Writing Effective Blogs to Market Wholesale Apparel In Your Retail Store

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Consumers are bombarded by media information about fashion online, in print, and on television. As you begin to market your wholesale clothing purchases for your online retail store, you need to offer compelling copy about each item to draw in shoppers. Beyond individual item copy, you can enhance the shopping experience by adding a fashion related blog to your retail site. By adding blog posts, you can focus on specific items of wholesale ladies apparel for sale in your retail store by offering information about new fashion trends or celebrity fashions.

Writing a blog that draws in readers can be as simple as focusing on a specific type of clothing. For example, you may want to write a catchy piece on juniors dresses if you have a large order of wholesale special occasion apparel coming in. Writing a blog that focuses on different styles of junior clothing with matching accessories and shoes can be tied to current celebrity fashions.

Make your blog entries engaging by highlighting the features of your clothing and wardrobe additions that would make them a full outfit. Weekly or monthly blog entries can ensure that your content remains current and keeps the interest of your readers. Linking your blog to Facebook can also net you subscribers to a content newsletter to deliver your blog entries and create Facebook posts.

Within the blog, SEO content writing is also key. Determine which key words or phrases are the search words that your target audience are searching for. Include those words or phrases at a 1-2% density per one hundred words to elevate your placement in search engines.

By taking the simple step of creating a blog with SEO content you can help new consumers find your website. This will, in turn, create a larger shopping public. Once the shoppers find your site, you can keep them shopping by writing interesting content that fits with their lifestyles and retail spending.

How to Display Your Wholesale Plus Size Clothing to Attract Full Figured Consumers

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Getting customers into your storefront to purchase goods from you is the goal of every retailer. For clothing retailers, the first look that a customer gets of your storefront is often the make or break decider if they will even enter your store. A good window display will do wonders for any storefront by attracting the attention of shoppers to the wonders available within.

With the ever increasing rise of obesity in the world today, Plus size clothing is becoming a larger share of the fashion market. If you are interested in gaining a part of this ever-increasing market, then be aware that placing plus size clothing on junior size mannequins is not a good way to attract a full figured customer.

Using appropriate sized mannequins to display the clothing will give your potential customers a chance to imagine how the clothing will appear on themselves. It also speaks out to them that here is a retailer that is dedicated to the well being of their plus size customers and not just as an afterthought.

Another helpful consideration to keep in mind is that plus size apparel needs plus size accessories to compliment them. As a plus size person myself, one of my biggest complaints in the past has been that when I find clothing that fits me, often one part of it doesn’t fit properly. If I am getting an outfit to wear to a party and the accessories to go with it are made for a smaller person, then they will look tiny on me and I will not be happy.

Carrying large sized accessories like scarves and jewelry will help to cement into the thoughts of your full figured customers as the retailer that understands their needs and wants. They will be sure to tell all their friends about this great retailer they found and that is one of the goals of any retailer.

A Fine Vintage

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Fashion trends never really die, and this season in particular is bringing us old styles revamped. Mod cuts and styles are huge, but the prints we’re seeing are reminiscent of another age. 70’s paisleys in earthy tones are back as strong as ever. Art Nouveau inspired curls and lines cover fabrics from chiffons to satins.

An unexpected revival comes in the form of Tie Dye. This look hasn’t been around for years, but no one is complaining about the update. The colors have shifted from saturated rainbows, to deep gem tones, making this old look relevant again.

70’s inspired peasant tunic tops are here again, and have been since last fall. This long running trend shows no signs of dying out – likely because of the comfort of the billowy cuts. You don’t need to raid mom’s closet anymore for amazing retro and vintage looks.