Purchasing Wholesale Women’s Clothing – The Secret Revealed

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foottrafficAccording to Bloomberg News, major retail clothing chains have seen a sharp decrease in sales for the month of June. Consumers have been purchasing staple goods such as groceries and electronics, but major retail clothing chains such as Macy’s Inc., and J.C. Penney Co. have seen a drastic fall in consumer spending.

Not surprisingly, discount retail chains such as Target and Wal-Mart are seeing an increase in consumer shopping after displaying the back-to-school merchandise and removing the summer merchandise displays.

U.S retailers claim consumer sales rose in June by an estimated 2.4 percent. Yet, the clothing industry seems to be taking a hard hit with losses reported at an estimated 4.0 percent. Consumer spending is shifting with the economy. Instead of spending hard-earned money on clothing, consumers are frugally shopping and purchasing bare necessities.

Sears Holding Corp. Reports Sharp Quarterly Declines

Sears Holding Corp. is the largest department store in the U.S, and the shocking facts show this mega-retailer has a second-quarter loss of more than 45 percent. Even the discount sister company K-Mart has seen a loss of almost 5.0 percent in the same period. With the back-to-school merchandise quickly approaching, even these once popular department stores are seeing consumers spend less while demanding the same excellent quality.

Where The Consumers Are Going

Clothing retail chain giants such as Gap Inc. and Kohl’s are seeing sharp declines in consumer spending. According to this same report, many of the discount chain stores are seeing large increases in consumer sales. Abercrombie & Fitch reported consumer spending was up by 2 percent, and Zumiez Inc. reported consumer spending was up by over 14 percent.

Consumers are spending, but how the consumer spends is changing. Consumers are choosing to shop smartly being more frugal and careful than ever before. The economy is unstable, and the instability is forcing consumers to plan purchases more carefully.

How To Purchase Safely

Retailers purchasing wholesale women’s clothing will find the back-to-school season is a hotbed of consumer spending. Gearing towards a frugal consumer audience is going to benefit the retailer wanting to make a profit in this unstable economy. Taking chances on new designs and fashion will pay off as along as the purchase is cost effective, smart, and fashionable.

Wholesale women’s clothing will also find discount sales and end-of-the-season sales appealing to the consumer causing an increase in consumer spending. A more frugal consumer audience translates to profitable in-store and/or online store special sales.

Special Occasion Apparel

As the consumer spending is revealing more frugal spending habits there is one advantage many wholesales and/or retailers should keep in mind. While general consumer spending is down, consumer spending is increasing for necessities and staples. Purchasing special occasion apparel is a time the consumer can lavishly spend on a basic necessity no matter the occasion. Of course, wholesales and/or retailers offering a cost effective solution for the special occasion apparel will find a loyal, reliable consumer audience.

Changing With The Times

Purchasing and selling wholesale women’s clothing has waxed and waned with the times; the current apparent trend in consumer spending will soon change. Discount clothing stores and small, local retail clothing stores have an advantage – consumer loyalty. Selling to a more localized consumer market or a niche consumer market is proving more reliable and profitable than the large department retail stores.

Motivating consumer spending is easy with a diverse selection of women’s clothing. Consumers appreciate a “down home” retail storefront where personal touches cannot be replicated in larger department stores. The average consumer expects an affordable, frugal solution to basic necessities. Does your retail storefront offer what the consumer is looking for in terms of price, selection, and customer service?

Keep Your Eyes Open

As the summer season is being placed on discount racks making room for the fall selection and the popular back-to-school styles, wholesale women’s clothing is changing to meet those changes as well. There are many smart purchases to be made in wholesale apparel because of this seasonal switch, and keeping those eyes open will help prepare the retailer for future fashions and seasons.

While the economy may be fluctuating taking with it the consumer spending habits, retailers offering stability will always come out on top. The waxing and waning of current consumer spending habits may be in constant flux, but the retailer who plans accordingly will offer the consumer stability, and in the process, gain a more loyal consumer base.

Caring for the Missy Needs

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The apparels industry is expanding day by day. There is a vast market for manufacturers, retailers, designers and wholesalers in the clothing industry and especially in the women’s clothing. There is a tough competition where there is a change in style and fashion trends every season.

With the advancement in styles, trends and technology, there is a development in making the clothes size-comfortable for ladies. As the size from person to person varies, therefore, keeping this in mind, the wholesalers and manufacturers have come up with clothes in various sizes ranging from missy-size to normal and plus-size.

There are different sizes available for different measurements. A girl of 16 years cannot fit into the dress of 30-year old woman and vice-versa. So, proportions matter a lot in making clothes for matter. Size of the clothes are determined and fixed on basis of the bust, waist, and hips measurement. There are commonly two types of sizes worn by women. They are missy size and plus size.

Missy size clothes are for women who are of average height. This is a size which is larger than the junior size. Ahead of this size comes plus-size clothing for over-weight women.

Why boutique owners should market online?

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This world has become a global village. Everything has become available easily with the help of the internet. The internet has made peoples’ lives simple, so much so that you can sit home and shop for just about anything you might want or need.

From grocers to gadgets, online shopping has become a medium for convenient shopping. Since the number of internet users is increasing tremendously, people are using it as a medium to advertise their products. With the help of the internet, people can advertise their products globally. Due to this reason boutique owners should market online.

Having a good location is just as important online as offline. Visibility is the major factor which most brands look for. Once you start with online marketing, you can diversify yourself by selling online.

If you have a boutique and you are planning to expand to online marketing as well as online sales, the internet is the best medium. Not many boutiques are available online, And many boutique owners are ignorant about online marketing. Therefore, you have a good opportunity to reach the right people.

Another major benefit of online marketing is it is less troublesome than various other means of marketing. That means you reach more number of people with comparatively less effort.

What makes online marketing of a boutique more exciting is the fact that it is more cost effective than other marketing tools. Your marketing space is cheaper and at this low cost your product will be visible to customers 24 hours a day.

These days it is very unusual for a brand not to go online if it is planning to increase its sales. Not many boutiques are visible online so why miss the opportunity?

Work smart and not hard. Use your computer and internet, to reach as many people as possible and establish a place for yourself.

Spring Wholesale Stock of Women’s Apparel

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We’re constantly adding spring wholesale stock of women’s apparel to our hot new items!

It’s become increasingly obvioust that retailers love the great selection of Spring wholesale women’s apparel that Open Stock Apparel offers!

Since variety is the spice of life, we’re always updating our inventory with the latest wholesale fashions at the lowest wholesale prices!

Shop now for great deals and discounts on Spring wholesale stock of women’s apparel.  Choose from a variety of sizes, colors, and styles that range from casual wholesale clothing to business wholesale clothing (and everything in between!)

Open Stock Apparel only offers the latest Spring 2009 wholesale women’s apparel that in high demand, like: bohemian chic wholesale clothing, trendy wholesale women’s apparel, wholesale retro clothes, whoelsale career clothing for professional women, and wholesale formal dresses for proms, weddings, and special occasions.

Buy them

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Wholesale women clothing refers to women’s clothes such as garments, accessories and ready-made apparel sold by wholesale stores especially for women. Wholesale stores are different when compared to the retail stores in the neighborhood.
Wholesale stores are called so because they trade in bulk. They primarily supply the clothing to retail stores. Most of the retail stores depend on the wholesale stores for stock. The wholesale stores procure the apparel products directly from the companies and manufacturers and stock them. The wholesale stores selling women’s clothing are less in number when compared to the retail stores.

Going in for wholesale women’s clothing is better when compared to retail stores since they have a wide range of designs and styles. Wholesale stores normally have all designs and color patterns representing various seasons. It is better to purchase wholesale women’s clothing especially when they undertake stock clearance. This exercise is carried out at least twice a year. Wait for such opportunities since apparel products can purchased for amazing prices.

Wholesale women’s clothing is also sold through the Internet. Visit the web sites of any of the wholesale stores and check out their product portfolio. You can place the orders on the Internet and make the payment using a credit card.