Building a Better Wholesale Women's Fashion Site With eCommerce Tools

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As the owner of  an online or brick and mortar clothing business, you likely rely on wholesale women’s fashion to stock your store.  You know how important it is to provide your clients with the latest wholesale news and the hottest fashions.  You may not realize how important it is to create a site that is simple and intuitive for your customers.  Implement eCommerce tools such as advanced search functionality and interactive shopping carts will make it easier for your clients to find the latest in women’s, junior’s and plus size fashion and leaving your time to manage your business and search your wholesale fashion providers for the latest styles and trends.

Advanced Search Functionality

If your visitors can’t find what they are looking for, they are not going to stick around long enough to buy anything.  For this reason, many online women’s clothing outlets are turning to eCommerce tools that enhance their websites search functions.  Take a real world example – maxi dresses. You’ve purchased a line of maxi dresses from your wholesale junior fashion provider. The key is helping your  client find the specific color palette or size range they need.  Adding search functionality that allows the client to narrow down their results by color or size will help them find exactly what they are looking for.

Interactive shopping carts that make it easy to change order parameters or suggest related items is another effective way to use eCommerce tools to make it easier for your clients to make purchases.

It’s Gotta Be Easy For You Too

The really great thing is that the best eCommerce tools do much more than make the shopping experience better for your customers – they make it easier for you too.  Let’s go back to the shopping cart.  Did you know there are shopping carts that will provide you with information about what item’s customers ‘abandoned’ in carts or removed them?  Think about how this information can help you adjust your inventories to better address the needs of your client base. A simple report will help you adjust your next order of wholesale women’s fashion pieces.

Whether you are selling plus size clothing or items for women or juniors, eCommerce can make a big difference in your bottom line.



White Is In – In Wholesale Apparel and SEO

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We live in a world were instant gratification is demanded. From just-in-time shipping to the express lane at the grocery store, we want it now. One area where the ‘need it now’ addiction should be fought is developing an SEO (search engine optimization) program for your wholesale fashion website. In fact, in the world of online marketing, slow and steady growth of page rankings is actually preferable to the instant gratification kind. When optimizing your website for improved rankings, your best bet is to ignore those methods that promise quick results and instead, always wear the white SEO hat.

Faster Has To Be Better – Right?

Wrong! The reality is using those fast techniques, called ‘black hat’ to market your site is actually a recipe for disaster. For example, hiding keywords such as wholesale junior clothing and wholesale plus size apparel on your website may temporarily boast your rankings. Eventually, the search engines figure out you are cheating…and they can ban your site from their index. In other words, it doesn’t pay to take short cuts.

Speeding Things Up – The White Way

Still, there are things you can do to help improve your page rankings without resorting to unethical methods. For example, there is some indication that search engines like fresh content, so one way to market wholesale plus size apparel or other fashion items it to post a blog several times a week. Taking the time to review your keywords and their performance and changing them as needed can also help improve your rankings. Building an organic list of links, maintaining your site map and removing any objects that search engines don’t like, such as flash animation, are helpful as well.

No one likes to wait – for anything. In the world of marketing a wholesale fashion website waiting is actually the only choice. Be sure to optimize your site while wearing a white hat. It may take a bit more time, but your results will be long lasting and effective.

Make Your Wholesale Clothing Landing Pages Pop

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It seems like there are hundreds of factors that go into building a successful Internet business. While your collection of wholesale special occasion apparel and designer wear is important, there are other area’s you must focus on. One such area is the landing page. These pages, where visitors first ‘land’ after clicking a link or advertisement, should offer you a high conversion rate – if you wholesale plus size clothing, missy line and junior apparel isn’t figuratively flying off your shelves – you need better landing pages.

1.  Headline: Your headline does more than announce the name of your site. It should be a clear and concise, although short, indication of the purpose of the site. Properly done, a headline will catch the viewers attention and keep them clicking on your site.

  1. Call To Action: Whether you are selling wholesale missy size clothing or beautiful maxi’s, you want your visitors to buy, your call to action should be easy to see and provide the visitor with everything they need to take that action and make that purchase.
  2. Navigation: providing navigation menus on your landing page may be helpful. They can allow visitors to navigate throughout your site and provide information regarding what is available to them on the site.
  3. Credibility: It is a great idea to put several disclaimers on your landing page to encourage your visitors’ feeling of security. Promoting your privacy policy or encryption method can help make conversions a bit easier.

Always remember that your landing page is your chance to make a first impression, so it is critical that you review each element and test them for effectiveness. Building a solid landing page will help ensure your visitors become clients.

Choosing the best wholesale fashions to display on your website is a good start towards building a successful online business. Developing strong landing pages is almost as important as what clothing you choose to highlight.

How to buy wholesale clothing

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Kaelyn Max

Kaelyn Max

When acquiring merchandise for your clothing store or boutique, understanding the process of buying women’s clothing wholesale will go a long way to ensuring customer satisfaction in the most cost-efficient way. Here are some smart guidelines when developing a process to create an exciting inventory that will keep your clients coming back for more.

First, you must have a sales tax ID number. This number should have been issued early on in the process. If you are planning to open a clothing store, you will need to bring a letter of intent to do so in lieu of the tax ID number.

Fashions, by their nature, will change frequently. It’s important to develop healthy relationships with your wholesalers. They are the ones on the front lines of these changing fashions. Once you pick the wholesalers you wish to work with, spend some time getting to know them, informing them of your mission and basic style choices so they can be on the lookout for what you need and like.

Finding good wholesalers can be done over the Internet, or, by making regular shopping trips each year to fashion headquarters in various cities around the world. New York City has an entire district that caters to wholesale fashion buyers. On the other hand, local flea markets are places to find other vendors selling the styles you want to carry. Strike up a conversation and see if they will be willing to share their wholesalers with you.

If you are only selling on the Internet, find a wholesaler who will update you often about new styles, sales, and hot sellers.

Be very careful if you choose to do business with foreign wholesalers. They can generally offer a much better deal around quantity and price, but educate yourself on not only tariffs and taxes, but also on customs procedures. Be sure to request that the packing list be attached to the outside of the box for easy access. Otherwise, customs officials may end up opening the packages and searching them before delivering inventory to you.

A-List Women's Multicolor Tiered Maxi Dress

A-List Women's Multicolor Tiered Maxi Dress

When first establishing relationships with your wholesalers, be sure to place an initial order of some basic wardrobe staples, like wholesale maxi dresses. Once you receive the first order, you can check the actual quality (if you are buying for the first time from a seller you have not met in person). You also need to see how responsive and accurate in their orders they are. Pictures on a website should be excellent depictions of the items that arrive. Plus, remember you are developing a relationship. Do they ship in a timely fashion? Can you reach them over the phone? Get to know them before you invest further.

As fashions are always changing, be sure to buy what works for your store. Choose a variety of sizes and colors that will appeal to your clientele and have fun doing it!

Purchasing Wholesale Women’s Clothing – The Secret Revealed

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foottrafficAccording to Bloomberg News, major retail clothing chains have seen a sharp decrease in sales for the month of June. Consumers have been purchasing staple goods such as groceries and electronics, but major retail clothing chains such as Macy’s Inc., and J.C. Penney Co. have seen a drastic fall in consumer spending.

Not surprisingly, discount retail chains such as Target and Wal-Mart are seeing an increase in consumer shopping after displaying the back-to-school merchandise and removing the summer merchandise displays.

U.S retailers claim consumer sales rose in June by an estimated 2.4 percent. Yet, the clothing industry seems to be taking a hard hit with losses reported at an estimated 4.0 percent. Consumer spending is shifting with the economy. Instead of spending hard-earned money on clothing, consumers are frugally shopping and purchasing bare necessities.

Sears Holding Corp. Reports Sharp Quarterly Declines

Sears Holding Corp. is the largest department store in the U.S, and the shocking facts show this mega-retailer has a second-quarter loss of more than 45 percent. Even the discount sister company K-Mart has seen a loss of almost 5.0 percent in the same period. With the back-to-school merchandise quickly approaching, even these once popular department stores are seeing consumers spend less while demanding the same excellent quality.

Where The Consumers Are Going

Clothing retail chain giants such as Gap Inc. and Kohl’s are seeing sharp declines in consumer spending. According to this same report, many of the discount chain stores are seeing large increases in consumer sales. Abercrombie & Fitch reported consumer spending was up by 2 percent, and Zumiez Inc. reported consumer spending was up by over 14 percent.

Consumers are spending, but how the consumer spends is changing. Consumers are choosing to shop smartly being more frugal and careful than ever before. The economy is unstable, and the instability is forcing consumers to plan purchases more carefully.

How To Purchase Safely

Retailers purchasing wholesale women’s clothing will find the back-to-school season is a hotbed of consumer spending. Gearing towards a frugal consumer audience is going to benefit the retailer wanting to make a profit in this unstable economy. Taking chances on new designs and fashion will pay off as along as the purchase is cost effective, smart, and fashionable.

Wholesale women’s clothing will also find discount sales and end-of-the-season sales appealing to the consumer causing an increase in consumer spending. A more frugal consumer audience translates to profitable in-store and/or online store special sales.

Special Occasion Apparel

As the consumer spending is revealing more frugal spending habits there is one advantage many wholesales and/or retailers should keep in mind. While general consumer spending is down, consumer spending is increasing for necessities and staples. Purchasing special occasion apparel is a time the consumer can lavishly spend on a basic necessity no matter the occasion. Of course, wholesales and/or retailers offering a cost effective solution for the special occasion apparel will find a loyal, reliable consumer audience.

Changing With The Times

Purchasing and selling wholesale women’s clothing has waxed and waned with the times; the current apparent trend in consumer spending will soon change. Discount clothing stores and small, local retail clothing stores have an advantage – consumer loyalty. Selling to a more localized consumer market or a niche consumer market is proving more reliable and profitable than the large department retail stores.

Motivating consumer spending is easy with a diverse selection of women’s clothing. Consumers appreciate a “down home” retail storefront where personal touches cannot be replicated in larger department stores. The average consumer expects an affordable, frugal solution to basic necessities. Does your retail storefront offer what the consumer is looking for in terms of price, selection, and customer service?

Keep Your Eyes Open

As the summer season is being placed on discount racks making room for the fall selection and the popular back-to-school styles, wholesale women’s clothing is changing to meet those changes as well. There are many smart purchases to be made in wholesale apparel because of this seasonal switch, and keeping those eyes open will help prepare the retailer for future fashions and seasons.

While the economy may be fluctuating taking with it the consumer spending habits, retailers offering stability will always come out on top. The waxing and waning of current consumer spending habits may be in constant flux, but the retailer who plans accordingly will offer the consumer stability, and in the process, gain a more loyal consumer base.