Wholesale Plus Size Clothing has Come a Long Way


No longer are curvy, plus size women relegated to wearing shapeless moos-moos, clothes with elastic waistbands, or out of date styles because wholesale plus size clothing has so many great options to offer these days. The wholesale plus size clothing industry hKaelyn Max Plus Size 2-Piece Patterned Tunic in Teal and Brownas come a long way in recent years. The fashion industry is finally starting to realize that plus size women want to look fashionable and they have money to spend on clothing too!

It used to be that wholesale plus size clothing left full-figured women wanting for more. Plus size women used to be forced to wear whatever they could find that came in their size, The clothes were offered in the wholesale plus size clothing market were often shapeless, ill fitting, and far from trendy or stylish. The type of clothes that were available did nothing to flatter the curvy woman’s figure. In fact, they often made women look bigger and much more shapeless than they actually were. No woman wants to look like a shapeless blob; they want to look their best!

Thankfully all that has changed. Now the fashion industry actually recognizes that the plus size market is profitable and not to be ignored. This means that there is a huge number of wholesale plus size clothing available today that curvy women actually want to wear. Now that plus size women actually have options an choices, fashion is becoming more and more important to them. The full figured woman wants choices and they want to look good. Now wholesale plus size clothing has that to offer. Therefore, it is important to make sure that the need is met, and wholesale plus size fashions that are trendy and stylish are available in your store.

Meeting this market need not only because it is an underserved market. Take advantage of this underserved market by offering curvy women good-looking, trendy, stylish wholesale plus size fashions. If you meet the need, the customers are sure to come. This will increase your share of the market and make you more money in doing so. The improvement is a fashion available to full-figured women means that more and more plus size women are paying attention to what’s in style. So, be sure to pay attention to the trends and what is in style when choosing what wholesale plus size clothing to purchase, because the plus size customers sure will be!

Boho is a Great Look for Trendy Plus Size Clothing


Meetu Magic Colorful Mixed Print Plus Size Maxi in GoldBoho is an easy to achieve look for those who want to wear trendy plus size clothing, so as a wholesale plus size fashion buyer, it is one you need to be aware of. The boho look is not exactly a new trend, but it is experiencing a renaissance in popularity right now, especially with the help of some of some of the biggest celebrities and trendsetters (Drew Barrymore, Nicole Ritchie, Mary-Kate and Ashley Olsen). The best thing about the boho look is that you don’t have to be a size 2 to pull it off.  It’s hard to find trendy plus size clothing, but the boho vibe makes being a plus size trendsetter effortless!

Sometimes the boho trend can be a tricky style to achieve because it combines a messy, somewhat sloppy look with the earthy and bohemian, but the key is moderation.  There’s no need to overdo it and wear boho from head to toe. A few key pieces and accessories will enable express the look effortlessly. A couple easy ways to add a little boho to your everyday look are with a big, slouchy hobo bags, bangled and natural bracelets, and slouchy boots or ankle boots. However the two easiest things to wear that express that boho vibe are maxi dresses and sweaters that you can layer. A maxi dress paired with some bangles perfectly expresses the boho look, and an oversized sweater layered over a simple tunic and paired with a well-worn pair of jeans also acutely expresses the boho feeling. So be sure to stock your inventory up with maxi dresses in the spring and summer, and easy to layer sweaters in the fall and winter. Keeping these items in stock will be sure to attract plenty of full-figure fashionistas who are looking for trendy plus size clothing.

Wearing trendy plus size clothing is something that is important to many plus size women. Full figured women want to look just as put together and stylish as everyone else, and the plus size clothing market is one that is continually growing, so it is important to make sure you have a supply of trendy plus size clothing in order to meet the demand.  Since the boho trend just seems to continuously keep cropping back up, it can’t be ignored. Having the boho style available in trendy plus size clothing is imperative to bringing in new plus size clientele as well as maintaining any current plus size clientele you may have.

Targeted Teen Marketing Tactics For Wholesale Fashion


We know juniors are really our future – treat them well and let them lead the way to increased sales. Today’s teens and their parents are a great target audience when marketing your retail clothing business after a purchase of wholesale juniors fashions. Teens and tweens are constantly exposed to the latest trends through television and social media outlets like Facebook and MySpace and you can take advantage of this with cleverly designed marketing. Remember, today’s teens are more plugged in than ever so use Twitter feeds and blogs and watch as the viral phenomenon quickly impacts your bottom line.

To ride the wave of social media to higher sales and visibility, you need to find the pulse of what teens are looking to buy and work with your wholesale clothing distributor to always keep those items in stock. Many of today’s teens have an income of their own, making them an ideal target market your junior clothing. Marketing efforts designed to draw in juniors should have a social media component and focus on specialty junior items that are current and trendy. Reaching teens through social media like Facebook or Twitter get’s them where they live.

Choosing juniors clothing that is priced to sell is crucial. Work with a junior wholesale clothing distributor to build a collection that juniors will love. Next, focus some specific efforts on your targeted demographic: 13 – 17 year old girls. Posting trend alerts on your website’s blog section is a great start. Choosing current celebrity teen fashion choices to headline your blog posts will help draw in teens searching for trendy clothes. Once you have built an audience with a relevant blog, you can also add in a click-though to a related Twitter or Facebook page that links back to your website. By reaching your junior audience through the modern methods they use, you can propel your clothing business into the forefront of online fashion.

Wholesale Fashion Marketing: Driving Traffic To Your Retail Store With PPC


Get on the PPC (Pay Per Click) super highway to market your most recent wholesale clothing order and drive higher retail sales. Putting yourself in the driver’s seat can be as simple as tapping into digital marketing tactics that target your specific audience. With the one-to-one approach of PPC, your message is specifically targeted at each individual shopper. Marketing a recent delivery of junior tops from your wholesale fashion distributor through PPC means targeting juniors specifically on sites they are likely to use. With this form of search marketing, advertisements that appear to viewers are based on their search engine keywords and available profile information.

To start the process of adding PPC to your website, you first need to determine which keywords and types of ads will bring prequalified traffic to your retail site. Your ads will change whether you are targeting shoppers looking for plus size blouses or juniors clothing. Once you choose the ad type and SEO (Search Engine Optimization) keywords for the campaign, you can then find a PPC provider like Google AdSense. Work with your provider to draw in your target customer by providing them with demographic information. For example, if your recently worked with your wholesale distributor to purchase a line of women’s summer dresses, you will want to target professional females, between the ages of 25 and 45. This will drive prequalified traffic to your retail site.

By combining your PPC campaign keywords with your blog and website copy you can effectively increase the number of bring online customers who visit your retail website. Try to target your ideal audience based on their shopping preferences, age group, gender and geography. For example, a PPC advertisement for an assisted living center should not bring in customers from the juniors demographic.

Using PPC for added traffic can bring you online customers that will be looking for your type of apparel or who are members of your targeted group of shoppers. Taking the simple test drive of researching keywords and potential PPC ad providers can elevate your site sales and traffic. Whenever you are getting ready to make a large wholesale fashion apparel order for your retail store, be sure to carefully plan a PPC campaign. By choosing your SEO content and PPC advertisement carefully, you can drive on the right targeted side of online shopping with sales to match.

Bringing New Sales With Wholesale Fashion Blogs


Today, almost every business has their favorite social network and blog sites, but not everyone knows how to use them. Learning how to successfully integrate fashion blogs into your online marketing plan for your latest women’s tops, juniors fashions and missy knits can help you generate new sales for your retail shop in a cost-effective way.  Whether you buy wholesale women’s fashions, or sell juniors blouses, blogging is relatively easy, even for those with little writing experience.

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Find your voice

Every person has a unique way of talking. Are you sarcastic or funny, casual or formal? Strive to use this voice while writing fashion blogs.  A unique style will help you generate more viewers and result in increased traffic to your site.

Find your niche

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Whether you sell trendy women’s tops or plus size dresses, you have a targeted market.  In Internet marketing terms, this is your niche.  A wholesale fashion blog can bring interest to your retail shop with engaging topics and an eye for trends.  Take some time to identify who is in your niche market and how to most effectively create excitement in that group.  You may have to change the language you use and your voice to be the most effective with your base  clients.  Remember that advertising to 16 year-old requires a different way of speaking than advertising to adult

Text and lots of photos

You need to supplement your content with photos.  In most cases, two pictures per blog will help you generate traffic. The photos should visually represent what you are saying. It’s not enough for you to describe a style; you need to show them. Using photos is an effective way to do this.

Unique selling proposition

There are over 10,000 fashion blogs on the Internet that talk about trendy women’s tops and other fashions. The only way for you to stand out is to write content that is as unique as it is relevant. Make sure that your blog has something new to offer.

Be consistent

Make sure you upload content regularly, even if it is just a 300 word piece about the latest wholesale women’s tops. Try to update your blog twice a week. New content will drive repeat visitors – critical for increasing sales.

Be interactive

Many bloggers find success by actively engaging their readers.  Try to create an interactive feeling by ending each blog post with a question directed at your readers.  This should help generate comments and discussion on your site – another great way to generate excitement and traffic.

So, does your blog fit the bill?  If not, maybe it’s time to make some changes to the way you blog.