Writing Effective Blogs to Market Wholesale Apparel In Your Retail Store

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Consumers are bombarded by media information about fashion online, in print, and on television. As you begin to market your wholesale clothing purchases for your online retail store, you need to offer compelling copy about each item to draw in shoppers. Beyond individual item copy, you can enhance the shopping experience by adding a fashion related blog to your retail site. By adding blog posts, you can focus on specific items of wholesale ladies apparel for sale in your retail store by offering information about new fashion trends or celebrity fashions.

Writing a blog that draws in readers can be as simple as focusing on a specific type of clothing. For example, you may want to write a catchy piece on juniors dresses if you have a large order of wholesale special occasion apparel coming in. Writing a blog that focuses on different styles of junior clothing with matching accessories and shoes can be tied to current celebrity fashions.

Make your blog entries engaging by highlighting the features of your clothing and wardrobe additions that would make them a full outfit. Weekly or monthly blog entries can ensure that your content remains current and keeps the interest of your readers. Linking your blog to Facebook can also net you subscribers to a content newsletter to deliver your blog entries and create Facebook posts.

Within the blog, SEO content writing is also key. Determine which key words or phrases are the search words that your target audience are searching for. Include those words or phrases at a 1-2% density per one hundred words to elevate your placement in search engines.

By taking the simple step of creating a blog with SEO content you can help new consumers find your website. This will, in turn, create a larger shopping public. Once the shoppers find your site, you can keep them shopping by writing interesting content that fits with their lifestyles and retail spending.

Taking Wholesale Women's Fashion To the Internet

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Did you know that today 90% of all buying decisions begin online? If you don’t have a visible online presence for your wholesale ladies apparel, only 10% of consumers will be aware of you. Before the Internet and social media really took off in the 21st century, if you wanted to look for ‘women top’s’ or a ‘knit dress’, you would have to  walk through stores – a very time-consuming process. Today, if we want something, we simply Google it. Fashion is one of the areas that benefited from the Internet in general and social media in particular.

Lou Lou Junior Cap Sleeve Tunic

Faster feedback

Instead of physically asking friends and family for information about a particular store or fashion piece, today’s savvy consumers utilize their social media ‘friends’ to get recommendations about a store or a particular knit blouse they like. Buyers can also use the Internet to read comments of buyers who have made purchases at a particular online store. They can even read reviews of specific items, so once you have received a new order of fashionable wholesale clothing, you must hit the social media streets to increase your visibility.

Rise of eclectic fashion

Kaelyn Max Missy Modern Faux Layered Long Sleeve Blouse

In the closing decade of  the last millennium, fashion was sleek, chic, refined and clean. Another Internet forum, blogging, gave eclectic fashion a cool new voice. Suddenly putting a million colors in one ensemble is no longer “weird,” it’s eclectic. Huge hats are high-class fashion, not just a blast from the past. The Internet and blogging paved the way for new kinds of style and breathed new life into old ones. Consider creating several blog entries about each new wholesale ladies apparel order you receive to generate traffic and increase sales.

Wholesale women’s fashion has certainly found a friend on the Internet. Online clothing outlets gained popularity in the past ten years. Today, many of today’s ‘fashionistas’ are turning to the Internet for all of their fashion needs. Developing an online presence for your clothing store just makes sense.

Building a Better Wholesale Women's Fashion Site With eCommerce Tools

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As the owner of  an online or brick and mortar clothing business, you likely rely on wholesale women’s fashion to stock your store.  You know how important it is to provide your clients with the latest wholesale news and the hottest fashions.  You may not realize how important it is to create a site that is simple and intuitive for your customers.  Implement eCommerce tools such as advanced search functionality and interactive shopping carts will make it easier for your clients to find the latest in women’s, junior’s and plus size fashion and leaving your time to manage your business and search your wholesale fashion providers for the latest styles and trends.

Advanced Search Functionality

If your visitors can’t find what they are looking for, they are not going to stick around long enough to buy anything.  For this reason, many online women’s clothing outlets are turning to eCommerce tools that enhance their websites search functions.  Take a real world example – maxi dresses. You’ve purchased a line of maxi dresses from your wholesale junior fashion provider. The key is helping your  client find the specific color palette or size range they need.  Adding search functionality that allows the client to narrow down their results by color or size will help them find exactly what they are looking for.

Interactive shopping carts that make it easy to change order parameters or suggest related items is another effective way to use eCommerce tools to make it easier for your clients to make purchases.

It’s Gotta Be Easy For You Too

The really great thing is that the best eCommerce tools do much more than make the shopping experience better for your customers – they make it easier for you too.  Let’s go back to the shopping cart.  Did you know there are shopping carts that will provide you with information about what item’s customers ‘abandoned’ in carts or removed them?  Think about how this information can help you adjust your inventories to better address the needs of your client base. A simple report will help you adjust your next order of wholesale women’s fashion pieces.

Whether you are selling plus size clothing or items for women or juniors, eCommerce can make a big difference in your bottom line.



Make Your Wholesale Clothing Landing Pages Pop

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It seems like there are hundreds of factors that go into building a successful Internet business. While your collection of wholesale special occasion apparel and designer wear is important, there are other area’s you must focus on. One such area is the landing page. These pages, where visitors first ‘land’ after clicking a link or advertisement, should offer you a high conversion rate – if you wholesale plus size clothing, missy line and junior apparel isn’t figuratively flying off your shelves – you need better landing pages.

1.  Headline: Your headline does more than announce the name of your site. It should be a clear and concise, although short, indication of the purpose of the site. Properly done, a headline will catch the viewers attention and keep them clicking on your site.

  1. Call To Action: Whether you are selling wholesale missy size clothing or beautiful maxi’s, you want your visitors to buy, your call to action should be easy to see and provide the visitor with everything they need to take that action and make that purchase.
  2. Navigation: providing navigation menus on your landing page may be helpful. They can allow visitors to navigate throughout your site and provide information regarding what is available to them on the site.
  3. Credibility: It is a great idea to put several disclaimers on your landing page to encourage your visitors’ feeling of security. Promoting your privacy policy or encryption method can help make conversions a bit easier.

Always remember that your landing page is your chance to make a first impression, so it is critical that you review each element and test them for effectiveness. Building a solid landing page will help ensure your visitors become clients.

Choosing the best wholesale fashions to display on your website is a good start towards building a successful online business. Developing strong landing pages is almost as important as what clothing you choose to highlight.

SEO and Window Dressing

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Taking the Mystery Out Of SEO

Okay – it’s time to let the secret out of the bag…not even professionals know exactly how the major search engines like Google, Yahoo and Bing rank sites.  They have a pretty good idea of what the formula contains but, much like trying to determine exactly what dress a teenage girl will think is a smoking hot must-have, there is a good deal of ‘mystery’ surrounding the formula used by the search engines.  Taking a few minutes to understand just what SEO and what components we know about can help anyone with issues such as marketing wholesale ladies apparel online.

The Mystery That Is SEO

Search engine optimization (SEO) is nothing more than a way to make your Internet site more attractive to search engines.  Think of it as the window dressing of a brick and mortar business – you create innovative displays with the latest fashions trends to attract customers.  With SEO, you integrate a series of steps to attract search engines, most importantly with keywords – specific search terms most commonly sought by Internet users for certain goods or services.  The ‘sale’ in this example is a higher ranking with search engines.  Remember that most Internet users will only look at the first page of a results list, so it critical to get your site listed on page one.

SEO Windows

Building a Better SEO Collection

There is no hard and fast guideline for SEO; instead there are a few techniques that have been proven to be effective.  Much like fashion trends, these techniques periodically change; however, the core thought behind them remains the same.  The best SEO campaigns for wholesale ladies apparel sites will include a strong campaign based on keywords, a social media factor to take advantage of ‘new age’ networking, a blog to capture the attention of both search engines and potential clients and, a solid set of eCommerce tools designed to make the purchasing experience easier for the client.