Landing Pages: Wholesale Fashion Conversions

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Take a few minutes to think about the last time you tried to purchase something online.  Whether it was wholesale plus size apparel or a new book, you probably ended up buying the product from the site that was easiest to navigate, with in-line prices.  In fact, many of us are willing to pay a bit more for convenience.  It stands to reason that, as you develop your wholesale fashion website, you must create a site that not only includes beautiful examples of women’s clothing and great prices, but one that is easy for your visitors to navigate.  One of the best ways to jump-start this navigation is through the use of intelligent landing pages.

Lou Lou Junior Stylish Crop Cardigan

Where You Land Matters

wholesale womens tops, tops wholesale womens, womens wholesale topsThink about shopping in a old fashioned brick and mortar store for wholesale junior clothing. You open the door with the idea of purchasing several styles of maxi dresses as well as some blouses.  Now you have to wander up and down the aisles and racks looking for those items. Wouldn’t it be nice if you could just ‘land’ in front of the items you want?  Online shops offer that functionality – if they are designed correctly.  Many of us had made the mistake of using our home page as our landing page for everything we are advertising.  Isn’t it a better idea to use more specific landing pages so that your traffic does indeed land right in front of the products they are interested in?

Jump Even Further

JFW Maxi Dress in Shades of Royal

You can capitalize on your landing pages even more by simply adding a “related items” feature.  Consider this:  a provider of wholesale junior apparel utilizes a blog as a part of their marketing campaign, with a particular post on maxi dresses. The blog post contains a link to their maxi landing page.  That landing page contains related items like shoes and cardigans.  Suddenly instead of the a one-off sale, your visitor is ordering an entire wardrobe.

Taking the time to understand landing pages and how to capitalize on them can really jump start your wholesale fashion website.

Wholesale Fashion SEO: Retails Sales Tips

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junior wholesale fashion, fashion junior wholesale, wholesale junior fashionAs a wholesale clothing buyer, you know that making truly good fashion choices takes time. Like aging a fine bottle of wine, putting together all the pieces, from hair and makeup to shoes and jewelry, a chic look takes time. Now, think about your website and your SEO (Search Engine Optimization) efforts. No matter how effective your SEO processes are, they take time to come to fruition. Recognizing this and understanding a few basic SEO concepts can help you weather the wait more patiently.

Choosing a Hat

Did you know that SEO experts choose a hat? They do – and you have to, too. When you set out to market your wholesale ladies apparel website, one of the first decisions you have to make is whether you are willing to put the time into creating a marketing program based on ethical SEO practices. The thing is, you can get really fast results from your SEO program if you don the black hat. Black hat SEO practices offer faster results through techniques such as hidden keywords, link buying and erroneous landing pages; unfortunately, these results will eventually be wiped out when the search engines discover these unethical methods – your site could even get banned. “White hat,” or ethical SEO techniques take more time to show results, but they will be effective over the long haul.

You Can Wear White Year Round

Unlike traditional fashion standards which used to ban wearing the color white during fall and winter, white hat SEO is a practice that you can engage in every day to improve your search engine rankings. Let’s consider a real world example: marketing wholesale plus sizes. If you prepare a list of effective keywords such as plus size blouses and plus size dresses and use them according to industry standards in your blogs and website content, you will attract the attention of search engine spiders and will be indexed and ranked for those search terms. “Hiding” these keywords or salting your content with nothing but a string of keywords is a sure way to get banned.

Just remember: slow and steady will get you where you want to be – don’t fall into the trap of using unethical techniques for more immediate results.

Wholesale Fashion: Social Media for Retail

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junior wholesale apparel, wholesale apparel junior, apparel junior wholesaleLet’s face it, when it comes to fashion, you know what hot and what’s not. You have a built in fashion radar that tells you what wholesale junior dresses or wholesale women’s tops are going to fly off your shelves. Unfortunately, figuring out how to use social media to market your site probably isn’t one of your strengths. The truth is implementing a social media campaign is almost as fashionable as the clothing you sell, so understanding the basics is a must.

JFW Double V-Neck Maxi in Black and Fuchsia

As a person with a pulse, you know how hot social media is – FaceBook alone currently has over 500 million registered users, so you’ve got to figure out how to tap into that market. A wholesale company like openstockapparel.com can utilize social media to advertise their junior dresses, or any other category, effectively

Start off by picking one social media site to focus on. While it’s more effective to utilize several, starting off with one can help you get your feet wet. FaceBook is a great place to start because it is so big and user friendly. In addition to your own personal page, go ahead and start a page for your wholesale business as a first step, but to be truly effective, you must also take advantage of paid advertising and incorporate the ‘Like” button directly on your website.

Social Media for Wholesale

Paid advertising through social media is a great option because it works on a PPC (Pay Per Click) basis and utilizes the platforms extensive demographic information. This makes it simple to target users who are pre-qualified to purchase whatever items you are selling, for example, wholesale junior dresses. FaceBook makes this exceptionally easy with a simple user interface that guides you through the process.

Whatever social media site your decide to start with, remember that social media is just the ‘new’ networking. Instead of attending stuffy association or business meetings, you can network your site directly online – earning you increased profits without a huge investment.

Wholesale Fashion: Retail SEO Tips

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wholesale ladies apparel, wholesale apparel ladies, ladies apparel wholesaleSizing up your targeted demographic is a breeze in real life – a quick glance at the woman walking in your door is often enough for you to select the perfect size in the latest of trendy women’s dresses. As an online provider of today’s wholesale ladies apparel (and retail), the Internet has afforded you many new and exciting opportunities – it’s also made targeting specific groups a lot more difficult. Understanding the important role keywords play in targeting a pre-qualified demographic can help take your online store from not to hot!

Keywords are nothing more than those words that Internet users plug into a search engine in order to find you.  The question is, how do you determine just what are the most effective keywords for your demographic?  While there is quite a bit of psychology involved in targeted specific groups – as an online business owner the key is actually a pretty simple tool – a keyword analyzer.

This tool will allow you to determine how popular your keywords are by telling you how many people used that particular word or phrase in the past month.  It will also provide you with similar phrases.  That sounds complicated, but it really just helps develop a solid list of words to utilize in your online marketing campaign.  For example, you know that there is always a need for women’s dresses, a keyword analyzer will suggest you use not only that term but also buy dresses online, online dresses for women and current women’s dresses, and phrases such as “wholesale ladies apparel” as used in this entry.  (We’ve outfitted this entire WordPress entry with tags, links, targeted keyword content and keyword-optimized photo captions.)

Women's Fashion - Wholesale Prices

Using keywords is one of the best ways to target pre-qualified traffic – after all, if you are effectively using all of the search terms that potential buyers for wholesale ladies apparel are likely to use, you are far more likely to see an increase in traffic to your website.

Maximum Wholesale: The Fashion Maxi

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Fun, Funky and Flirtatious

The long and flowing maxi dress has been one of the hottest spring items for the last few years and 2011 is no different.  These gorgeous dresses are fun and flirty, romantic and ravishing – even better their cut is very forgiving – making them the ideal dress for women of all different shapes and sizes.  Still,  fashion dictates constant changes and designers have met this latest challenge by creating dresses with several different  necklines and boldly beautiful patterns.

It’s All About The Neck

While the myriad of marvelous maxi dresses all utilize the same design concepts for the overall look and feel, one area that designers have learned to exploit for maximum impact is the neckline.  Look for wholesale clothing that features sizzling hot dresses that have halters, spaghetti straps or bolder wide straps to create a line of dresses that will be more than fashionable – they’ll offer fresh looks and subtle differences, making each dress unique.

Meetu Magic Maxi

Brash and Breathtaking

This year, it’s all about bold colors and bewitching patterns.  Bright hues of blushing pink, vibrant orange and an entire palette of blues are elegantly combined to created mesmerizing patterns.  From the simple polk-a-dot to the more eclectic feel of surrealism, today’s maxi dresses are anything but boring.  Building a collection of dresses utilizing several patterns and color palettes is not only in keeping with current trends – its vogue, and shoppers for wholesale clothing can find them here, now.

This staple dress has been reincarnated this year, giving fashion lovers everywhere the ability to create a whole wardrobe based on these romantic and flirty gowns.  Color, pattern, neck line and pure comfort form the basis of these funky pieces. Wholesale clothing buyers can help their retail customers put a little bit of casual high fashion into any wardrobe with one of these simply stunning and definitely sizzling dresses. This summer staying current means dressing