• - April 20, 2012

Selling Wholesale Clothing at the Lowest Price

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Wholesale Clothing

Low-cost wholesale clothing helps keep your prices lower.

With so many people out of a job or otherwise cutting back their spending, businesses need to find ways to lower prices to draw in more consumers. In some cases, this could mean taking a hit to the company, which doesn’t help the company to thrive. However, when it comes to wholesale clothing, you can still find deals that will allow you to sell some clothing for low prices while still making the profit you need to make to continue to thrive as a business.

People are always looking for great deals. They want to get as much as they can, while spending as little as possible. Some people just don’t want to spend a lot on the clothes they wear. Others simply don’t have the money to spend but still want nice, fashionable clothes. If you can provide your customers with the latest styles and the high-quality clothing they want for the lower price they need, you will be able to draw customers to you more easily.

When you own your own clothing store, the amount you charge for each item is entirely up to you. You will want to charge more than what you pay, but how much more depends on how much money you want to make on an item. However, even though you are in the market to make money, you need to keep your customers in mind. You need to put yourself in their shoes and figure out how much they are willing to pay so you can charge a fair price while making a profit. If you can purchase low-price wholesale clothing, you will be able to charge less and still make the profit you want.

Lower prices are a great way to get customers into your store. Some stores offer sales to draw in crowds. If you can provide the low prices that a sale offers every day, you stand a greater chance of drawing customers in and keeping them coming back. One of your biggest goals as a clothing retailer is to reach out to a target group and draw in as many customers as you can. Even with low prices, you will have the profits coming in, especially if you can get more customers.

When you are working in the retail clothing business, you likely rely on wholesale clothing to stock your store. Even though you need to make a profit on each item you sell, finding clothing that costs you less will allow you to sell that same clothing for less and still make your profit. The lower prices you will be able to charge will help you draw in more customers, which will then help you to make even more money.

Taking Wholesale Women's Fashion To the Internet

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Did you know that today 90% of all buying decisions begin online? If you don’t have a visible online presence for your wholesale ladies apparel, only 10% of consumers will be aware of you. Before the Internet and social media really took off in the 21st century, if you wanted to look for ‘women top’s’ or a ‘knit dress’, you would have to  walk through stores – a very time-consuming process. Today, if we want something, we simply Google it. Fashion is one of the areas that benefited from the Internet in general and social media in particular.

Lou Lou Junior Cap Sleeve Tunic

Faster feedback

Instead of physically asking friends and family for information about a particular store or fashion piece, today’s savvy consumers utilize their social media ‘friends’ to get recommendations about a store or a particular knit blouse they like. Buyers can also use the Internet to read comments of buyers who have made purchases at a particular online store. They can even read reviews of specific items, so once you have received a new order of fashionable wholesale clothing, you must hit the social media streets to increase your visibility.

Rise of eclectic fashion

Kaelyn Max Missy Modern Faux Layered Long Sleeve Blouse

In the closing decade of  the last millennium, fashion was sleek, chic, refined and clean. Another Internet forum, blogging, gave eclectic fashion a cool new voice. Suddenly putting a million colors in one ensemble is no longer “weird,” it’s eclectic. Huge hats are high-class fashion, not just a blast from the past. The Internet and blogging paved the way for new kinds of style and breathed new life into old ones. Consider creating several blog entries about each new wholesale ladies apparel order you receive to generate traffic and increase sales.

Wholesale women’s fashion has certainly found a friend on the Internet. Online clothing outlets gained popularity in the past ten years. Today, many of today’s ‘fashionistas’ are turning to the Internet for all of their fashion needs. Developing an online presence for your clothing store just makes sense.

How To Shop Smart for Women's Clothing

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How many clothing items are hanging in your closet or languishing in a dresser drawer that you hate?  What percentage of your clothes are things that you pass by in favor of ANYTHING else and haven’t even considered wearing in more than a year?  If you’re like most people, you have an unseemly number of clothing items that should probably have been a) never bought in the first place; b) donated to a thrift store a long time ago; or c) set on fire.  Get rid of what doesn’t fit, what’s torn or dirty, what just never looked right on you.  Clean the slates before you get started on restocking your clothing bank.

MAKE LISTS!  Take an inventory of what you have and what you need more of.  Include shoes, jewelry, coats, sweaters…everything.New Kaelyn Max at Openstock ApparelNew Kaelyn Max at Openstock Apparel

The smart thing to do, the frugal and self-respecting thing to do is learn how to shop smart for women’s clothing in the first place.

Start off by knowing what size you ACTUALLY ARE.  Find a measurement chart online and take your measurements to learn your standardized sizes.  You’ll need to take your measurements for bra size, shoe size, waist, hips, inseam length and even head size (if you’re going to buy hats).  Even know what size you really need for rings.  Next, find out what type of body you have.  Are you long-waisted?  Do you have a great chest?  Is your waist thick?  Do you have chunky thighs or a less-than-stellar butt?  You’ll need to know what you want to accentuate or de-emphasize before you head for the stores.

There are several things you’ll really need to nail down before shopping including WHICH of the clothes you love and why.  Is your look consistently casual?  Are you more of a button-down type?  Are you trying to bust out of a rut?  Then look through magazines and find what you’d love to try.  Consider whether you’re really happy with a color you consistently go to, or if you’d like to try something different.  Make sure your current color or one you’re considering is even flattering by holding it up to your face and looking in a mirror.  Do you look washed out, or tired in that color?  Do you have enough clothes for different occasions?  For instance, can you go to the beach and to a church outing on the same weekend?

New Kaelyn Max in 4 colors

New Kaelyn Max in 4 colors

The most important step to learning to shop smart for women’s clothing is to go to stores and try on every clothing item you’re considering.  Consider bringing along someone whose opinion you value, or learn to be realistic and critical on your own.  Is the item flattering, both in fit and color?  Is it comfortable?  Is it affordable? Will you be able to find shoes to go with it?  Do you already have seven of the same item sitting at home?  Can you afford your look, or do you need to learn how to be a little more sensible?


How to buy wholesale clothing

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Kaelyn Max

Kaelyn Max

When acquiring merchandise for your clothing store or boutique, understanding the process of buying women’s clothing wholesale will go a long way to ensuring customer satisfaction in the most cost-efficient way. Here are some smart guidelines when developing a process to create an exciting inventory that will keep your clients coming back for more.

First, you must have a sales tax ID number. This number should have been issued early on in the process. If you are planning to open a clothing store, you will need to bring a letter of intent to do so in lieu of the tax ID number.

Fashions, by their nature, will change frequently. It’s important to develop healthy relationships with your wholesalers. They are the ones on the front lines of these changing fashions. Once you pick the wholesalers you wish to work with, spend some time getting to know them, informing them of your mission and basic style choices so they can be on the lookout for what you need and like.

Finding good wholesalers can be done over the Internet, or, by making regular shopping trips each year to fashion headquarters in various cities around the world. New York City has an entire district that caters to wholesale fashion buyers. On the other hand, local flea markets are places to find other vendors selling the styles you want to carry. Strike up a conversation and see if they will be willing to share their wholesalers with you.

If you are only selling on the Internet, find a wholesaler who will update you often about new styles, sales, and hot sellers.

Be very careful if you choose to do business with foreign wholesalers. They can generally offer a much better deal around quantity and price, but educate yourself on not only tariffs and taxes, but also on customs procedures. Be sure to request that the packing list be attached to the outside of the box for easy access. Otherwise, customs officials may end up opening the packages and searching them before delivering inventory to you.

A-List Women's Multicolor Tiered Maxi Dress

A-List Women's Multicolor Tiered Maxi Dress

When first establishing relationships with your wholesalers, be sure to place an initial order of some basic wardrobe staples, like wholesale maxi dresses. Once you receive the first order, you can check the actual quality (if you are buying for the first time from a seller you have not met in person). You also need to see how responsive and accurate in their orders they are. Pictures on a website should be excellent depictions of the items that arrive. Plus, remember you are developing a relationship. Do they ship in a timely fashion? Can you reach them over the phone? Get to know them before you invest further.

As fashions are always changing, be sure to buy what works for your store. Choose a variety of sizes and colors that will appeal to your clientele and have fun doing it!