There is some really stiff competition in the retail clothing business – forcing you to consider Internet marketing techniques above and beyond traditional SEO (Search Engine Optimization). Luckily, there are some really effective, and even free, techniques that you can implement to sell everything from cute missy jackets to missy knits and everything in between. Updating your website to include a blog should be your first stop.
Blogging on its own, or via a great website, is a traffic driving force. You can easily create a blog specifically highlighting some of the latest fashion pieces you received from your wholesale clothing distributor. A cleverly written, engaging blog is free advertising and provides a direct portal to your online catalog.
Blogs are most effective when they are written to attract a predefined demographic. Your blog will drive traffic, and the more specific
it is, the more targeted the traffic will be. In other words, your blog will drive people that are searching for “exactly” what you have to offer.
Your blogs will attract people that are looking for the latest fashions or the perfect jacket for a cool night on the town. When you check out your newest inventory of pieces from your wholesale fashion order, pick a couple of the trendiest ones to create content about. Add a couple of photos, that match the content, to your blog and you’re well ahead of the competition.
A great blog will draw an absolute flood of traffic and it’s free advertising for every item you purchase from a wholesale fashion distributor. You’ll also get some great backlinks from the big guys such as Google and Yahoo. There is no telling how much traffic your fashions will draw from the social networking sites with a well received fashion conscious blog.
With lots of great and relevant content, along with photos, you’ll be noticed and indexed all the quicker by the search engines. Once noticed, even more people will follow the links to your site. Effective blogging drives traffic to your product, and more traffic means more profits for you.
