As you attempt to expand your options for your apparel store, you need to tread carefully. Buying up a lot of inventory can be risky, especially before you determine what your target audience is really looking for. The worst thing you can do is fill up your store only to find out the items you are offering aren’t popular enough to actually sell well. Then you are stuck with these items instead.
Lower Inventory
When you buy wholesale dresses, you are able to purchase a lower number of dresses than if you were to buy from the manufacturer instead. If you want to test out a particular dress that you think looks nice, you can buy a couple of them and put them out on the rack. If they sell quickly, you can buy more inventory from your wholesaler. This creates less risk for you so you aren’t stuck with something you can’t sell. Wholesalers have many retailers they can sell to so you can let them worry about an item that doesn’t sell well for you.
Low Prices
Consumers are always looking for the best deal so they can save money wherever they can. If someone needs to buy a dress they will only wear once or twice, she won’t want to spend a lot of money. Wholesale dresses allow you to sell them for less, while still making a profit on the item. Being able to sell for less without compromising your profit is one of the best things you can do. If you need to put the dresses on sale, you can do so without worrying about potentially losing money in the process.
Variety
Perhaps one of the greatest advantages of buying wholesale dresses to sell in your store is the variety you can stock. Some stores only purchase a couple of different dresses because they don’t want to risk having too much inventory left over. However, if you are buying wholesale, you can purchase a greater variety in smaller numbers so you can offer your customers more options. Customers prefer to shop where they have a greater selection from which to choose.
Offering wholesale dresses in your own store will provide you with many benefits. Because you will spend less on these dresses, you will be able to offer them to your customers for less, helping them save money without hurting your profit. In addition, you can test out items before you carry a larger inventory so you don’t need to worry about getting stuck with too many of one dress. You can even use wholesale to provide a greater selection of choices in juniors dresses, women’s dresses and plus size dresses.
