As the owner of an online or brick and mortar clothing business, you likely rely on wholesale women’s fashion to stock your store. You know how important it is to provide your clients with the latest wholesale news and the hottest fashions. You may not realize how important it is to create a site that is simple and intuitive for your customers. Implement eCommerce tools such as advanced search functionality and interactive shopping carts will make it easier for your clients to find the latest in women’s, junior’s and plus size fashion and leaving your time to manage your business and search your wholesale fashion providers for the latest styles and trends.
Advanced Search Functionality
If your visitors can’t find what they are looking for, they are not going to stick around long enough to buy anything. For this reason, many online women’s clothing outlets are turning to eCommerce tools that enhance their websites search functions. Take a real world example – maxi dresses. You’ve purchased a line of maxi dresses from your wholesale junior fashion provider. The key is helping your client find the specific color palette or size range they need. Adding search functionality that allows the client to narrow down their results by color or size will help them find exactly what they are looking for.
Interactive shopping carts that make it easy to change order parameters or suggest related items is another effective way to use eCommerce tools to make it easier for your clients to make purchases.
It’s Gotta Be Easy For You Too
The really great thing is that the best eCommerce tools do much more than make the shopping experience better for your customers – they make it easier for you too. Let’s go back to the shopping cart. Did you know there are shopping carts that will provide you with information about what item’s customers ‘abandoned’ in carts or removed them? Think about how this information can help you adjust your inventories to better address the needs of your client base. A simple report will help you adjust your next order of wholesale women’s fashion pieces.
Whether you are selling plus size clothing or items for women or juniors, eCommerce can make a big difference in your bottom line.
