Back in the ‘dark ages,’ before the Internet, advertising a wholesale clothing business involved an awful lot of print media and networking. Developing a name for your business was much more difficult that selecting what pieces to carry. Today, many wholesalers have turned to the Internet and with good reason. Not only can the Internet give you access to a far larger number of potential clients it can be easier to advertise as well – but only if you know what you are doing. Learning the ins and outs of online marketing means using news skills with your unique fashion flair.
The nuts and bolts of marketing wholesale clothing online comes down to SEO, or Search Engine Optimization. Think of SEO like a rack on which you hang examples of your most trendy pieces. Each SEO piece brings a unique ‘flair’ to your marketing plan – much like your pieces do. The question is, what do we hang on our SEO rack?
Basics
Every wardrobe is built on a few critical basic pieces – the LBD, dress pant, classic shirt and so on. Your SEO campaign is as well.
– Keywords: the terms potential clients use to find you
– Site Maps: tell search engines what is on your site and how to find it
– Links: links from other sites are an important part of the ranking process
– Content: fresh content, updated regularly, attracts search engines more easily
Wow
Every wardrobe needs one or two go-to WOW pieces – and your wholesale clothing marketing plan does as well. Consider including a social media factor, PPC (Pay Per Click) campaign or interactive features for your customers.
By building your marketing campaign with the same intensity you have built your collection you will not only increase the viability of your site you will make it more attractive to your potential clients.
