The Zen of Wholesale Fashion

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wholesale womens tops, tops wholesale womens, womens tops wholesaleYour potential shoppers are bombarded by fashion ‘ninjas’ on television and in print that try to convince them to buy at their store or from their website. You can harness this power with the fashions you choose from wholesale ladies apparel outlets to bring in new customers. You can keep them coming back to shop at your virtual or bricks-and-mortar store by studying current trends and focusing your marketing efforts on the specific items you are stocking.

You can take fashion forward steps to compete against those dreaded fashion avengers. The first step is to know your competition, their plan of attack, and choice of weapon. Do your competitors advertise online or in print? Do they run a special sale at the start of each season? Study the season and the market so that you are able to compete with the latest trends and work with your wholesale fashion provider to ensure you will always have the stock you need.

Your next step is to be one step ahead of the competition and those trends. Don’t be caught unawares by a fashion ambush or tactical error that results in an overstock of yellow jelly purses. Keep your eye on more than just what the stars are wearing.. Instead focus your efforts on runway styles, fashion magazine trends and watch for up and coming fashion stand-outs.

Finally, back up your promise with merchandise. Work closely with your wholesale fashion provider to ensure you have enough stock to satisfy the needs of your potential consumer. After all, even the most professional and driven advertising plan won’t do you any good if you don’t have the pieces sell, your customers will go to your competitor.

If you do these things, you will earn a belt in ninja clothing sales in no time. Of course it will be a genuine leather belt with rhinestone detailing from page six of your own catalog because a true wholesale clothing ninja has to advertise their achievements in fashion styling as well.

Landing Pages: Wholesale Fashion Conversions

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Take a few minutes to think about the last time you tried to purchase something online.  Whether it was wholesale plus size apparel or a new book, you probably ended up buying the product from the site that was easiest to navigate, with in-line prices.  In fact, many of us are willing to pay a bit more for convenience.  It stands to reason that, as you develop your wholesale fashion website, you must create a site that not only includes beautiful examples of women’s clothing and great prices, but one that is easy for your visitors to navigate.  One of the best ways to jump-start this navigation is through the use of intelligent landing pages.

Lou Lou Junior Stylish Crop Cardigan

Where You Land Matters

wholesale womens tops, tops wholesale womens, womens wholesale topsThink about shopping in a old fashioned brick and mortar store for wholesale junior clothing. You open the door with the idea of purchasing several styles of maxi dresses as well as some blouses.  Now you have to wander up and down the aisles and racks looking for those items. Wouldn’t it be nice if you could just ‘land’ in front of the items you want?  Online shops offer that functionality – if they are designed correctly.  Many of us had made the mistake of using our home page as our landing page for everything we are advertising.  Isn’t it a better idea to use more specific landing pages so that your traffic does indeed land right in front of the products they are interested in?

Jump Even Further

JFW Maxi Dress in Shades of Royal

You can capitalize on your landing pages even more by simply adding a “related items” feature.  Consider this:  a provider of wholesale junior apparel utilizes a blog as a part of their marketing campaign, with a particular post on maxi dresses. The blog post contains a link to their maxi landing page.  That landing page contains related items like shoes and cardigans.  Suddenly instead of the a one-off sale, your visitor is ordering an entire wardrobe.

Taking the time to understand landing pages and how to capitalize on them can really jump start your wholesale fashion website.

Wholesale Fashion SEO: Retails Sales Tips

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junior wholesale fashion, fashion junior wholesale, wholesale junior fashionAs a wholesale clothing buyer, you know that making truly good fashion choices takes time. Like aging a fine bottle of wine, putting together all the pieces, from hair and makeup to shoes and jewelry, a chic look takes time. Now, think about your website and your SEO (Search Engine Optimization) efforts. No matter how effective your SEO processes are, they take time to come to fruition. Recognizing this and understanding a few basic SEO concepts can help you weather the wait more patiently.

Choosing a Hat

Did you know that SEO experts choose a hat? They do – and you have to, too. When you set out to market your wholesale ladies apparel website, one of the first decisions you have to make is whether you are willing to put the time into creating a marketing program based on ethical SEO practices. The thing is, you can get really fast results from your SEO program if you don the black hat. Black hat SEO practices offer faster results through techniques such as hidden keywords, link buying and erroneous landing pages; unfortunately, these results will eventually be wiped out when the search engines discover these unethical methods – your site could even get banned. “White hat,” or ethical SEO techniques take more time to show results, but they will be effective over the long haul.

You Can Wear White Year Round

Unlike traditional fashion standards which used to ban wearing the color white during fall and winter, white hat SEO is a practice that you can engage in every day to improve your search engine rankings. Let’s consider a real world example: marketing wholesale plus sizes. If you prepare a list of effective keywords such as plus size blouses and plus size dresses and use them according to industry standards in your blogs and website content, you will attract the attention of search engine spiders and will be indexed and ranked for those search terms. “Hiding” these keywords or salting your content with nothing but a string of keywords is a sure way to get banned.

Just remember: slow and steady will get you where you want to be – don’t fall into the trap of using unethical techniques for more immediate results.

Wholesale Fashion: Retail SEO Tips

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wholesale ladies apparel, wholesale apparel ladies, ladies apparel wholesaleSizing up your targeted demographic is a breeze in real life – a quick glance at the woman walking in your door is often enough for you to select the perfect size in the latest of trendy women’s dresses. As an online provider of today’s wholesale ladies apparel (and retail), the Internet has afforded you many new and exciting opportunities – it’s also made targeting specific groups a lot more difficult. Understanding the important role keywords play in targeting a pre-qualified demographic can help take your online store from not to hot!

Keywords are nothing more than those words that Internet users plug into a search engine in order to find you.  The question is, how do you determine just what are the most effective keywords for your demographic?  While there is quite a bit of psychology involved in targeted specific groups – as an online business owner the key is actually a pretty simple tool – a keyword analyzer.

This tool will allow you to determine how popular your keywords are by telling you how many people used that particular word or phrase in the past month.  It will also provide you with similar phrases.  That sounds complicated, but it really just helps develop a solid list of words to utilize in your online marketing campaign.  For example, you know that there is always a need for women’s dresses, a keyword analyzer will suggest you use not only that term but also buy dresses online, online dresses for women and current women’s dresses, and phrases such as “wholesale ladies apparel” as used in this entry.  (We’ve outfitted this entire WordPress entry with tags, links, targeted keyword content and keyword-optimized photo captions.)

Women's Fashion - Wholesale Prices

Using keywords is one of the best ways to target pre-qualified traffic – after all, if you are effectively using all of the search terms that potential buyers for wholesale ladies apparel are likely to use, you are far more likely to see an increase in traffic to your website.

Wholesale Fashion Deals: Knits All Year Round

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With spring fast approaching, some people think it’s not the time to shop for knits. That being said, there are many reasons why you should consider looking into your knit options in the warmer months, not the least of which is their cheaper cost. The months leading up to, or just before winter is actually the best time to shop for knits, as you can get some great deals on quite a few items.

Some particularly attractive knit designs follow a holiday motif, with reindeer and snowflakes being some of the more common features. While such designs may seem out of place during the warmer months, many people simply find such knit designs hard to resist!

One of the most popular knit accessories is a scarf. These items provide the wearer with an extra layer of warmth, and they are typically worn around the neck. The standard way to tie it is by the overhand method, which leaves long tails that can be a visually appealing addition to your ensemble. Depending on your preferences, you may opt to wear your knit scarf on top of your coat or underneath it. This has the effect of making your look flashier or subtler, depending on your preferences.

Some people also opt to wear knit scarves around the waist as a belt. This approach is better suited to narrow scarves that have sufficient length. One thing that you do have to look out for when wearing scarves this way is the length of the tails. While a bit of fringe can be quite striking, tails that are too long may be visually distracting.

These are only a few of the ways by which you can incorporate knits into your wardrobe. Amazingly versatile fashion accessories, knit scarves can be worn no matter what your fashion sense is.