Hemlines that were once on the rise have gone back down again. The hot trendy wholesale women’s fashion choice for summer is the maxi dress. By adding a selection of our wholesale maxi dresses 
to your store stock, you can maximize your sales. Adding our Meetu Magic Colorful Empire Waist Maxi in Blue and Green to your inventory brings the magic appeal of this empire-waisted maxi dress to your summer stock. While a maxi dress stands on its own as a fun fashion choice for summer, you can add to the appeal by creating a vignette of suggested accessories and shoe choices to upsell the maxi dress to your customers. A simple gladiator sandal and chandelier earrings are some simple options that give your shoppers a mental picture of the finished maxi dress look.
Another wise choice is our Magic Plus Size Maxi in Brown, Olive and Beige as the perfect complement for wholesale plus size apparel with an olive color that sets off a summer tan beautifully. You won’t have to cross your fingers that our JFW Stylish Cross Your Heart Maxi in Purple will appeal to your junior clothing shoppers with its poppy purple that stands out in a crowd. Writing copy that brings the wholesale maxi dress alive online or in print is another key way to market this modern version of a sundress. Appealing to your shopper’s lifestyle options like a cruise vacation or walk on the beach in your catalog copy will help them picture our maxi dresses integrated 
into their lives.
Showing the versatility of a maxi dress is another great marketing option. Let your shoppers know that the maxi dress has a wide range of fashion functions from swim cover-up to dance outfit. While the maxi dress has become a summer staple in wholesale fashions, you can extend the life of this item beyond the warmer months with promotional copy that adds a cardigan or wrap for cooler temperatures. As fall approaches, promote your maxi dress stock with ballet flats instead of sandals and offer suggestions on how to wear a t-shirt underneath to expand the functionality of your shopper’s maxi dresses. Marketing the maxi dress as a vital part of your wholesale ladies apparel choices will help you sell not only to warm weather shoppers but also into the fall months as well.
