Landing Pages: Wholesale Fashion Conversions

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Take a few minutes to think about the last time you tried to purchase something online.  Whether it was wholesale plus size apparel or a new book, you probably ended up buying the product from the site that was easiest to navigate, with in-line prices.  In fact, many of us are willing to pay a bit more for convenience.  It stands to reason that, as you develop your wholesale fashion website, you must create a site that not only includes beautiful examples of women’s clothing and great prices, but one that is easy for your visitors to navigate.  One of the best ways to jump-start this navigation is through the use of intelligent landing pages.

Lou Lou Junior Stylish Crop Cardigan

Where You Land Matters

wholesale womens tops, tops wholesale womens, womens wholesale topsThink about shopping in a old fashioned brick and mortar store for wholesale junior clothing. You open the door with the idea of purchasing several styles of maxi dresses as well as some blouses.  Now you have to wander up and down the aisles and racks looking for those items. Wouldn’t it be nice if you could just ‘land’ in front of the items you want?  Online shops offer that functionality – if they are designed correctly.  Many of us had made the mistake of using our home page as our landing page for everything we are advertising.  Isn’t it a better idea to use more specific landing pages so that your traffic does indeed land right in front of the products they are interested in?

Jump Even Further

JFW Maxi Dress in Shades of Royal

You can capitalize on your landing pages even more by simply adding a “related items” feature.  Consider this:  a provider of wholesale junior apparel utilizes a blog as a part of their marketing campaign, with a particular post on maxi dresses. The blog post contains a link to their maxi landing page.  That landing page contains related items like shoes and cardigans.  Suddenly instead of the a one-off sale, your visitor is ordering an entire wardrobe.

Taking the time to understand landing pages and how to capitalize on them can really jump start your wholesale fashion website.

Wholesale Fashion: Social Media for Retail

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junior wholesale apparel, wholesale apparel junior, apparel junior wholesaleLet’s face it, when it comes to fashion, you know what hot and what’s not. You have a built in fashion radar that tells you what wholesale junior dresses or wholesale women’s tops are going to fly off your shelves. Unfortunately, figuring out how to use social media to market your site probably isn’t one of your strengths. The truth is implementing a social media campaign is almost as fashionable as the clothing you sell, so understanding the basics is a must.

JFW Double V-Neck Maxi in Black and Fuchsia

As a person with a pulse, you know how hot social media is – FaceBook alone currently has over 500 million registered users, so you’ve got to figure out how to tap into that market. A wholesale company like openstockapparel.com can utilize social media to advertise their junior dresses, or any other category, effectively

Start off by picking one social media site to focus on. While it’s more effective to utilize several, starting off with one can help you get your feet wet. FaceBook is a great place to start because it is so big and user friendly. In addition to your own personal page, go ahead and start a page for your wholesale business as a first step, but to be truly effective, you must also take advantage of paid advertising and incorporate the ‘Like” button directly on your website.

Social Media for Wholesale

Paid advertising through social media is a great option because it works on a PPC (Pay Per Click) basis and utilizes the platforms extensive demographic information. This makes it simple to target users who are pre-qualified to purchase whatever items you are selling, for example, wholesale junior dresses. FaceBook makes this exceptionally easy with a simple user interface that guides you through the process.

Whatever social media site your decide to start with, remember that social media is just the ‘new’ networking. Instead of attending stuffy association or business meetings, you can network your site directly online – earning you increased profits without a huge investment.

Wholesale Fashion: Retail SEO Tips

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wholesale ladies apparel, wholesale apparel ladies, ladies apparel wholesaleSizing up your targeted demographic is a breeze in real life – a quick glance at the woman walking in your door is often enough for you to select the perfect size in the latest of trendy women’s dresses. As an online provider of today’s wholesale ladies apparel (and retail), the Internet has afforded you many new and exciting opportunities – it’s also made targeting specific groups a lot more difficult. Understanding the important role keywords play in targeting a pre-qualified demographic can help take your online store from not to hot!

Keywords are nothing more than those words that Internet users plug into a search engine in order to find you.  The question is, how do you determine just what are the most effective keywords for your demographic?  While there is quite a bit of psychology involved in targeted specific groups – as an online business owner the key is actually a pretty simple tool – a keyword analyzer.

This tool will allow you to determine how popular your keywords are by telling you how many people used that particular word or phrase in the past month.  It will also provide you with similar phrases.  That sounds complicated, but it really just helps develop a solid list of words to utilize in your online marketing campaign.  For example, you know that there is always a need for women’s dresses, a keyword analyzer will suggest you use not only that term but also buy dresses online, online dresses for women and current women’s dresses, and phrases such as “wholesale ladies apparel” as used in this entry.  (We’ve outfitted this entire WordPress entry with tags, links, targeted keyword content and keyword-optimized photo captions.)

Women's Fashion - Wholesale Prices

Using keywords is one of the best ways to target pre-qualified traffic – after all, if you are effectively using all of the search terms that potential buyers for wholesale ladies apparel are likely to use, you are far more likely to see an increase in traffic to your website.

Wholesale Fashion: Guide To Ladies Jackets

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wholesale junior jackets, junior jackets wholesale, junior wholesale jacketsYou might think that shopping for jackets is easy, but there is a lot more to it than just finding an article of clothing that will keep you warm. There are comfort and durability factors to consider after all, and then there is the all-important issue of style.

Unfortunately, far too many women buy jackets that do little to flatter or enhance their appearance. Take a walk through your typical neighborhood, and you will likely come across a number of women wearing poorly fitting jackets that either make them too big, or drown them in layers of material. Even worse are jackets that are simply of the wrong shape. Such jackets can really emphasize parts of the body that need de-emphasizing, and conversely, hide parts that should be flaunted.

There are of course many different types of jackets on the market, and you have a wide-open field with regard to choosing different styles. Denim and women’s leather jackets are always good fashion choices, and just within these two groups, there is a wide array of different colors, designs, cuts, shapes and lengths to choose from.

You should also consider using jackets as a means to shape your wardrobe in the direction that is best suited to your style and body type. If you have an ensemble that is simply not working out, you may find that a subtle jacket is all you need to tie things together.

Before we end this article with a list of jackets that most experts agree are worth owning, keep in mind that you should always shop with comfort, style and durability in mind. With that said, here’s the list!

Must Have Jackets For Women:

  • Black leather jacket
  • Denim jacket
  • Light cotton jacket
  • Dark blazer
  • Raincoat or windbreaker

Wholesale Deals: Compete With Big Box Stores

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wholesale junior tops, junior tops wholesale, tops junior wholesaleOwning and running a women’s clothes boutique can be a profitable and rewarding business, especially for those who love style, shopping and helping women find their fashion sense. But how can a small boutique complete with the big box stores? It’s easier than you think.

  1. Customer Service. In an age of call centers half way around the world, providing top notch customer service can be a number one selling point of your business. There are a myriad of ways to provide excellent service, that don’t have to cost an arm and a leg: Offer refreshments to your shoppers; train employees to be professional, courteous and how to go out of their way to assist clients; hold customer appreciate specials; be willing to go the extra mile in resolving any disputes. Great customer service will be remembered long after the purchase is made.
  2. Specialize in Unique. While you may sell all kinds of women’s fashions, become known as a shop that has a continuing changing line of truly unique specialties. The harder to find the better. Don’t just carry formal gowns, go out of the way to find formal dresses in interesting colors and cuts. Make sure all your merchandise is out of the ordinary, and certainly nothing that one could find in a regular department store.
  3. Store Events. While the larger stores have the financial power to advertise and conduct store-wide events, a boutique has the ability to host specialized and private events, adding to the high quality message of your store. Champagne shopping, Girlfriend Events, monthly fashion shows all add up to creating customer loyalty and increased presence.
  4. Tailoring. Offer a service to make sure every piece fits picture perfect, as well as giving women a place to bring their favorite pieces for repair. If you can’t afford to have a tailor on staff, find a great local tailor and outsource.
  5. Personal Shoppers. One way larger stores compete is offering the services of a personal shopper. This consultant spends time getting to know the shopper’s needs and style, and then does the leg work of perusing the racks to find potential fashions to present to the client to pick and choose from. Start a Personal Shopper service, and be ready to spend time getting to know your client’s taste. This service is another way for you, the owner to enjoy the reason you opened the boutique in the first place, the help women find their fashion sense. And you will build loyalty and make more money as well!
  6. Market You. Use yourself and your own personality to become an icon at your shop. Make sure to dress up every day in clothing from your own racks. Make friends with everyone who walks through your doors. Be flamboyant in your own way. People love hanging around celebrities. Make yourself into the star of your own boutique!