The Importance of Wholesale Junior Dresses


Teenagers are among the top spenders when it comes to the fashion industry. Teenagers, especially girls, are always trying to stay on top of the latest trends. In addition, they also often want to buy that special new dress every time an event comes up. This is where you can make a lot of money with your clothing shop. When you purchase wholesale junior dresses to sell in your shop, you can practically count on that money.

Special Occasions

One of the top reasons teenage girls go shopping for new clothes is to get a new dress for a special occasion. For some teenagers, a graduation or sweet 16 birthday party is the perfect excuse to splurge on a new dress. If she has a hot date to the school dance, she will want to find the perfect dress for the occasion. When you buy wholesale junior dresses to offer to your customers, you can offer a greater selection and make more teenagers happy when they find the perfect dress.


Buying wholesale junior dresses allows you to stay on top of all the latest fashion trends. Teenagers want what is hot right now. This is another reason they spend so much time and money buying new clothes. If you can offer them the best selection of those latest styles, they will know they can count on you to supply the dresses they need, no matter what the occasion. Even if they just want something to wear to school or out and about during the summer, you can make sure you carry something for any reason.

Low Prices

If you are in the retail business, you know the best way to attract customers is to keep your prices low. This is even truer when you are dealing with teenagers who often have limited funds. Keeping your prices as low as possible while still making a profit will attract more customers. Buying wholesale junior dresses is the best way for you to keep making a profit and to keep your prices low at the same time.

Catering to the teenage set is critical if you hope to make your apparel retailer a success. When it comes to wholesale junior dresses, you will be able to keep your prices low, while maintaining an inventory of in-style dresses that will work for many occasions. Teenagers are always on the lookout for the latest and greatest in fashion. Be the one they turn to for their fashion needs.

Wholesale Junior Dresses: 2012 Prom Trends

Prom Dresses

Ordering wholesale dresses for the spring season will help outfit young women for special events.

Spring is a time when spring dances, proms and other special parties become the focus of many high school girls. These girls show up to stores all over the country in hopes of finding that perfect dress that no one else will be wearing. When it comes to these dresses, stores can benefit from purchasing wholesale junior dresses to provide these girls with a wide selection to ensure that each girl can find just what she is looking for.

Short Is In

This year, short is in when it comes to prom dresses and dresses for other occasions. Many of the options in special occasion dresses fall just above the knee, giving girls the fashionable look they want for their special day. These short formal dresses come in a variety of styles for the overall look of the dress, including strapless, one-shoulder straps and low cuts. Buying one of these dresses is sure to turn heads at any prom or other special occasion.


While some of the more classic colors, such as black and white, are always in style for formal dresses young women wear to dances and other special occasions, this year also features a variety of bolder colors for this type of dress. Bold pinks, purples and blues top the list. However, any bright and bold color will do. This gives girls a wide range of options so they can be sure to pick something that no one else will be wearing so they can stand out in the crowd. When you purchase your wholesale junior dresses, pick a range of these color options so you can provide the best selection to your customers.


In general, the formal dresses that are available from wholesalers have a more fitted look to them. The material clings to the body, giving the tight-fitting look many teenagers want. There are other options that provide a looser fit, such as a flared skirt or just a simple loose fit to the skirt of the dress. This means girls have many factors to consider when they are choosing the right dress for the prom or any other occasion.

Choosing the best dress for the occasion is often the top priority of many teenagers in high school. They want to pick something that no one else will be wearing but is also in the right style. Some girls put a lot of pressure on themselves when it comes to these dresses. This is where you can provide a great service by offering the greatest selection. The best way to do this is to buy wholesale junior dresses so you will have plenty on hand.

Junior's Fashion-Back to School with Wholesale Deals


For junior girls planning a return to school this Fall, continue the hot Summer trend by stocking the colorful but muted autumnal colors of the Antoinette C. Short Sleeve HandkerchiefHem Dress. Perfect for both spring and fall before the weather moves to its extremes, this is one of our Junior wholesale dresses that accommodates a day out shopping, an evening dress or back-to-school wear for that important first impression. The scarf dress is a pullover that is easy to wear, sunny and carefree, and can be worn to both highlight assets as well as hide perceived imperfections.

Along with the scarf dress, hem lines have consistently been going down, and the maxi has been a very popular trend this year. Junior girls will want to keep the hem lines low when wearing dresses into the cooler autumn months while still sporting a very popular style. Celebrities such as Lauren Conrad have even worn a satin maxi on the red carpet, and a maxi dress such as the Magic Multi Colorful Empire Waist Maxi in Brown & Turquiose can be jazzed up with some bling to fit nearly every occasion, from casual wear to more formal functions. Purchasers of wholesale ladies apparel will find maxi dresses easy to pair with a multitude of accessories and styles, including heavier wear, such as cardigans, sweaters or light jackets for when the weather begins to turn.

Scarf dresses have not only been a hot item for the fashion conscious, but also a more inexpensive high fashion alternative. Ever since Angelina Jolie wore a simple scarf dress some time ago when she stepped out at Cannes, all the celebrities have been wearing scarf dresses, from Kate Hudson to Nicole Richie.  The Meetu Magic Challis Dressis a beautiful example of our maxi’s, another fashion trend where hemlines are going down, and will likely stay that way for a while. Trendsetter Nicole Richie can usually always be found wearing a maxi, which are not just for junior girls, but give a light, free-spirited look to women of any size or age. Like a maxi this scarf dress can be accessorized easily, coupled with a long coat, a cute jacket or cardigan.

Writing Effective Blogs to Market Wholesale Apparel In Your Retail Store


Consumers are bombarded by media information about fashion online, in print, and on television. As you begin to market your wholesale clothing purchases for your online retail store, you need to offer compelling copy about each item to draw in shoppers. Beyond individual item copy, you can enhance the shopping experience by adding a fashion related blog to your retail site. By adding blog posts, you can focus on specific items of wholesale ladies apparel for sale in your retail store by offering information about new fashion trends or celebrity fashions.

Writing a blog that draws in readers can be as simple as focusing on a specific type of clothing. For example, you may want to write a catchy piece on juniors dresses if you have a large order of wholesale special occasion apparel coming in. Writing a blog that focuses on different styles of junior clothing with matching accessories and shoes can be tied to current celebrity fashions.

Make your blog entries engaging by highlighting the features of your clothing and wardrobe additions that would make them a full outfit. Weekly or monthly blog entries can ensure that your content remains current and keeps the interest of your readers. Linking your blog to Facebook can also net you subscribers to a content newsletter to deliver your blog entries and create Facebook posts.

Within the blog, SEO content writing is also key. Determine which key words or phrases are the search words that your target audience are searching for. Include those words or phrases at a 1-2% density per one hundred words to elevate your placement in search engines.

By taking the simple step of creating a blog with SEO content you can help new consumers find your website. This will, in turn, create a larger shopping public. Once the shoppers find your site, you can keep them shopping by writing interesting content that fits with their lifestyles and retail spending.

Clothing Sales Skyrocket With Marketing and Wholesale Vendors


Everyone wears clothes so it’s no wonder that the wholesale clothing market is so huge. As a matter of fact, it may be one of the biggest of all wholesale markets across the board. It is a highly divisional market that can be cut up into several categories such as gender, size and age categories.

The junior clothing market is undoubtedly one of the most profitable because juniors not only tend to outgrow their clothing, their personal style is still developing. Working with a junior wholesale provider can help you build a collection that will please even the most picky of junior shoppers. Building a base wholesale juniors collection of tops and dresses will quickly impact your conversion rate.

Never forget your women’s market. They love to shop and have a highly developed sense of style. Focusing your efforts on creating a marketing campaign designed to attract women makes sense, and by working with a wholesale provider of women’s fashions, you can increase your profit margin. Your collection should focus on seasonal pieces as well as special occasion dresses, women’s and casual dresses. A well rounded collection will appeal to a larger base clientele.

Remember that the wholesale fashion industry is expanding at a phenomenal rate – giving you access to more choices for your clients. You can get in on this business boom by either creating an online marketing campaign or for your business, or moving your physical store into online marketing and sales.

One of the biggest advantages to online marketing of your wholesale clothing business is that it has the potential to bring you several million potential customers. Building the best collection by working with reputable wholesale fashion providers and developing a solid marketing plan can help you take your business to the next level.