SEO and Window Dressing

Taking the Mystery Out Of SEO

Okay – it’s time to let the secret out of the bag…not even professionals know exactly how the major search engines like Google, Yahoo and Bing rank sites.  They have a pretty good idea of what the formula contains but, much like trying to determine exactly what dress a teenage girl will think is a smoking hot must-have, there is a good deal of ‘mystery’ surrounding the formula used by the search engines.  Taking a few minutes to understand just what SEO and what components we know about can help anyone with issues such as marketing wholesale ladies apparel online.

The Mystery That Is SEO

Search engine optimization (SEO) is nothing more than a way to make your Internet site more attractive to search engines.  Think of it as the window dressing of a brick and mortar business – you create innovative displays with the latest fashions trends to attract customers.  With SEO, you integrate a series of steps to attract search engines, most importantly with keywords – specific search terms most commonly sought by Internet users for certain goods or services.  The ‘sale’ in this example is a higher ranking with search engines.  Remember that most Internet users will only look at the first page of a results list, so it critical to get your site listed on page one.

SEO Windows

Building a Better SEO Collection

There is no hard and fast guideline for SEO; instead there are a few techniques that have been proven to be effective.  Much like fashion trends, these techniques periodically change; however, the core thought behind them remains the same.  The best SEO campaigns for wholesale ladies apparel sites will include a strong campaign based on keywords, a social media factor to take advantage of ‘new age’ networking, a blog to capture the attention of both search engines and potential clients and, a solid set of eCommerce tools designed to make the purchasing experience easier for the client.