You have spent hours working with a wholesale fashion distributor to select the perfect pieces to sell in your retail store – shouldn’t you put the same effort into displaying them?
Imagine a consumer shopping without their glasses in a cluttered, messy store. Then imagine another consumer shopping in a beautifully arranged store with careful, seasonally appropriate displays. Every garment has been steamed and hung properly. Which shopper do you think will be more apt to browse and buy an item? Which shopper do you think will exit the store and go somewhere else to buy a similar product? Online shopping relies on the same principle. If your online store is cluttered with out-of-season or out-of-date merchandise and blurry images, shoppers looking for a junior’s dresses, plus size blouses, or other fashion pieces will simply go on to one of your competitors and spend their money there.
To keep your product on the forefront of your potential target shopping audience, you need to include pictures that best depict the
garments. A junior dress needs a description that speaks clearly to the garment and what makes it the dress to buy this season. A plus size blouse should be described with an accurate and upbeat description that offers the online shopping public the best experience. If you are taking your own photographs of the wholesale apparel garment you have chosen to retail, pick backgrounds carefully and display the garments in the best possible light. If you are using stock photography, make sure that it is a clear representation that shows the most accurate colors and details.
Once you have done the work purchasing the garments through a wholesale distributor and to bring traffic to your website, the use of the best possible images will keep your customers shopping and purchasing from the store. Adding an accurate and compelling description to the titles of the garments further adds to the shopping experience. Because online customers can’t feel or visually inspect the actual garment, it is your job to choose the best photograph and copy for their online store visits.
