Often, retailers will hear questions such as, “My son is getting married next week, but I do not want to wear a formal dress. Is there an option for me?” and, “My best friend is having a baby shower. What type of woman’s clothing would be best?” Wholesale special occasion apparel may include highly attractive new fashions such as the popular carwash pants, shown to the right.
Wholesale special occasion apparel is a main category with many sub-categories contained within the main category. Literally, almost any woman’s clothing can be considered special occasion apparel depending on the attitude carried when the woman wears the apparel.
When retailers purchase wholesale special occasion apparel for the consumer base, retailers generally look for something which adds a bit of class, style, and sophistication to the woman wearing the woman’s clothing. Clothing is, after all, just a method for highlighting a woman’s natural beauty.
What makes any woman’s clothing special is how the woman looks, feels, and carries herself while dressed in the clothing. How is she going to accessorize the special new ensemble? How will she wear her hair? What type of shoes will she be wearing? All of these questions need to be asked by the retailer purchasing wholesale special occasion apparel.
The mother of the groom would probably not want to wear a pair of denim jeans with a t-shirt advertising a local brewery, but if the wedding is actually themed, perhaps this too could be considered special occasion apparel. The special occasion will dictate what is considered appropriate women’s apparel.
Generally speaking, retailers will purchase wholesale special occasion apparel with a formalized, solid look and feel no matter what the design, style, or color of the women’s apparel actually is. The woman looking to purchase special occasion apparel will have definite preferences, and the retailer will have a higher profit margin by offering a wide selection of possible choices.
The most important concept for any retailer considering to purchase wholesale special occasion apparel is a combination of styles, designs, and colors with the knowledge of the targeted consumer bases preferences.
Knowing the woman is as important as knowing the clothing.
