PPC to your website, you first need to determine which keywords and types of ads will bring prequalified traffic to your retail site. Your ads will change whether you are targeting shoppers looking for plus size blouses or juniors clothing. Once you choose the ad type and SEO (Search Engine Optimization) keywords for the campaign, you can then find a PPC provider like Google AdSense. Work with your provider to draw in your target customer by providing them with demographic information. For example, if your recently worked with your wholesale distributor to purchase a line of women’s summer dresses, you will want to target professional females, between the ages of 25 and 45. This will drive prequalified traffic to your retail site.

By combining your PPC campaign keywords with your blog and website copy you can effectively increase the number of bring online customers who visit your retail website. Try to target your ideal audience based on their shopping preferences, age group, gender and geography. For example, a PPC advertisement for an assisted living center should not bring in customers from the juniors demographic.

Using PPC for added traffic can bring you online customers that will be looking for your type of apparel or who are members of your targeted group of shoppers. Taking the simple test drive of researching keywords and potential PPC ad providers can elevate your site sales and traffic. Whenever you are getting ready to make a large wholesale fashion apparel order for your retail store, be sure to carefully plan a PPC campaign. By choosing your SEO content and PPC advertisement carefully, you can drive on the right targeted side of online shopping with sales to match.

Caring for the Missy Needs

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The apparels industry is expanding day by day. There is a vast market for manufacturers, retailers, designers and wholesalers in the clothing industry and especially in the women’s clothing. There is a tough competition where there is a change in style and fashion trends every season.

With the advancement in styles, trends and technology, there is a development in making the clothes size-comfortable for ladies. As the size from person to person varies, therefore, keeping this in mind, the wholesalers and manufacturers have come up with clothes in various sizes ranging from missy-size to normal and plus-size.

There are different sizes available for different measurements. A girl of 16 years cannot fit into the dress of 30-year old woman and vice-versa. So, proportions matter a lot in making clothes for matter. Size of the clothes are determined and fixed on basis of the bust, waist, and hips measurement. There are commonly two types of sizes worn by women. They are missy size and plus size.

Missy size clothes are for women who are of average height. This is a size which is larger than the junior size. Ahead of this size comes plus-size clothing for over-weight women.

Why boutique owners should market online?

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This world has become a global village. Everything has become available easily with the help of the internet. The internet has made peoples’ lives simple, so much so that you can sit home and shop for just about anything you might want or need.

From grocers to gadgets, online shopping has become a medium for convenient shopping. Since the number of internet users is increasing tremendously, people are using it as a medium to advertise their products. With the help of the internet, people can advertise their products globally. Due to this reason boutique owners should market online.

Having a good location is just as important online as offline. Visibility is the major factor which most brands look for. Once you start with online marketing, you can diversify yourself by selling online.

If you have a boutique and you are planning to expand to online marketing as well as online sales, the internet is the best medium. Not many boutiques are available online, And many boutique owners are ignorant about online marketing. Therefore, you have a good opportunity to reach the right people.

Another major benefit of online marketing is it is less troublesome than various other means of marketing. That means you reach more number of people with comparatively less effort.

What makes online marketing of a boutique more exciting is the fact that it is more cost effective than other marketing tools. Your marketing space is cheaper and at this low cost your product will be visible to customers 24 hours a day.

These days it is very unusual for a brand not to go online if it is planning to increase its sales. Not many boutiques are visible online so why miss the opportunity?

Work smart and not hard. Use your computer and internet, to reach as many people as possible and establish a place for yourself.

7 Shape Flattering Tips

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Fashion Tips: How To Look Slimmer

1. Black colored clothing is a powerful slimming tool. Most women prefer to flaunt their best features with bright colors and tone down their unflattering features by wearing black.

2. If you’re a plus size woman, wear plus size clothing. There’s nothing more unflattering than ill-fitting clothes that do nothing for your figure. Unfortunately, most women look bigger than they actually are when they tight-fitting clothing.

3. Dress for success. Pant suits, skirt sets, and pant sets are very flattering on full-figured women. Choose designer apparel that offers functionality and versatility.

4. If you’re a petite plus size woman, choose solid colors. Unfortunately, patterns like vertical striped will make plus size women look bigger than they actually are.

5. Select comfortable clothing that’s easy to wear. Clothing that’s uncomfortable to wear and/or doesn’t fit properly will only make you slouch, which will make your figure look less flattering.

6. Select pants that aren’t low-riding. Women that are curvier in the waist and mid-section rarely look attractive in low riders. Unfortunately these pants offer very little tummy support.

7. Plus size women benefit from A-line patterns which flatter their figure. In other words, formal dresses with A-line patterns will look exceptionally beautiful on women who are bottom-heavy.