Trends for Wholesale Womens Tops


Wholesale womens tops are a prime place to invest. Many women look for tops, blouses, and shirts to update their wardrobes. Many tops and blouses can be styles different ways, giving a woman more bang for her buck. You want to find

Trends for Wholesale Womens Tops

versatile tops that work on many shapes and for many lifestyles. Casual tops are the most frequently purchased styles of tops for women since they can be worn to some work places, as well as n the weekend. Check out the top trends for wholesale womens tops.

Draped tops – Tops with draped detailing are popular for every age group of women. Cowl necklines are flattering for most women and work well with plus size figures. Many plus size women have trouble finding tops that are flattering and have a sexy edge to wear out at night. Draped tops hide trouble spots like the arms or tummy area, but have a feminine appeal. Draped tops in bright or dark colors are the most popular because they can easily be dressed up for evening. A woman can add a statement necklace to a draped top and jeans for a look that’s sassy for Saturday nights.

Utilitarian details – Details like epaulettes, intricate buttons, antiqued metal, or belting make a top more interesting. Utilitarian details like these are very popular for transition season and can be worn year round too. Epaulettes are a major trend for jackets and have now come over to shirts. A woman can take a shirt with utilitarian details and wear it tucked in to a pencil skirt at the office. She can then take that same shirt and pair it with skinny jeans and flats for running errands on the weekends.

Feminine fabrics – Fabrics like silk, satin, chiffon, or synthetic versions of these materials are very popular for spring 2012. We’re seeing a return to glamour and softer colors and fabrics that embrace femininity. Silk, satin, and chiffon create a feminine look whether worn with a skirt or contrasted with a pair of wide leg pants. Women like these fabrics because they are an easy way to implement texture without much guesswork. Shades like champagne, silver, and pewter show off the dimension of these fabrics best.

Draped tops, utilitarian details, and feminine fabrics are all major trends for wholesale womens tops this season. Keep an eye on what your individual customer is regularly buying to gauge trends at your store. This lets you know if you’re buying for the office or more casual gear each buying season.

Clothing Sales Skyrocket With Marketing and Wholesale Vendors


Everyone wears clothes so it’s no wonder that the wholesale clothing market is so huge. As a matter of fact, it may be one of the biggest of all wholesale markets across the board. It is a highly divisional market that can be cut up into several categories such as gender, size and age categories.

The junior clothing market is undoubtedly one of the most profitable because juniors not only tend to outgrow their clothing, their personal style is still developing. Working with a junior wholesale provider can help you build a collection that will please even the most picky of junior shoppers. Building a base wholesale juniors collection of tops and dresses will quickly impact your conversion rate.

Never forget your women’s market. They love to shop and have a highly developed sense of style. Focusing your efforts on creating a marketing campaign designed to attract women makes sense, and by working with a wholesale provider of women’s fashions, you can increase your profit margin. Your collection should focus on seasonal pieces as well as special occasion dresses, women’s and casual dresses. A well rounded collection will appeal to a larger base clientele.

Remember that the wholesale fashion industry is expanding at a phenomenal rate – giving you access to more choices for your clients. You can get in on this business boom by either creating an online marketing campaign or for your business, or moving your physical store into online marketing and sales.

One of the biggest advantages to online marketing of your wholesale clothing business is that it has the potential to bring you several million potential customers. Building the best collection by working with reputable wholesale fashion providers and developing a solid marketing plan can help you take your business to the next level.

White Is In – In Wholesale Apparel and SEO


We live in a world were instant gratification is demanded. From just-in-time shipping to the express lane at the grocery store, we want it now. One area where the ‘need it now’ addiction should be fought is developing an SEO (search engine optimization) program for your wholesale fashion website. In fact, in the world of online marketing, slow and steady growth of page rankings is actually preferable to the instant gratification kind. When optimizing your website for improved rankings, your best bet is to ignore those methods that promise quick results and instead, always wear the white SEO hat.

Faster Has To Be Better – Right?

Wrong! The reality is using those fast techniques, called ‘black hat’ to market your site is actually a recipe for disaster. For example, hiding keywords such as wholesale junior clothing and wholesale plus size apparel on your website may temporarily boast your rankings. Eventually, the search engines figure out you are cheating…and they can ban your site from their index. In other words, it doesn’t pay to take short cuts.

Speeding Things Up – The White Way

Still, there are things you can do to help improve your page rankings without resorting to unethical methods. For example, there is some indication that search engines like fresh content, so one way to market wholesale plus size apparel or other fashion items it to post a blog several times a week. Taking the time to review your keywords and their performance and changing them as needed can also help improve your rankings. Building an organic list of links, maintaining your site map and removing any objects that search engines don’t like, such as flash animation, are helpful as well.

No one likes to wait – for anything. In the world of marketing a wholesale fashion website waiting is actually the only choice. Be sure to optimize your site while wearing a white hat. It may take a bit more time, but your results will be long lasting and effective.

Make Your Wholesale Clothing Landing Pages Pop


It seems like there are hundreds of factors that go into building a successful Internet business. While your collection of wholesale special occasion apparel and designer wear is important, there are other area’s you must focus on. One such area is the landing page. These pages, where visitors first ‘land’ after clicking a link or advertisement, should offer you a high conversion rate – if you wholesale plus size clothing, missy line and junior apparel isn’t figuratively flying off your shelves – you need better landing pages.

1.  Headline: Your headline does more than announce the name of your site. It should be a clear and concise, although short, indication of the purpose of the site. Properly done, a headline will catch the viewers attention and keep them clicking on your site.

  1. Call To Action: Whether you are selling wholesale missy size clothing or beautiful maxi’s, you want your visitors to buy, your call to action should be easy to see and provide the visitor with everything they need to take that action and make that purchase.
  2. Navigation: providing navigation menus on your landing page may be helpful. They can allow visitors to navigate throughout your site and provide information regarding what is available to them on the site.
  3. Credibility: It is a great idea to put several disclaimers on your landing page to encourage your visitors’ feeling of security. Promoting your privacy policy or encryption method can help make conversions a bit easier.

Always remember that your landing page is your chance to make a first impression, so it is critical that you review each element and test them for effectiveness. Building a solid landing page will help ensure your visitors become clients.

Choosing the best wholesale fashions to display on your website is a good start towards building a successful online business. Developing strong landing pages is almost as important as what clothing you choose to highlight.

The SEO Rack


Back in the ‘dark ages,’ before the Internet, advertising a wholesale clothing business involved an awful lot of print media and networking.  Developing a name for your business was much more difficult that selecting what pieces to carry.  Today, many wholesalers have turned to the Internet and with good reason.  Not only can the Internet give you access to a far larger number of potential clients it can be easier to advertise as well – but only if you know what you are doing.  Learning the ins and outs of online marketing means using news skills with your unique fashion flair.

The nuts and bolts of marketing wholesale clothing online comes down to SEO, or Search Engine Optimization.  Think of SEO like a rack on which you hang examples of your most trendy pieces.  Each SEO piece brings a unique ‘flair’ to your marketing plan – much like your pieces do.  The question is, what do we hang on our SEO rack?


Every wardrobe is built on a few critical basic pieces – the LBD, dress pant, classic shirt and so on.  Your SEO campaign is as well.

– Keywords:  the terms potential clients use to find you

– Site Maps:  tell search engines what is on your site and how to find it

– Links: links from other sites are an important part of the ranking process

– Content:  fresh content, updated regularly, attracts search engines more easily


Every wardrobe needs one or two go-to WOW pieces – and your wholesale clothing marketing plan does as well.  Consider including a social media factor, PPC (Pay Per Click) campaign or interactive features for your customers.

By building your marketing campaign with the same intensity you have built your collection you will not only increase the viability of your site you will make it more attractive to your potential clients.