Did you know that today 90% of all buying decisions begin online? If you don’t have a visible online presence for your wholesale ladies apparel, only 10% of consumers will be aware of you. Before the Internet and social media really took off in the 21st century, if you wanted to look for ‘women top’s’ or a ‘knit dress’, you would have to walk through stores – a very time-consuming process. Today, if we want something, we simply Google it. Fashion is one of the areas that benefited from the Internet in general and social media in particular.
Lou Lou Junior Cap Sleeve Tunic
Faster feedback
Instead of physically asking friends and family for information about a particular store or fashion piece, today’s savvy consumers utilize their social media ‘friends’ to get recommendations about a store or a particular knit blouse they like. Buyers can also use the Internet to read comments of buyers who have made purchases at a particular online store. They can even read reviews of specific items, so once you have received a new order of fashionable wholesale clothing, you must hit the social media streets to increase your visibility.
Rise of eclectic fashion
Kaelyn Max Missy Modern Faux Layered Long Sleeve Blouse
In the closing decade of the last millennium, fashion was sleek, chic, refined and clean. Another Internet forum, blogging, gave eclectic fashion a cool new voice. Suddenly putting a million colors in one ensemble is no longer “weird,” it’s eclectic. Huge hats are high-class fashion, not just a blast from the past. The Internet and blogging paved the way for new kinds of style and breathed new life into old ones. Consider creating several blog entries about each new wholesale ladies apparel order you receive to generate traffic and increase sales.
Wholesale women’s fashion has certainly found a friend on the Internet. Online clothing outlets gained popularity in the past ten years. Today, many of today’s ‘fashionistas’ are turning to the Internet for all of their fashion needs. Developing an online presence for your clothing store just makes sense.
