How can Small Clothing Companies attract Customers to their Online Stores?

1

173546979_154a96b810

When you are preparing to open up your small clothing company to the online world there are a few different small tasks that you need to take care of first. Many people are often mistaken by thinking that all they need to do is create a site and sell their product. There are many steps and strategies that you need to look at in order to get your new small clothing company off of the ground within the world of online shopping. Take a look at this great guide to help you get started.

Your site is going to speak volumes when you are getting started. Think about the customers or the clients and what they are looking for. If your site is all over the place and full of disorganization you may not see the spike in sales that you are looking to see. Make sure that the pages that you create are easily to follow and full of content that your clients want to see. When you are creating a site for a small clothing company you need to have an edge or a trait that will make your company stick out or more well known. Try out a trademark or even a logo of some type so that people know who you are.

Online marketing and marketing campaigns are going to help pull you forward when you get started. After the site has been created now you will need to pull in the traffic that can turn into possible clients or customers. When you start an online marketing campaign you will be utilizing advertisements and even video ads so that you can get your small clothing company out there. Remember, you do not want to overdo it with the advertising, but once you find a happy medium you should start to see daily sales instantly.

You might also want to expand your small clothing company to free online auction sites. This is just like opening your own boutique only you do not have to pay monthly rent, just small fees whenever a sale is actually made. You can create your own page with your own products and pictures. This is another way to get your clothing company out there on the map without acquiring anymore out of pocket expenses. If you are running your own neighborhood boutique, the online auction site is a great way to gradually get into search engine optimization so that your site can create automatic revenue. The only thing that you should have to worry about at that point is shipping and balancing your books!

Small clothing companies do not have a lot of revenue to play around with, which is why the internet is such a great free outlet. If you are looking into creating your site make sure that you have the proper online marketing tools. Set aside some cash for your copywriting services and for your online marketing campaign. Once you start to climb up there in the top search pages you will start to receive instant traffic and automatic sales within a few short months!

Women’s Clothing One Byte at a Time

0

apparel.JPGIf one truth holds water in today’s busy economy, it is this: the internet has opened up the women’s clothing industry to a completely new type of consumer. Once upon a time, if a woman wanted a fashionable new dress, her choices were limited to the local retail and department store market. Those days are gone, and the retailer has to keep pace.

When the time comes to shop for women’s clothing, the fashion savvy woman looks for those hot new styles and the frugal woman looks for those money saving sales; the fashion savvy, frugal woman looks for hot new styles that do not cost an arm and a leg. The internet has been a wonderful addition for those women wanting to find women’s clothing that is stylish, affordable, sexy, casual, formal, and/or sassy.

Staying on the cutting edge of the latest styles and fashions is a full-time undertaking. The internet has proven to be a versatile, useful tool in staying on top of those latest styles and fashions. The retailer and the consumer both can get instant details of latest fashion trends with only the click of a button. Nothing could be easier, right?

Top 5 Reasons to Use the Internet for Women’s Clothing

  1. Shopping on the internet does not mean buying something is necessary.  In fact, window shopping for women’s clothing is easy, fun, and convenient when using the internet. Imagine window shopping without feeling guilty or being pressured by overanxious salespeople.Statistics have shown the majority of consumers will investigate a purchase via the internet before making the final purchase at a brick and mortar store. Consumers are learning what to buy long before they enter a brick and mortar store.A retail store with an internet website will attract more potential consumers!
  2. Shopping for women’s clothing via the internet is educational. Consumers and retailers can investigate instantly delivered news on popular new fashion trends, and getting all the juicy gossip on which star is wearing what hot new designer’s fashions is a simple button click away.Staying up to date on the latest in trends, styles, and fashions in women’s clothing is a necessity for the wise retailer, and the internet allows the retailer to get instant information.Retailers can find a cornucopia of fashion magazines, trade magazines, and connections via the internet translating to lower costs and higher profits!
  3. When women and/or retailers are looking for women’s clothing, the internet offers a wider variety and selection of fashionable, affordable styles. The internet is a virtual marketplace where the astute retailer will find selections and options never before dreamed possible.Plus size clothing, missy size clothing, junior clothing, special occasion clothing, and many more types of popular women’s clothing are available from all over the world. The larger the variety of women’s clothing, the more chances the retailer has to offer consumers new, trendy fashions at affordable prices.The internet is a versatile tool in adding diversity and versatility to any women’s wardrobe!
  4. The internet offers a worldwide market for buying and selling. Women’s apparel from all over the globe is available from the comfort of your own home or office. Gaucho sets, gauchos, ponchos, special occasion clothing, and other popular clothing styles can be purchased directly from the supplier.In addition, the retailer will find with an internet website, the possibilities for a consumer base are enormous. The internet has a huge profit potential for the retailer looking for an adventurous purchase for and from a global market.Did you know there are over 450 million internet users according to Internet World Stats?
  5. Women’s apparel that fills a niche can be quite profitable via the internet. Women’s apparel boutiques and specialty stores will find a wider audience and wider choices as well. A global marketplace filled with unique, special, and ethnic women’s clothing. With the popular of ethnical clothing, purchasing a selling via the internet just adds to a storefront’s visibility.Niche specialty boutiques make an average of 245% more profits than the regular retailer!

When wanting to find women’s clothing, the consumer expects superior design, style, and fashion at an affordable rate. The perceptive retailer uses the internet as a mode of education for learning of past, current, and future fashion trends. Then armed with an arsenal of information proper steps are taken to insure the greatest chances of success for the retailer.

Women’s clothing such as that offered by Open Stock Apparel offers the varieties, the styles, and the affordable prices necessary for an attractive presence on the internet and the brick and mortar storefront. In addition, Open Stock Apparel offers expertise, information, and customer service second to none.

Using bytes to increase profit potential allows the retailer to take a bite out of an unstable and fluctuating marketplace.

Understanding the Versatility of Sweaters

0

Historically, sweaters have been popular throughout many fads and fashions withstanding the test of time. Sweaters are one of the most versatile of fashionable apparel, and sweaters come in a copious number of styles, designs, and price tags. Yes, sweaters can keep you warm, but a sweater can also keep you stylish and cool even on the hottest of days.

Just a few types of sweaters include cardigan sweaters, wool sweaters, argyle sweaters, sweatshirts, cashmere sweaters, and even dog sweaters! In times past, sweaters were hand knitted from wool, but even within the wool category, there are different types of popular wool material used to make wearable sweaters.

Exploring the Undershirt

Commonly, sweaters of all types are worn over an undershirt. Women’s shirts, normal t-shirts, custom t-shirts, polo shirts, and dress shirts are all popular types of shirts to use as an undergarment with a sweater. The type of undershirt worn will be partially dictated by the type of sweater worn for the day.

Normal t-shirts, custom t-shirts, some pop shirts, and some women’s shirts are useful because there is no collar. When worn under a women’s sweater, only the sweater is left showing. However, sometimes, a collar such as those seen with many dress shirts, polo shirts, and women’s shirts, can be a stylish way to accessorize the sweater while adding a bit of additional insulation on those cool days or nights.

Types of Popular Sweaters

There are a few popular categories most sweaters fall into today: cardigan sweaters, crewneck sweaters, Vee neck sweaters or V-neck sweaters, and turtleneck sweaters. Each of these popular categories offer something special to the consumer.

Cardigan Sweater

Cardigan sweaters can be short sleeved, long sleeved, or somewhere in between. What makes a cardigan sweater a cardigan sweater is the front-style closure. Usually, the closure will be either buttons or zippers, but sometimes other types of closures will be utilized. The cardigan sweater will be similar to a knitted jacket.

Cardigan sweaters are useful for any temperatures, occasions, and body sizes. Plus size sweaters will often have numerous cardigan sweaters to accent the natural beauty of the plus size woman.

Crewneck Sweaters

Crewneck sweaters are an extremely popular and versatile type of sweater. Most commonly, the crewneck sweater refers to a sweater an individual would pull over the head, and where the neckline of the sweater is close to the neck. Rounded crewneck sweaters and boat neck crewneck sweaters are two of the most popular of crewneck sweaters on the market today.

With a crewneck sweater, the sweater is a solid piece with no closures. These look great with an undershirt containing a collar or a simple t-shirt to protect from skin irritation often accompanying a sweater.

Vee Neck Sweaters or V-Neck Sweater

Vee neck sweaters, or v-neck sweaters, are extremely popular in today’s busy and stylish women’s apparel. This type of sweater is similar to the crewneck sweater except the neckline makes a “V”. In addition, the vee neck sweater is also found commonly with closures.

The v-neck sweater is a popular sweater with or without the addition of an undershirt. Additionally, plus size sweaters will often be a vee neck sweater to show-off a bit of cleavage. Many plus size sweaters are a v-neck sweater because many larger women do not appreciate the snugness of the crewneck sweater.

Turtleneck Sweaters

Turtleneck sweaters have been popular for as long as sweaters have been around. These beautiful sweaters have an unusual neckline – the neckline of turtleneck sweaters has extra material so that the sweater bunches around and covers the neck. This is great for the woman wanting to add a bit of warmth with high style.

Plus size sweaters may come in a turtleneck styles, but usually the more extended the size, the less likelihood the sweater will have be a turtleneck sweater. Plus size women do not usually appreciate the constriction offered by the turtleneck style. Instead, a vee neck or even a crewneck is preferred in plus size sweaters.

Designs and Materials

The designs and materials used in sweaters is evolving over time, but sometimes, the designs and materials will never go out of style. These designs and materials have withstood the test of time and will be with us for centuries to come. Most commonly the materials used in developing the sweater will change according to new technologies utilized in the development of the material.

Cashmere Sweaters

Cashmere sweaters are one of the softest, most luxurious sweaters on the market today, and the cashmere sweater is a good example of a fashionable, evolving material. Cashmere wool is obtained from a Cashmere goat. A common misconception today is that any “soft” fiber used is considered cashmere, but this is far from the truth. Cashmere wool, in fact, has extremely strict standards to fall within the cashmere category.

Cashmere sweaters are stunningly gorgeous and ultra soft. In addition, cashmere sweaters are great for making plus size sweaters because they act as comfort apparel and, of course, the softness is second to none.

Argyle Sweaters

Argyle sweaters have been popular since the 50s, and are a good example of a fashionable, evolving pattern. These versatile sweaters are not made of a particular material, but argyle is a pattern used on the sweater. At one time, argyle sweaters signified an upper class, but today, anyone who wants to look fashionable will find the argyle pattern beneficial to an entire apparel ensemble.

The argyle pattern consists of diamonds within a diagonal checkerboard pattern. The diamonds can be of any color, and often, the argyle sweater will have popular colors in today’s fashionable color schemes.

Today’s fashionable society understands the importance of sweaters as much as Open Stock Apparel does. Sweaters come in all shapes, sizes, and fashions designed and developed with today’s busy woman in mind. Regardless of the apparel scheme for the day, there is a sweater to highlight the natural beauty of the woman in question.

When you expect the best quality, the best design, and the best price for your sweaters, Open Stock Apparel exceeds all expectations. By offering a large quantity of designs by various designers, Julie Ann caters to your changing needs. After all, when you expect the best, Open Stock Apparel listens and complies to you and your consumers desires.

The Appeal and Perfection of Party Dresses

0

Every woman wants to look good, but more important is the attitude associated with how she is dressed. Newly acquired women’s clothing has a way of making the woman feel special – as if she just chose something solely hers. Few things compare to the fresh, clean, and crisp feel of new women’s apparel.

Of course, some ensembles have a special way of elevating the woman to new heights of euphoria. The distinction between the special occasion and the special clothing causing the special feeling is not always easy to distinguish. That is the beauty of special occasion clothing.

The party dress is one of the most widely popular purchased ensembles in the women’s clothing category offering that special feeling of euphoria. Party dresses cover a wide range of dresses for an even wider range of occasions, but the party dress is an exquisite example of how women choose to get that feeling of euphoria from an ensemble and occasion regardless of the rhymes or reasons.

Popular Types of Party Dresses

While women do not necessarily need a reason to wear special occasion apparel, there are a few common reasons the women may go looking to purchase new party dresses.

  • Prom dresses are considered one type of party dress that often are a once in a lifetime purchase. The prom is an extremely important milestone in a young woman’s life, and a new party dress is the perfect accent for the special day.

    These prom dresses are often cherished by the young woman, and may be passed down to future generations as a family tradition.

  • Wedding dresses are another popular types of party dress associated with an important date in a woman’s life. A wedding is often the one party every young girl dreams of from a very young age. There are “pretend” weddings played out by little girls dreaming of the white, flowing wedding dress with all of the beautiful, feminine accessories.

    Wedding dresses are another popular keepsake dress often passed from one generation to the next. Women treasure the significance of their wedding dresses, and this is an extremely important type of party dress.

  • Cocktail party dresses are a sexy, sassy dress worn by a woman to a cocktail party. That little black dress is a perfect example of a traditional party dress designed for a cocktail party.

    Of course, cocktail party dresses are not necessarily only for cocktail parties and this makes the cocktail party dress a smart purchase for any woman.

  • Mother of the bride or groom party dresses are another important type of party dress worn by a woman to commensurate the union between cherished and beloved children.

    These party dresses may be suggestions by the bride or groom, but often, the mother gets to choose her own special party dress. This occasion is an important reason to purchase an elegant party dress.

  • Evening gowns are another type of party dress popular with women of all ages. The evening gowns offer an excellent method for dressing up for that special night out on the town or having a special evening at home with a partner.

    Choosing evening gowns is fun, exciting, and beneficial because evening gowns can be used from one occasion to the next making it extremely versatile and durable.

  • There are also military ball gowns, bridesmaid dresses, summer party dresses, and many other types of party dresses to actually purchase and wear for any number of special occasions.

Plus Size Party Dresses

One market that is evolving quickly is the market containing plus size party dresses. This evolution is a natural response to the increasing number of women within this category. Retailers recognize and accept that plus size women want to as look sexy, sassy, and voluptuous as the missy size woman or the junior size woman.

Plus size party dresses are designed to emphasize the natural curves and shapes of the plus size woman while drawing attention away from those less desirable features such as extra full thighs or hips, larger bust size, and/or a less than perfect stomach region.

The Perfect Party Dresses Made Simple

Whether you are purchasing plus size party dresses, missy size party dresses, or junior size party dresses, here are a few tips to remember when making a purchase to guarantee a proper fit. Plus, dresses will fit women better by understanding what looks best, and what should be avoided.

  • The empire line dress is a classic, fairytale dress. This type of party dress makes the woman look taller and hugs the figure. A classic party dress for those with a marvelous, slim figure.
  • The ballerina or full skirt party dress is one of those romantic fits appealing to those of us wanting a classy and sexy all in one package. This type of party dress is for the full-busted woman, and petite women should use caution when wearing this type of party dress. This dress is great for concealing heavy hips and thighs.
  • The princess or a-line dress is simply gorgeous and accents the bust and waistline. The bodice on this party dress is form fitting, and may draw attention to those women with a small bust.
  • The bias cut and column party dresses are a very chic, lovely styles of dresses. These types of party dresses hug the form closely from neck to feet, and are generally avoided by women without the classic hourglass shape. However, the hourglass shape can be extremely slim or extremely voluptuous opening up this style to many body sizes and shapes.

Open Stock Apparel offers wholesalers the opportunity to purchase wholesale party dresses by designers such as Nite Way, SL Fashions, Studio I, Nicole Studio, Nebiani, Montee, Morgan & Co., Aspeed, Faviana, Zum Zum, Niki, and Jody. Regardless of the occasion, Julie Ann offers a party dress to fit the occasion.

With the expertise and low wholesale rates offered by Open Stock Apparel, the retailer will find a copious number of styles, types, colors, and sizes of party dresses perfect for any woman from junior size dresses to plus size dresses. Plus, dresses offered at Open Stock Apparel are designed with the women in mind.

When you expect the best not only for your storefront but also for your customers, Open Stock Apparel makes common sense. From informational suggestions to superior designs, the retailer will find compassionate and knowledgeable service offered only the way Open Stock Apparel can offer.

Purchasing Wholesale Women’s Clothing – The Secret Revealed

0

foottrafficAccording to Bloomberg News, major retail clothing chains have seen a sharp decrease in sales for the month of June. Consumers have been purchasing staple goods such as groceries and electronics, but major retail clothing chains such as Macy’s Inc., and J.C. Penney Co. have seen a drastic fall in consumer spending.

Not surprisingly, discount retail chains such as Target and Wal-Mart are seeing an increase in consumer shopping after displaying the back-to-school merchandise and removing the summer merchandise displays.

U.S retailers claim consumer sales rose in June by an estimated 2.4 percent. Yet, the clothing industry seems to be taking a hard hit with losses reported at an estimated 4.0 percent. Consumer spending is shifting with the economy. Instead of spending hard-earned money on clothing, consumers are frugally shopping and purchasing bare necessities.

Sears Holding Corp. Reports Sharp Quarterly Declines

Sears Holding Corp. is the largest department store in the U.S, and the shocking facts show this mega-retailer has a second-quarter loss of more than 45 percent. Even the discount sister company K-Mart has seen a loss of almost 5.0 percent in the same period. With the back-to-school merchandise quickly approaching, even these once popular department stores are seeing consumers spend less while demanding the same excellent quality.

Where The Consumers Are Going

Clothing retail chain giants such as Gap Inc. and Kohl’s are seeing sharp declines in consumer spending. According to this same report, many of the discount chain stores are seeing large increases in consumer sales. Abercrombie & Fitch reported consumer spending was up by 2 percent, and Zumiez Inc. reported consumer spending was up by over 14 percent.

Consumers are spending, but how the consumer spends is changing. Consumers are choosing to shop smartly being more frugal and careful than ever before. The economy is unstable, and the instability is forcing consumers to plan purchases more carefully.

How To Purchase Safely

Retailers purchasing wholesale women’s clothing will find the back-to-school season is a hotbed of consumer spending. Gearing towards a frugal consumer audience is going to benefit the retailer wanting to make a profit in this unstable economy. Taking chances on new designs and fashion will pay off as along as the purchase is cost effective, smart, and fashionable.

Wholesale women’s clothing will also find discount sales and end-of-the-season sales appealing to the consumer causing an increase in consumer spending. A more frugal consumer audience translates to profitable in-store and/or online store special sales.

Special Occasion Apparel

As the consumer spending is revealing more frugal spending habits there is one advantage many wholesales and/or retailers should keep in mind. While general consumer spending is down, consumer spending is increasing for necessities and staples. Purchasing special occasion apparel is a time the consumer can lavishly spend on a basic necessity no matter the occasion. Of course, wholesales and/or retailers offering a cost effective solution for the special occasion apparel will find a loyal, reliable consumer audience.

Changing With The Times

Purchasing and selling wholesale women’s clothing has waxed and waned with the times; the current apparent trend in consumer spending will soon change. Discount clothing stores and small, local retail clothing stores have an advantage – consumer loyalty. Selling to a more localized consumer market or a niche consumer market is proving more reliable and profitable than the large department retail stores.

Motivating consumer spending is easy with a diverse selection of women’s clothing. Consumers appreciate a “down home” retail storefront where personal touches cannot be replicated in larger department stores. The average consumer expects an affordable, frugal solution to basic necessities. Does your retail storefront offer what the consumer is looking for in terms of price, selection, and customer service?

Keep Your Eyes Open

As the summer season is being placed on discount racks making room for the fall selection and the popular back-to-school styles, wholesale women’s clothing is changing to meet those changes as well. There are many smart purchases to be made in wholesale apparel because of this seasonal switch, and keeping those eyes open will help prepare the retailer for future fashions and seasons.

While the economy may be fluctuating taking with it the consumer spending habits, retailers offering stability will always come out on top. The waxing and waning of current consumer spending habits may be in constant flux, but the retailer who plans accordingly will offer the consumer stability, and in the process, gain a more loyal consumer base.