Junior fashion is one of the most talked about topics in the clothing industry. All those fashionable ensembles designed for the younger generation, or those young at heart. Fashion designers design and produce junior fashions that are the latest the industry has to offer. Choosing the right junior clothing for your storefront is easy and fun – if you know what to look for.
Junior fashion encompasses a wide variety of clothing pieces, and each piece is designed to be chic, gracefully sassy, and personal to the junior size woman wearing the junior clothing. However, even styles appreciated by the junior size woman will vary according to personal preference and taste.
So how does a retailer know how to cater to those personal preferences and tastes?
Catering to those personal preferences and tastes takes experience and a lot of analyzing of past data. The numbers do not lie, and trusting those numbers will give you a better sense of what to expect in the upcoming seasons.
Fashion trends change. Accessorize those junior fashions and a completely new world in junior clothing opens up for the retailer and the retailer’s consumer base. Building a loyal consumer base is vitally important to any retailer, and offering the hottest and most chic in junior fashions is one way retailers get those desired results.
Form Fitting Junior Clothing
There is perhaps nothing quite as alluring or enjoyed as those form fitting junior fashions. Skintight skirts and pants show off the figure and emphasize the attributes most desired by those wearing junior clothing. While solid prints are always popular, retailers should insure a hefty variety of checkers, polka dots, and other patterns.
Form fitting clothing has always been popular, and offering form fitting junior apparel of various lengths will insure every woman’s taste is considered. Mini-skirts are back in fashion, and junior trends lean towards form fitting, short apparel that is revealing yet concealing at the same time.
Baggy Fitting Junior Apparel
Just as form fitting is hot, hot, hot, baggy fitting junior apparel appeals to a certain consumer base as well. Those baggy junior sweaters are chic this season, and the upcoming season looks promising for baggy junior apparel. The baggy fitting junior apparel is the ultimate in casual attire for the fashionable junior size woman.
Offering a mix and match of baggy fitting junior apparel and form fitting junior apparel will appeal to both sides of the consumer base. Trendy women expect comfort with class, and as a retailer, you must meet the demands of the consumer. Julie Ann offers a cornucopia of designs just right for your versatile storefront.
Colors, Colors, Colors
As for color, black and white is exceedingly trendy this season, and the darker colors with a lighter shade of the same color are stylish as well. Of course, offering a collection of traditional pinks, purples, and greens is always going to be fashionable offering a sparkle of brightness to the storefront.
The color of the junior apparel is an important concept since color can make or break any ensemble. Offering fashion sets is a trendy and easy way to allow your consumer base to get matching color sets with less hassles and work involved. In addition, junior fashion sets will often be compatible with other apparel in the junior women’s wardrobe.
The Right Wholesaler
The number one ally to any retailer is finding the right wholesaler – a wholesaler who cares about your success and your consumer’s needs. Purchasing junior clothing is easy with a wholesaler you know you can trust to bring you and your consumers the best and most up-to-date merchandise by designers who know trendy junior fashions.
How do you know if you have the “right” wholesaler?
Ask yourself this – is the wholesaler earning your business? Julie Ann understands the necessity for providing exceptional customer service, the hottest styles in junior trends, and unsurpassed quality with all merchandise regardless of the price. The right wholesaler will gain your loyalty by helping you gain your consumer’s loyalty.
Displaying Junior Clothing
Of course, the merchandise is one aspect of junior fashions. Another important aspect is how the retailer will display those trendy junior fashions. One word – accessorize, accessorize, accessorize. Accessorizing those trendy junior fashions is one of the secret weapons to retailers. Accessorize with trendy handbags, brilliant jewelry, teasing rhinestones, shoes, headbands, sashes, ponchos, or even try some CDs and/or DVDs!
A retailer makes a strong first impression when displaying those junior fashions. When the consumer enters the store, shop, or boutique, the mannequins and window displays are the first impression. Using mannequins the appropriate size will add additional class and style to the storefront. Mix and match the merchandise for an additional benefit.
Looking for ideas on how to display junior fashions?
Consider scanning popular fashion magazines for ideas on how to setup displays ion your storefront. Consider purchasing a few teen magazines for ideas on how to accessorize those displays. Check the internet for recent additions to the popular junior trends. Ask friends, or even watch people to find what popular items are being used to accessorize favorite ensembles.
Julie Ann and Junior Fashion Trends
Julie Ann offers the latest and most chic in designs, styles, and colors perfect for any storefront and wardrobe. Whether purchasing complete sets or simply purchasing pieces to complete an already existing inventory, Julie Ann has what is needed for you and your consumer’s needs – expertise, professionalism, and good old-fashioned customer service.
