Web Design: Wholesale Fashion/Retail Sales

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wholesale fashion juniors, juniors wholesale fashion, fashion juniors wholesaleYou wouldn’t purchase wholesale fashion for your retail store that don’t have great design or style. The same principal should apply to your website design for your online store. Online consumers may have sought your website out to find a less-expensive version of a trendy designer garment. By presenting them with a strong website design to bring focus to your fashion options, you will gain repeat business and give your shoppers a pleasant online shopping experience.

Creating a great web design can be similar to designing a great garment like beautiful missy tops or functional juniors knits. You need to first start with the basics and make sure the elements that draw your shopper in are present including effective headlines, your clothing offerings, professional photography, descriptive copy for the garments themselves, and an uncluttered layout. Keeping the stock listings and links updated and working is also crucial in keeping your website design on the forefront of your customers’ minds. Consider checking each of these area’s whenever you receive a new shipment from your wholesale distributor.

If you think of a beautiful brick and mortar boutique store, there may be only one of each size garment with equally beautiful displays and a simple,uncluttered ambiance. Creating a similar experience on your website may involve including white space around garments like a junior dress to allow the focus to be on the product. While it may be tempting to offer all your current inventory on the website, blank space around the product can be positive and give your online customers that special boutique feel.

Just as a designer starts from the ground up with a basic drawing, fabric swatches and an idea, your website design needs to start with an design plan. You also need to lay out your garment options and place them together on the website by category or color story. By creating a great web design to appeal to your online consumers, you can bring great sales to your business.

Effective Imaging for Wholesale Fashions

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wholesale junior dresses, dresses junior wholesale, junior wholesale dressesYou have spent hours working with a wholesale fashion distributor to select the perfect pieces to sell in your retail store – shouldn’t you put the same effort into displaying them?

Imagine a consumer shopping without their glasses in a cluttered, messy store. Then imagine another consumer shopping in a beautifully arranged store with careful, seasonally appropriate displays. Every garment has been steamed and hung properly. Which shopper do you think will be more apt to browse and buy an item? Which shopper do you think will exit the store and go somewhere else to buy a similar product? Online shopping relies on the same principle. If your online store is cluttered with out-of-season or out-of-date merchandise and blurry images, shoppers looking for a junior’s dresses, plus size blouses, or other fashion pieces will simply go on to one of your competitors and spend their money there.

To keep your product on the forefront of your potential target shopping audience, you need to include pictures that best depict the garments. A junior dress needs a description that speaks clearly to the garment and what makes it the dress to buy this season. A plus size blouse should be described with an accurate and upbeat description that offers the online shopping public the best experience. If you are taking your own photographs of the wholesale apparel garment you have chosen to retail, pick backgrounds carefully and display the garments in the best possible light. If you are using stock photography, make sure that it is a clear representation that shows the most accurate colors and details.

Once you have done the work purchasing the garments through a wholesale distributor and to bring traffic to your website, the use of the best possible images will keep your customers shopping and purchasing from the store. Adding an accurate and compelling description to the titles of the garments further adds to the shopping experience. Because online customers can’t feel or visually inspect the actual garment, it is your job to choose the best photograph and copy for their online store visits.

The Zen of Wholesale Fashion

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wholesale womens tops, tops wholesale womens, womens tops wholesaleYour potential shoppers are bombarded by fashion ‘ninjas’ on television and in print that try to convince them to buy at their store or from their website. You can harness this power with the fashions you choose from wholesale ladies apparel outlets to bring in new customers. You can keep them coming back to shop at your virtual or bricks-and-mortar store by studying current trends and focusing your marketing efforts on the specific items you are stocking.

You can take fashion forward steps to compete against those dreaded fashion avengers. The first step is to know your competition, their plan of attack, and choice of weapon. Do your competitors advertise online or in print? Do they run a special sale at the start of each season? Study the season and the market so that you are able to compete with the latest trends and work with your wholesale fashion provider to ensure you will always have the stock you need.

Your next step is to be one step ahead of the competition and those trends. Don’t be caught unawares by a fashion ambush or tactical error that results in an overstock of yellow jelly purses. Keep your eye on more than just what the stars are wearing.. Instead focus your efforts on runway styles, fashion magazine trends and watch for up and coming fashion stand-outs.

Finally, back up your promise with merchandise. Work closely with your wholesale fashion provider to ensure you have enough stock to satisfy the needs of your potential consumer. After all, even the most professional and driven advertising plan won’t do you any good if you don’t have the pieces sell, your customers will go to your competitor.

If you do these things, you will earn a belt in ninja clothing sales in no time. Of course it will be a genuine leather belt with rhinestone detailing from page six of your own catalog because a true wholesale clothing ninja has to advertise their achievements in fashion styling as well.

Wholesale Fashion SEO: Retails Sales Tips

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junior wholesale fashion, fashion junior wholesale, wholesale junior fashionAs a wholesale clothing buyer, you know that making truly good fashion choices takes time. Like aging a fine bottle of wine, putting together all the pieces, from hair and makeup to shoes and jewelry, a chic look takes time. Now, think about your website and your SEO (Search Engine Optimization) efforts. No matter how effective your SEO processes are, they take time to come to fruition. Recognizing this and understanding a few basic SEO concepts can help you weather the wait more patiently.

Choosing a Hat

Did you know that SEO experts choose a hat? They do – and you have to, too. When you set out to market your wholesale ladies apparel website, one of the first decisions you have to make is whether you are willing to put the time into creating a marketing program based on ethical SEO practices. The thing is, you can get really fast results from your SEO program if you don the black hat. Black hat SEO practices offer faster results through techniques such as hidden keywords, link buying and erroneous landing pages; unfortunately, these results will eventually be wiped out when the search engines discover these unethical methods – your site could even get banned. “White hat,” or ethical SEO techniques take more time to show results, but they will be effective over the long haul.

You Can Wear White Year Round

Unlike traditional fashion standards which used to ban wearing the color white during fall and winter, white hat SEO is a practice that you can engage in every day to improve your search engine rankings. Let’s consider a real world example: marketing wholesale plus sizes. If you prepare a list of effective keywords such as plus size blouses and plus size dresses and use them according to industry standards in your blogs and website content, you will attract the attention of search engine spiders and will be indexed and ranked for those search terms. “Hiding” these keywords or salting your content with nothing but a string of keywords is a sure way to get banned.

Just remember: slow and steady will get you where you want to be – don’t fall into the trap of using unethical techniques for more immediate results.

Wholesale Fashion: Social Media for Retail

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junior wholesale apparel, wholesale apparel junior, apparel junior wholesaleLet’s face it, when it comes to fashion, you know what hot and what’s not. You have a built in fashion radar that tells you what wholesale junior dresses or wholesale women’s tops are going to fly off your shelves. Unfortunately, figuring out how to use social media to market your site probably isn’t one of your strengths. The truth is implementing a social media campaign is almost as fashionable as the clothing you sell, so understanding the basics is a must.

JFW Double V-Neck Maxi in Black and Fuchsia

As a person with a pulse, you know how hot social media is – FaceBook alone currently has over 500 million registered users, so you’ve got to figure out how to tap into that market. A wholesale company like openstockapparel.com can utilize social media to advertise their junior dresses, or any other category, effectively

Start off by picking one social media site to focus on. While it’s more effective to utilize several, starting off with one can help you get your feet wet. FaceBook is a great place to start because it is so big and user friendly. In addition to your own personal page, go ahead and start a page for your wholesale business as a first step, but to be truly effective, you must also take advantage of paid advertising and incorporate the ‘Like” button directly on your website.

Social Media for Wholesale

Paid advertising through social media is a great option because it works on a PPC (Pay Per Click) basis and utilizes the platforms extensive demographic information. This makes it simple to target users who are pre-qualified to purchase whatever items you are selling, for example, wholesale junior dresses. FaceBook makes this exceptionally easy with a simple user interface that guides you through the process.

Whatever social media site your decide to start with, remember that social media is just the ‘new’ networking. Instead of attending stuffy association or business meetings, you can network your site directly online – earning you increased profits without a huge investment.