You wouldn’t purchase wholesale fashion for your retail store that don’t have great design or style. The same principal should apply to your website design for your online store. Online consumers may have sought your website out to find a less-expensive version of a trendy designer garment. By presenting them with a strong website design to bring focus to your fashion options, you will gain repeat business and give your shoppers a pleasant online shopping experience.
Creating a great web design can be similar to designing a great garment like beautiful missy tops or functional juniors knits. You need to first start with the basics and make sure the elements that draw your shopper in are present including effective headlines, your clothing offerings, professional photography, descriptive copy for the garments themselves, and an uncluttered layout. Keeping the stock listings and links updated and working is also crucial in keeping your website design on the forefront of your customers’ minds. Consider checking each of these area’s whenever you receive a new shipment from your wholesale distributor.
If you think of a beautiful brick and mortar boutique store, there may be only one of each size garment with equally beautiful displays and a simple,
uncluttered ambiance. Creating a similar experience on your website may involve including white space around garments like a junior dress to allow the focus to be on the product. While it may be tempting to offer all your current inventory on the website, blank space around the product can be positive and give your online customers that special boutique feel.
Just as a designer starts from the ground up with a basic drawing, fabric swatches and an idea, your website design needs to start with an design plan. You also need to lay out your garment options and place them together on the website by category or color story. By creating a great web design to appeal to your online consumers, you can bring great sales to your business.
