SEO and Window Dressing

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Taking the Mystery Out Of SEO

Okay – it’s time to let the secret out of the bag…not even professionals know exactly how the major search engines like Google, Yahoo and Bing rank sites.  They have a pretty good idea of what the formula contains but, much like trying to determine exactly what dress a teenage girl will think is a smoking hot must-have, there is a good deal of ‘mystery’ surrounding the formula used by the search engines.  Taking a few minutes to understand just what SEO and what components we know about can help anyone with issues such as marketing wholesale ladies apparel online.

The Mystery That Is SEO

Search engine optimization (SEO) is nothing more than a way to make your Internet site more attractive to search engines.  Think of it as the window dressing of a brick and mortar business – you create innovative displays with the latest fashions trends to attract customers.  With SEO, you integrate a series of steps to attract search engines, most importantly with keywords – specific search terms most commonly sought by Internet users for certain goods or services.  The ‘sale’ in this example is a higher ranking with search engines.  Remember that most Internet users will only look at the first page of a results list, so it critical to get your site listed on page one.

SEO Windows

Building a Better SEO Collection

There is no hard and fast guideline for SEO; instead there are a few techniques that have been proven to be effective.  Much like fashion trends, these techniques periodically change; however, the core thought behind them remains the same.  The best SEO campaigns for wholesale ladies apparel sites will include a strong campaign based on keywords, a social media factor to take advantage of ‘new age’ networking, a blog to capture the attention of both search engines and potential clients and, a solid set of eCommerce tools designed to make the purchasing experience easier for the client.

The SEO Rack

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Back in the ‘dark ages,’ before the Internet, advertising a wholesale clothing business involved an awful lot of print media and networking.  Developing a name for your business was much more difficult that selecting what pieces to carry.  Today, many wholesalers have turned to the Internet and with good reason.  Not only can the Internet give you access to a far larger number of potential clients it can be easier to advertise as well – but only if you know what you are doing.  Learning the ins and outs of online marketing means using news skills with your unique fashion flair.

The nuts and bolts of marketing wholesale clothing online comes down to SEO, or Search Engine Optimization.  Think of SEO like a rack on which you hang examples of your most trendy pieces.  Each SEO piece brings a unique ‘flair’ to your marketing plan – much like your pieces do.  The question is, what do we hang on our SEO rack?

Basics

Every wardrobe is built on a few critical basic pieces – the LBD, dress pant, classic shirt and so on.  Your SEO campaign is as well.

– Keywords:  the terms potential clients use to find you

– Site Maps:  tell search engines what is on your site and how to find it

– Links: links from other sites are an important part of the ranking process

– Content:  fresh content, updated regularly, attracts search engines more easily

Wow

Every wardrobe needs one or two go-to WOW pieces – and your wholesale clothing marketing plan does as well.  Consider including a social media factor, PPC (Pay Per Click) campaign or interactive features for your customers.

By building your marketing campaign with the same intensity you have built your collection you will not only increase the viability of your site you will make it more attractive to your potential clients.

Enjoy Yourself Shopping

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Shopping for outfits is fun, but when those outfits are made up of BeBe clothes, it’s even better.  The style and the colors put together make anyone who buys them happy with their purchase.  Here at blog.julie-ann.com, we’ll help you find the best deals possible on them, and put yourself together perfectly.

Looking good is important to any woman or girl, and playing up the most flattering parts of the body can be done by knowing which ones they are.  Taking the time to practically assess yourself, with an eye that is not overly critical, but truthful, will help you find clothes that will fit you, and make terrific outfits.

Skirty

High school is, of course, the time for dances—and plenty of them.  Shopping for dresses to wear can be a fun thing, but quite often exasperating due to limited choices.  Many stores carry the same prom dress over and over again.   Let us at blog.julie-ann.com lead to different sites with varied options that may fit your tastes.

Finding a flattering dress or dance outfit to wear for a date or anywhere special can lead to happiness and a memorable evening.    It’s not hard to do—but have an idea of what you’d like to wear first, and what’s appropriate.

Regardless of what type of clothing you decide to buy, look to blog.julie-ann.com to help steer you in the right direction.  We can give you great hints about upcoming trends, and how to minimize your own flaws—and maximize your benefits as well.

Viewing the process of filling a wardrobe with stylish clothes as a fun thing to do will change your outlook about yourself—you become happier.  Remember that you can mix and match, change your hair and even add in all sorts of different accessories for a look that is never the same day after day.

Choosing Just the Right Dress

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Little Black Dress

Stylish clothes are not hard to find and it seems like they’re everywhere you turn.  Whether it’s a particular women’s boutique close to you or online, they’re available for you to discover, but you have to find what is just right for you.  Many women find that they like one or two specific places, and stick with them—and then they stop looking around and don’t keep an open mind.   Why not let blog.julie-ann.com help you find keep your imagination and options open?

Sassy Dancing

Keeping an eye on fashion isn’t hard to do.  Pick up the most current magazines from a newsstand or a check-out lane at the grocery store.   Look at people who are similar to your build and coloring.  What are they wearing?  Is there something about their clothes that really strikes you as neat?

Many women like to look good for their partners, and that may mean wearing dresses occasionally, or quite often.  Checking out the what’s going on here at blog.julie-ann.com will lead you to some of the best looking outfits for you to try on and buy.

Whether those are elegant, stylish sexy dresses for a night out dancing, or work-related business suits, finding just the right type to suit your body can be done.  Picking the right color and material is important—not only to suit you, but for the occasion as well.

Discovering outfits for the slimmer woman or girl that fit into missy sizes is inherently easy, it seems.  Quite often though, what is found in retail shops is not of the highest quality, or best taste.  Making use of blog.julie-ann.com to find better items that are more stylish and tasteful is a great idea for any buyer, whether for missy sizes or fuller figures.  Whatever your size or tastes, the creation of your new outfit yourself is the most fun.  Shopping online to buy your items lets you look at the styles available so that you can compare, and decide without going from store to store.  What a breeze!

Fashion Secrets Worth Keeping

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Wishes Junior Ruffled Dress

Wishes Junior Ruffled Dress

Fashion Dresses

Shopping for fashion dresses is something that many self-conscious women dread, so for these women, it helps to know what kinds of dresses complement the different body types. Keeping this in mind, retailers who purchase stock from wholesalers will probably want to buy a large variety of styles unless if they specialize in clothing for a specific body type, such as plus size or petites.

Eliminating problem spots

Many women have a specific “problem spot” that they feel is the least flattering part of their figure. Whether this is the waist, hips, or legs, these spots can be played down. For example, a thick waist can be hidden under an empire waist dress, and someone who feels self-conscious about her legs can cover up with a maxi dress.

Another common problem is height. Usually, short women want to look taller and vice versa, and dresses can go a long way in helping a woman create the illusion of a desired height. For example, a petite woman can look taller by buying form-fitting dresses in darker colors. This provides not only a slimming effect but an elongating effect as well. Dressing in any one color will enhance height, so tall women who don’t want to play up that feature might lean toward dresses with a variety of color.

A problem that often plagues both tall and petite women alike is an undefined waistline. For women who don’t want to draw attention to the waist, a good way to deflect attention from there is to play up a more favorable feature. For example, a slender neck can be complemented by a necklace, or long legs can be shown off in a dress that stops a few inches above the knees.

Mint Green Floral Print Maxi Dress in Pink

Mint Green Floral Print Maxi Dress in Pink

Basic Fashion Dress Types

The A-line dress is a classic style that will last in someone’s wardrobe for years to come. It is form-fitting at the top and flares out gradually going downward, so it is a good choice for defining the waistline and hiding wider hips.

Like the A-line dress, the maxi dress is tighter at the top and loose flowing at the bottom, but the difference is that it runs all the way down to the ankles. It is an informal style, so it can be worn many times instead of sitting in a closet until the next special occasion. It is feminine, flattering, and for those who feel self-conscious about their bodies, it provides great coverage.

The empire waist is also a good choice for women who want to hide a wider waistline. On this style, the waistline is set anywhere between the bust and the natural waistline. Because of this, it also helps in accentuating the bust.

The sheath dress fits tightly throughout the body, which makes it popular among women with slender figures. For women who want to accentuate curves, though, a good way to do so in a sheath dress is to play it up with accents like ruching or bold prints.

The above styles are just a few examples of the many different kinds of fashion dresses on the market. Height, weight, and overall shape need to be taken into consideration, as each cut of dress has a different effect. Many women who feel self-conscious have a difficult time determining what their strong spots are, so the key to choosing fashion dresses is knowing which ones will play up a woman’s best features. OpenStock Apparel is a wholesaler that carries fashion dresses to flatter figures of all types, from petites to plus sizes.