Writing Effective Blogs to Market Wholesale Apparel In Your Retail Store

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Consumers are bombarded by media information about fashion online, in print, and on television. As you begin to market your wholesale clothing purchases for your online retail store, you need to offer compelling copy about each item to draw in shoppers. Beyond individual item copy, you can enhance the shopping experience by adding a fashion related blog to your retail site. By adding blog posts, you can focus on specific items of wholesale ladies apparel for sale in your retail store by offering information about new fashion trends or celebrity fashions.

Writing a blog that draws in readers can be as simple as focusing on a specific type of clothing. For example, you may want to write a catchy piece on juniors dresses if you have a large order of wholesale special occasion apparel coming in. Writing a blog that focuses on different styles of junior clothing with matching accessories and shoes can be tied to current celebrity fashions.

Make your blog entries engaging by highlighting the features of your clothing and wardrobe additions that would make them a full outfit. Weekly or monthly blog entries can ensure that your content remains current and keeps the interest of your readers. Linking your blog to Facebook can also net you subscribers to a content newsletter to deliver your blog entries and create Facebook posts.

Within the blog, SEO content writing is also key. Determine which key words or phrases are the search words that your target audience are searching for. Include those words or phrases at a 1-2% density per one hundred words to elevate your placement in search engines.

By taking the simple step of creating a blog with SEO content you can help new consumers find your website. This will, in turn, create a larger shopping public. Once the shoppers find your site, you can keep them shopping by writing interesting content that fits with their lifestyles and retail spending.

Clothing Sales Skyrocket With Marketing and Wholesale Vendors

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Everyone wears clothes so it’s no wonder that the wholesale clothing market is so huge. As a matter of fact, it may be one of the biggest of all wholesale markets across the board. It is a highly divisional market that can be cut up into several categories such as gender, size and age categories.

The junior clothing market is undoubtedly one of the most profitable because juniors not only tend to outgrow their clothing, their personal style is still developing. Working with a junior wholesale provider can help you build a collection that will please even the most picky of junior shoppers. Building a base wholesale juniors collection of tops and dresses will quickly impact your conversion rate.

Never forget your women’s market. They love to shop and have a highly developed sense of style. Focusing your efforts on creating a marketing campaign designed to attract women makes sense, and by working with a wholesale provider of women’s fashions, you can increase your profit margin. Your collection should focus on seasonal pieces as well as special occasion dresses, women’s and casual dresses. A well rounded collection will appeal to a larger base clientele.

Remember that the wholesale fashion industry is expanding at a phenomenal rate – giving you access to more choices for your clients. You can get in on this business boom by either creating an online marketing campaign or for your business, or moving your physical store into online marketing and sales.

One of the biggest advantages to online marketing of your wholesale clothing business is that it has the potential to bring you several million potential customers. Building the best collection by working with reputable wholesale fashion providers and developing a solid marketing plan can help you take your business to the next level.

How To Shop Smart for Women's Clothing

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How many clothing items are hanging in your closet or languishing in a dresser drawer that you hate?  What percentage of your clothes are things that you pass by in favor of ANYTHING else and haven’t even considered wearing in more than a year?  If you’re like most people, you have an unseemly number of clothing items that should probably have been a) never bought in the first place; b) donated to a thrift store a long time ago; or c) set on fire.  Get rid of what doesn’t fit, what’s torn or dirty, what just never looked right on you.  Clean the slates before you get started on restocking your clothing bank.

MAKE LISTS!  Take an inventory of what you have and what you need more of.  Include shoes, jewelry, coats, sweaters…everything.New Kaelyn Max at Openstock ApparelNew Kaelyn Max at Openstock Apparel

The smart thing to do, the frugal and self-respecting thing to do is learn how to shop smart for women’s clothing in the first place.

Start off by knowing what size you ACTUALLY ARE.  Find a measurement chart online and take your measurements to learn your standardized sizes.  You’ll need to take your measurements for bra size, shoe size, waist, hips, inseam length and even head size (if you’re going to buy hats).  Even know what size you really need for rings.  Next, find out what type of body you have.  Are you long-waisted?  Do you have a great chest?  Is your waist thick?  Do you have chunky thighs or a less-than-stellar butt?  You’ll need to know what you want to accentuate or de-emphasize before you head for the stores.

There are several things you’ll really need to nail down before shopping including WHICH of the clothes you love and why.  Is your look consistently casual?  Are you more of a button-down type?  Are you trying to bust out of a rut?  Then look through magazines and find what you’d love to try.  Consider whether you’re really happy with a color you consistently go to, or if you’d like to try something different.  Make sure your current color or one you’re considering is even flattering by holding it up to your face and looking in a mirror.  Do you look washed out, or tired in that color?  Do you have enough clothes for different occasions?  For instance, can you go to the beach and to a church outing on the same weekend?

New Kaelyn Max in 4 colors

New Kaelyn Max in 4 colors

The most important step to learning to shop smart for women’s clothing is to go to stores and try on every clothing item you’re considering.  Consider bringing along someone whose opinion you value, or learn to be realistic and critical on your own.  Is the item flattering, both in fit and color?  Is it comfortable?  Is it affordable? Will you be able to find shoes to go with it?  Do you already have seven of the same item sitting at home?  Can you afford your look, or do you need to learn how to be a little more sensible?


Always a bridesmaid – Stocking the perfect bridal dresses

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For those of you carrying bridal fashions, be on the lookout for the very best stock in bridesmaids gowns as the wedding season approaches! “The brides are saying I want them to wear it again,” said Monta Vaden, a certified wedding specialist at Wedding Wonderland in West Knoxville. “Some of them look like party dresses.” One reason dresses translate to other occasions is length. “The trend is tea-length to cocktail, which is about right at the knee,” Vaden said. “This makes them kind of flirty but sophisticated.”

The higher hemline plays to a certain bridal demographic. “The average bride that comes in here is 19 to 24,” Vaden said. “Her bridesmaids are going to want something young and sexy, so they are going for the shorter dresses.”

Silhouettes for the little numbers range from classic A-lines to empire-waist goddess designs. Some have a simple natural waist with an easy skirt. Also, the bubble skirt is blowing up.

Fabrics also make them easy sells. There is polished cotton, which has a soft casualness and creates a dress that works for more relaxed or outdoor weddings. Chiffon adds elegant movement to the pieces. Of course, silk is popular, as is taffeta. Some makers have opted for polyester-silk blends, which has a super-lightweight hand. The Alfred Angelo label has done a knit-jersey line of bridesmaid dresses. “The fabric drapes beautifully and flatters every body type,” says Alfred Angelo designer Michael Shettel. “The combination of a unique fabric and trendy styling means these dresses can be worn again. Whether to a summer cocktail party, fancy dinner out or next year’s holiday parties.” Vaden said some brides are snapping up the dresses for rehearsal dinners. Also, she has sold some of the dresses to high schoolers during the prom season, where shorter looks took center stage.

At A Joyous Occasion, Frye has seen interest in them from mothers of the bride. “I encourage younger mothers to look at bridesmaids dresses,” she said. “A lot of the things for them are so matronly.” Although short is in vogue now, that doesn’t mean there isn’t a place for long dresses. “Some girls get nervous about the hem not falling at the same place (on their bridesmaids) with the shorter dresses,” Frye said. “I say eliminate the stress and go long.”

In necklines, strapless reigns supreme, with emphasis on the sweetheart. Halters are an option, too.

Details make the dresses pop. Waist interests are key, from skinny belts to bold obi-style sashes. Ruching (vertical and horizontal) at the bodice works, as does pleating. Some even have pockets.

As far as color, citrus brights are hot right now. On the other end are neutrals: black, brown, and taupe. Metallics are popular, as well. And it seems white bridesmaids dresses are no longer a no-no.

“The rules are out the window,” Frye said. “It’s all about personal style and about what the bride envisions.”