When someone goes online to make a purchase, it is no different from how they shop in the physical world. They go through different stages. The opportunity lies in your savvy purchase of wholesale women’s clothing, branding, and women’s fashion apparel pieces being present in each stage to meet the needs of the retail buyer.
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For example, Mary Doe is looking for knit tops for women. They’ll go through this:
Step One: User thinks “I want to buy a knit top for women.”
Step Two: User thinks “mmm…I’ll ask my friends what online shops are good.”
Step Three: “Wonder what brands are good?”
At each stage, there are opportunities for your brand to grab.
- Initial brand awareness. Getting people to know your brand as a quality retail seller of fashion.
- Brand engagement. Development of a more intimate knowledge about your brand.
- Product discovery. Getting people to find your brand even when they are not looking for it.
- Consideration and options. Making your brand a viable option for them to buy.
- Product selection. Providing them with enough options to accommodate concerns on colors, sizes, etc.
- Sales. Providing them options on how they can pay for their knit sweaters for women or other pieces and how it will be delivered to them.
You can utilize SEO (Search Engine Optimization) to take advantage of these opportunities in your representation of retail deals at wholesale fashion prices.
Start with your site
Your site should be optimized according to currently accepted SEO standards. Working with an expert is often the best option, but there is plenty of DIY information available on the Internet to help you optimize your site for each .
Social Networking Sites are also being used as a search engine
More than 40% of Facebook’s 600 million accounts are active which means they open their page everyday more than once. You need to make your content crawl able for social networking sites so post notes, blogs, photos, and leave comments.
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Make Links Real
You need find a way for your consumers to discover your other products so link and cross sell. Make sure you give your consumers recommended products or link words to other related products.
Remember that there are very few times when a user purchases a product in the initial session. When they first look for ‘knit sweaters for women’, they will most likely to leave your site and come backseveral times before making the purchase. It is important that you fulfill each requirement to get to the purchase. Optimizing your site is the most effective way to do this.
