Take a few minutes to think about the last time you tried to purchase something online. Whether it was wholesale plus size apparel or a new book, you probably ended up buying the product from the site that was easiest to navigate, with in-line prices. In fact, many of us are willing to pay a bit more for convenience. It stands to reason that, as you develop your wholesale fashion website, you must create a site that not only includes beautiful examples of women’s clothing and great prices, but one that is easy for your visitors to navigate. One of the best ways to jump-start this navigation is through the use of intelligent landing pages.
Lou Lou Junior Stylish Crop Cardigan
Where You Land Matters
Think about shopping in a old fashioned brick and mortar store for wholesale junior clothing. You open the door with the idea of purchasing several styles of maxi dresses as well as some blouses. Now you have to wander up and down the aisles and racks looking for those items. Wouldn’t it be nice if you could just ‘land’ in front of the items you want? Online shops offer that functionality – if they are designed correctly. Many of us had made the mistake of using our home page as our landing page for everything we are advertising. Isn’t it a better idea to use more specific landing pages so that your traffic does indeed land right in front of the products they are interested in?
Jump Even Further
JFW Maxi Dress in Shades of Royal
You can capitalize on your landing pages even more by simply adding a “related items” feature. Consider this: a provider of wholesale junior apparel utilizes a blog as a part of their marketing campaign, with a particular post on maxi dresses. The blog post contains a link to their maxi landing page. That landing page contains related items like shoes and cardigans. Suddenly instead of the a one-off sale, your visitor is ordering an entire wardrobe.
Taking the time to understand landing pages and how to capitalize on them can really jump start your wholesale fashion website.
