What to buy this summer

0

This year’s summer fashions will definitely keep you on your toes when you are purchasing merchandise for your boutique or women’s clothing store.

A big trend next season for women’s apparel clothing is in textures: either patterns woven directly into the fabrics, or textures created by draping or folding. This look is good with not just the fabrics, but in the designs of the dresses, shirts and pants. Find styles that utilize these textures to help your clients bring balance to their figures. Ruching on shirts and tanks can create hourglass figures for those who need help on top, and draping can cover hips in flattering ways.

JFW Tangerine Embroider Dress

JFW Tangerine Embroider Dress

In style this year will be beads, studs and bright colored sequins. Pastels and bright colors will all be in vogue. Coral is emerging as one of the most popular colors. It looks great on most women, and compliments this seasons colors as well as the very popular black and white.

Dresses will once again be big this year, so keep a variety in stock that include maxi dresses in solids, florals and patterns, . The classic shift is back as well as styles that lean towards the 50s. These styles can be both office oriented and used in casual settings and situations. The summer shifts will allow for catering to all body shapes and sizes. While minis will never go out of style for those with the legs to wear them, this year’s hemlines are holding just above the knee.

Don’t forget that “little black dress” which is always in style. Look for styles that suit your figure. If you want to show off you shoulders, strapless styles look the best. If you like a looser, more comfortable look, go for a dress with an empire waist, and last but not least, if you want to conceal your hips, look for a dress that has a cinched waistband or has a sash at the waist.

Use colorful accessories, to create your own clothing style as well as changing up an outfit so you can wear any dress for many different occasions. Wide studded belts, scarfs, and patterned tights are very popular.

Pencil skirts will be all the rage, especially for those who are looking for work attire. But to transition to a more casual look, keep a stock of A-lines on hand as well, which can work well for both work and casual.

Major themes in styles include a variety of bohemian and bold prints to create a goddess look with less structure. The feminine theme speaks of elegance, in both casual and evening attire. Chanel-like suits, elegant ruffles and vibrant colors make up this theme, in dresses, skirts, tops and jackets. Less is more in the modern styles that also include bold neutrals of grays, blacks, and various shades of white.

When considering shirts, include a variety of styles in crisp white. This classic look will allow customers to easily mix and match outfits so don’t be afraid to go all out in stocking many designs of this fashion favorite. If white is not your color, bold solid color or fun geometrical patterns also dress up business and casual attire.

This year, with many shoppers will be recycling older fashions, so make sure to carry a unique and intriguing collection from your wholesale women’s clothing vendor, using a variety of colors, texture, styles and trends to keep your customers coming back for more.

Now's the time to start setting up a Valentine's Day event for your clothing store!

0

Wishes Square Neck Party Dress

Over the past few years, Valentine’s day has become an important occasion for women to purchase outfits for. Many couples celebrate Anniversaries around this holiday, and new couples are busy celebrating their relationship by going out to eat, or attending an activity together. This has driven up demand for Valentine’s dresses among women. Store owners can capitalize on this by holding a Valentine’s day event in their boutiques.

Why an event?

Events are a great opportunity to get your name out. A store event can be spread on social networking sites like Facebook and Twitter, which can generate a lot of one-day store purchases. They also go a long way toward building brand name and customer loyalty. By having an in-store event, you are able to connect with your community on a personal level. This may be the deciding factor that brings them to you, rather than to a big department store.

Your in-store event is a terrific place to get customer information, too. You can have a raffle, or sample auction. To sign up, you will need customer names, addresses, or email addresses. if you get a great list of email addresses, guess what – you’ve just built yourself a great marketing base!

What to do at an event?

Any event will need more than an occasion to draw people to it. You’ll need some kind of incentive, like door prizes, or free gifts with purchase. Maybe offer chocolates with the purchase of a Valentine’s dress. or coupons to local restaurants (this is a great way for you to partner with other local businesses).

As a clothing boutique, a fashion show can also be an amazing draw. Recruit your best customers as models, and allow them a discount on their outfits as compensation. Invite local press for some publicity on your event.

Set goals

Decide what you want your event to do for you, and then make all preparations what those goals in mind. If you want to establish yourself as a sophisticated shop with exclusive garments, consider having the even catered with light fare, or having a local violinist or cellist play for clients. If you want to be the hip store in town, have a local band play, or get a DJ. Let your clients mingle, and give them plenty of opportunities to see your garments in action.

If your goal is to gather information, do that by finding ways to have your clients willingly share their information. Announce a newsletter and have them sign up, or offer e-mail only coupons. Get your client base connected to you. Make sure everyone knows you have an account on Twitter if you do, and ask them to follow you.

Whatever you do for your Valentine’s clothing event, make sure everyone has a good time, and leaves with a great impression of your store!

Great Looks for New Year's Eve Parties!

0

There are some occasions when just any old thing can be pulled out of the closet and made into an acceptable outfit for going out, and then there are those rare occasions when an outfit needs to make a real statement. Such is the case with New Years Eve. This is the time to show off during the celebration of the year coming to a close and the anticipation of the next twelve months – all in your outfit, and it must be fabulous. Needless to say, choosing a flattering New Years Eve outfit needs a little thought, but it doesn’t have to be a chore.

End the year with a big bang by looking your best! Your New Years Eve outfit should be a direct representation of the night’s events, so make your plans before making purchases. Whether you are attending a formal party or spending a night on the town, you can never go wrong with a party dress and a stunning pair of heels.

Consider what’s in style this season. Sequins, studding, and metallic hues are all current trends and extremely festive for a night of celebrating, especially on New Year’s Eve, which is THE opportune time to sport a little glittery sparkle. Dresses can be found in all lengths and styles at the moment, and if you aren’t really feeling the sequin look, keep in mind that you can never go wrong with a little black dress. This fashion lifesaver can be found in all styles, not to mention, become a staple in your wardrobe.

Keep in mind the glamour aspect, but wear something comfortable and weather-appropriate, especially if you are spending time outdoors. If you choose a bold colored or metallic mini or body contouring dress, keep yourself warm by layering it with a cropped leather motorcycle jacket and a pair of colored or black opaque leggings. Faux fur is also an excellent choice this season and is certain to keep you warm and toasty.

Accessories are a major part of any outfit and should be carefully considered if your clothing is bold and already making a statement. When shopping for heels, choose a stylish but practical pair so that walking and dancing doesn’t become a burden. If your dress is a solid color, jazz it up with a pair of exotic patterned heels or studded strappy platforms.  If you choose to wear something patterned, colorful, or all of the above, consider a pair of solid color heels or shoe boots, which are at the height of current fashion. Make sure that your jewelry doesn’t become an overstatement. Keep it simple, classy, and trendy. Finally, remember that toting a large handbag might not be preferable for New Years Eve and a cute clutch is a much easier way to keep track of your necessary items.

Once you have selected your perfect New Years Eve outfit, go ahead and open that first bottle of champagne early and give yourself a toast. You’ll be decked to the nines and ready to celebrate in no time!

What’s New In Fashion for the Upcoming Holiday Season?

0

The holiday season is here and it is time to find that perfect dress whether it be for a holiday office party, a New Year’s Eve party, or just a night on the town.  This year’s styles offer something for everyone, Here are some style trends to look for.

Vibrant Color

Although red is always festive for the holiday, the season, deep purples, sapphires, emeralds or almost any jewel tone is in.  Party dresses with animal prints are also in style for this holiday season, especially coupled with solid skirts or sashes.

Silver and Gold are other popular holiday colors, and can also be used to dress up that little black dress that is always in season.  Rhinestones, beading and sequins add glamor to any holiday dress.  Just remember not to overdue the bling, a little sparkle goes a long way.

If you decide on your favorite “little black dress”, be sure to accessorize it with decorative belts, vibrant colored shawls or gold, silver, or gemstone jewelry.  A lace jacket can also glamorize the look. Sequin scarfs are also a popular holiday look, and very affordable.

Style

This season’s styles are flattering to any figure.   Trends in the junior party dresses are showing empire waists, usually accented sashes with bows and that are fitted on top, with a strapless, sweetheart or halter neckline and draped and flared below the waist to hide any imperfections.  Bubble hems are also very popular, and the perfect body style to show off you legs.  This style of dress looks great on women with pear figures that have smaller bust lines, and that carry their weight in the hip and thigh areas.

For those who want a sleeker look, or want to show off their curves, soft, form fitting pleats with rows of draped or rouched fabric all contribute to that contoured look.  Although a number of dresses are shorted this year, there is an equal number that fall to the knee, or just above.

The material of choice this season seems to be satin, shiny and elegant.  Some styles include lace overlays, rhinestone embellishment, or colorful embroidery to compliment the look.  Macrame designs are also very popular for the upcoming season.

For those individuals in colder climates, consider sweater dresses, that not only look great, but are “accessory friendly” and look great with leggings or extra warmth.  These dresses are usually machine washable and perfect for all occasions, day or night.

Why do small Clothing Companies need Copywriting Services to help them build their Search Engine Ranking?

0

3311761409_d13c513c4eWriting for the web is a skill that not everyone employs today.  In fact when it comes to copywriting; to be seen on the search engine pages, you might have a challenging task in front of you.  Many smaller companies are moving to the web in order to make up for what they may be losing in the current market.  People today would actually prefer to shop online in order to bypass all of the long lines in the department stores.  In order to get your small company seen on the top search engine pages, you need to employ the proper copywriting services.  Here are some of the top reasons and benefits that you could reap if you follow instructions.

1. Copywriting Services have an Edge

The internet is full of duplicated content or sites that look exactly the same when placed next to each other.  If you have a product that truly sticks out above the rest then you need the services and the tools to get you on the search engine pages.  Copywriting services are affordable and have a creative edge or ideals that you may not have within your own realm of expertise.  Outsourcing this sort of material is going to enhance and increase search engine optimization and marketing.

2. Brings in the Long-term Traffic you need!

After your content enriched pages have been created you simply need to get them seen. Once the pages have been put up and your site is up and running you should be receiving daily, automatic traffic.  This is usually created by the copywriting services that you have chosen to work with.  The top services can tweak and research any of the algorithms so that all of the hard work and math is taken out of the equation for you.  All you need to do is watch the long-term traffic roll in.

3. Creates a new Source for Information

Keep in mind when it comes to the internet there are so many sites and information that is all relatively similar to one another.  If you want to succeed you need copywriting services that will create content and content pages that are unlike any that anyone has ever seen before. Your information needs to keep keyword or SEO enriched so that the visitor will have no trouble searching and finding your site through the search pages.

When running a small company online you do not always have to worry about the bigger corporation mobbing in on you.  This is simply due to the fact that the internet is so large; everyone can use ample space to make a living.  A small company that utilizes copywriting services will eventually see a large amount of growth within the online world.  In fact if your small business or company is struggling right now because of the failing economy, the internet may be your only option.  You would be surprised at the amount of extra revenue you can pull in when you are strategically placed within the top search engine pages.