When your customers shed their winter coats for flip-flops and sundresses or pull out heavy sweaters, you have a great opportunity to market your recently purchased seasonal wholesale clothing. From missy jackets for the fall months to plus size dresses with straps instead of long sleeves, your inventory can be your greatest tool in driving traffic.
Your first step is to be ahead of the seasonal trend. Shoppers want to have their new wardrobe in place when the season starts. If you have a jump start on providing the best of the season to your consumers, they will be excited about their purchases and the change in the weather. Work with your wholesale clothing distributor early to build up your collection for the season. Do some site housekeeping as well, and remove slow-selling options, to better allow focus on new seasonal options.
If a shopper comes to your site in June and you are selling wool coats from your wholesale fashion stock, you may have a few takers for
a bargain price. However, shoppers in June are probably looking for cool tops and maxi dresses. To accomplish the best marketing campaign, you need to have the right inventory at the right time. One way to market your seasonal stocks of clothing is to write a blog that speaks to the seasonal change and trends. Highlighting your own seasonal merchandise in the blog will help draw in consumers on the lookout for the latest outfit options.
Another way to create a seasonal marketing campaign is to create a social media campaign on Facebook and Twitter. Start a thread asking your shoppers what their favorite thing about the season is and what new purchases they have made. When they respond with choices, direct them to your website for finishing pieces or similar options. Not only will you drive traffic, you’ll also learn more about your shopper’s preferences.
Take full advantage of each changing season by working closely with your wholesale clothing distributor and developing a seasonal marketing campaign.
