Watching the celebrity trends is a great way to increase your own website’s exposure and sales. A quick look through current fashion magazines, online celebrity news sources, and celebrity television shows can give you a guideline on what wholesale clothing to purchase for sale in your online store. From junior’s tops to missy knits, you can help your consumers and potential target audience choose everyday wearable options based on red carpet styles and runway looks.
Your website’s blog feature can be an excellent way to feature wholesale junior clothing, like a maxi dress, by adding the celebrity connection. If Nicole Ritchie rocks a maxi dress while she is out shopping, you have an open selling point. Find a maxi dress on your site that is similar to her dress and connect the two with a fun newsletter or blog entry. Showcase your maxi dress side-by-side with hers and describe how your shoppers can recreate the look in a more affordable way. Because celebrities are so often filmed in everyday situations, you aren’t limited to comparing only red carpet options. Choose one of your junior’s tops or missy knits choices and go on a hunt to compare your garment to photographs of celebrities at the grocery store or the park.
If you see a red carpet look that reminds you of your recent wholesale special occasion apparel purchase, choose the party dress that echoes the celebrity
version for your retail marketing efforts. Then, you can include a blog entry or social media posting showcasing your more affordable version. Point out key details like similar fabric options, lengths, embellishments, and color combinations. The celebrity version doesn’t have to be exactly the same as your wholesale option but there should be a strong resemblance in details. By watching and writing about celebrity trend comparisons you can add credibility and a current feel to your website that will bring in celebrity-obsessed shoppers to buy your garment options.
