• - January 17, 2012

Buying Plus Size Wholesale Fashions

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Buying plus size wholesale fashions is a job that’s ever-changing thanks to the

Buying Plus Size Wholesale Fashions

fast-paced world of fashion. Customers want to look and feel fabulous when they’re perusing a website or in a boutique. Plus size fashions have come a long way since the demographic first hit retailers about 20 years ago.

Fashionable plus size jackets – Jackets pull a look together in seconds. It can be a stylish jacket that tops a blouse and slacks for the office or a trendy fitted jacket that works with skinny jeans on the weekend. Jackets are a hot seller because they work year round for many climates. They are also ideal for transition weather, when the temperature calls for some coverage without the bulk of a heavy coat. Plus size jackets are available in trendy utilitarian styles, shrunken blazers and longer lengths for evening.

Stylish plus size cardigans – Cardigans can be layered and worn during every season. Cardigans are a growing market for plus size customers because of their versatility. Cardigans are available in different textures, materials and weights. Drape cardigans are a strong trend for plus size women because they are easy to wear and look great day or night. Cardigans are purchased year round and are ideal for travel.

Versatile plus size dresses – Plus size dresses are versatile and can be worn for many occasions. A plus size customer can go dressy by adding a fitted blazer over a dress along with tights and chic platform boots. To tone the same dress down, a plus size customer can add a denim jacket and wedge sandals. Versatile plus size dresses are great for traveling. Jersey blends suit plus size shapes because they flatter without tugging or pulling in the wrong places. Jersey, Viscose and Modal blends are perfect for plus size figures. Versatile colors for work and play are red, shades of gray, navy and black. Trendy colors for the season are grass green, coral and hot pink.

Plus size wholesale fashions are growing with a variety of styles for women. Plus size customers were once stuck wearing unfashionable pieces that would make any woman cringe, but that’s no longer the case. Now we see stylish, fashion-forward pieces that stand up to the trendy garments found in teen and junior stores. Women crave fashion that is functional and stylish for every day. Whether it’s work wear or weekend garments, offering customers the best trends that are out there is what it’s all about.

Wholesale Plus Size Clothing has Come a Long Way

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No longer are curvy, plus size women relegated to wearing shapeless moos-moos, clothes with elastic waistbands, or out of date styles because wholesale plus size clothing has so many great options to offer these days. The wholesale plus size clothing industry hKaelyn Max Plus Size 2-Piece Patterned Tunic in Teal and Brownas come a long way in recent years. The fashion industry is finally starting to realize that plus size women want to look fashionable and they have money to spend on clothing too!

It used to be that wholesale plus size clothing left full-figured women wanting for more. Plus size women used to be forced to wear whatever they could find that came in their size, The clothes were offered in the wholesale plus size clothing market were often shapeless, ill fitting, and far from trendy or stylish. The type of clothes that were available did nothing to flatter the curvy woman’s figure. In fact, they often made women look bigger and much more shapeless than they actually were. No woman wants to look like a shapeless blob; they want to look their best!

Thankfully all that has changed. Now the fashion industry actually recognizes that the plus size market is profitable and not to be ignored. This means that there is a huge number of wholesale plus size clothing available today that curvy women actually want to wear. Now that plus size women actually have options an choices, fashion is becoming more and more important to them. The full figured woman wants choices and they want to look good. Now wholesale plus size clothing has that to offer. Therefore, it is important to make sure that the need is met, and wholesale plus size fashions that are trendy and stylish are available in your store.

Meeting this market need not only because it is an underserved market. Take advantage of this underserved market by offering curvy women good-looking, trendy, stylish wholesale plus size fashions. If you meet the need, the customers are sure to come. This will increase your share of the market and make you more money in doing so. The improvement is a fashion available to full-figured women means that more and more plus size women are paying attention to what’s in style. So, be sure to pay attention to the trends and what is in style when choosing what wholesale plus size clothing to purchase, because the plus size customers sure will be!

How to Display Your Wholesale Plus Size Clothing to Attract Full Figured Consumers

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Getting customers into your storefront to purchase goods from you is the goal of every retailer. For clothing retailers, the first look that a customer gets of your storefront is often the make or break decider if they will even enter your store. A good window display will do wonders for any storefront by attracting the attention of shoppers to the wonders available within.

With the ever increasing rise of obesity in the world today, Plus size clothing is becoming a larger share of the fashion market. If you are interested in gaining a part of this ever-increasing market, then be aware that placing plus size clothing on junior size mannequins is not a good way to attract a full figured customer.

Using appropriate sized mannequins to display the clothing will give your potential customers a chance to imagine how the clothing will appear on themselves. It also speaks out to them that here is a retailer that is dedicated to the well being of their plus size customers and not just as an afterthought.

Another helpful consideration to keep in mind is that plus size apparel needs plus size accessories to compliment them. As a plus size person myself, one of my biggest complaints in the past has been that when I find clothing that fits me, often one part of it doesn’t fit properly. If I am getting an outfit to wear to a party and the accessories to go with it are made for a smaller person, then they will look tiny on me and I will not be happy.

Carrying large sized accessories like scarves and jewelry will help to cement into the thoughts of your full figured customers as the retailer that understands their needs and wants. They will be sure to tell all their friends about this great retailer they found and that is one of the goals of any retailer.