The new plus size fashion trend says ‘Stylish, yes, Crazy, no’. Retailers that chose to go with designers that weren’t specifically geared for plus size designs or their designs were too far out there had negative results in a year when growth in plus size sales should have been at an all time high. In tune retailers are choosing to stock their inventory with wholesale plus size dresses from providers that offer proven plus size designers such as Julie Ann.
When stocking up on wholesale plus size dresses for your store remember to keep all of your plus size clients in mind. If you go too young and sexy you will alienate your core plus size clients. It seems that the super sexy, trendy plus size clothing will sell very well at first and then you are left with unsatisfied more mature shoppers wondering what happened to the classic styles you used to offer. After all , the customer that you should be keeping upper most in your mind while purchasing wholesale plus size dresses is the client that is loyal and spending the most time and money in your business.
The safest route to follow when stocking your inventory with wholesale plus size dresses is to not go too trendy and to stick to the well made, fashionable classics. As well, offer a good variety of plus size apparel from active wear to formal wear and don’t forget the plus size accessories as this will keep the ‘core’ of your plus size business happy which means good numbers for you.
