Writing Effective Blogs to Market Wholesale Apparel In Your Retail Store

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Consumers are bombarded by media information about fashion online, in print, and on television. As you begin to market your wholesale clothing purchases for your online retail store, you need to offer compelling copy about each item to draw in shoppers. Beyond individual item copy, you can enhance the shopping experience by adding a fashion related blog to your retail site. By adding blog posts, you can focus on specific items of wholesale ladies apparel for sale in your retail store by offering information about new fashion trends or celebrity fashions.

Writing a blog that draws in readers can be as simple as focusing on a specific type of clothing. For example, you may want to write a catchy piece on juniors dresses if you have a large order of wholesale special occasion apparel coming in. Writing a blog that focuses on different styles of junior clothing with matching accessories and shoes can be tied to current celebrity fashions.

Make your blog entries engaging by highlighting the features of your clothing and wardrobe additions that would make them a full outfit. Weekly or monthly blog entries can ensure that your content remains current and keeps the interest of your readers. Linking your blog to Facebook can also net you subscribers to a content newsletter to deliver your blog entries and create Facebook posts.

Within the blog, SEO content writing is also key. Determine which key words or phrases are the search words that your target audience are searching for. Include those words or phrases at a 1-2% density per one hundred words to elevate your placement in search engines.

By taking the simple step of creating a blog with SEO content you can help new consumers find your website. This will, in turn, create a larger shopping public. Once the shoppers find your site, you can keep them shopping by writing interesting content that fits with their lifestyles and retail spending.

Sell Your Wholesale Women's Apparel Using Social Media

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Social media is more than networking sites like Facebook and Twitter. Social Media is any website, platform or program that allows people to discover content, access information and/or interact with others. Following this definition, virtually any website, micro-site or online community may be considered a part of social media.

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In reality, social media sites include blog forums, social networking sites, bookmarking sites, news sharing sites and photo or video sharing sites. All of these different social media outlets have content that is primarily user-generated and can be easily shared. They also promote interaction between users. There are different ways that you can utilize the nature of social media to sell your products – especially wholesale fashion apparel pieces for your retail customers.

The Internet Fashion Goddesses

There are a handful of internationally popular fashion bloggers. These bloggers have earned respect because of the authenticity of their posts. They publish posts about their personal fashion preferences, their experiences, and their opinions. Their credibility is so strong that even the likes of Louis Vuitton started sending them items to review with a clear understanding that it is their complete prerogative whether or not they will feature the product, what they will say about the product, and when to publish the post. Try sending these bloggers several different pieces from a recent wholesale clothing order. If they decide to feature your product, you may see your hits increase dramatically. Some of these bloggers are BrianBoy and Tavi Gavinson.

The Forums

There are many fashion forums and blog sites where you can cross-post your site. However, forums masters are extremely cautious. If they get any hint that you are there only to promote your site,

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they will kick you out faster than you can say Louis Vuitton. The key is establishing you reputation as an interested and participating member of the community. This means you will have to start posting, and remain active, for a time before you even begin posting links to your retail site. Consider participating in forums that specialize in wholesale clothing for women or juniors to increase your traffic.

Remember that the power of social media is its authenticity. Be real, be honest, and enjoy social media. Do that and you will be able to utilize its power to sell your any wholesale fashion apparel pieces you have in stock.

Clothing Sales Skyrocket With Marketing and Wholesale Vendors

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Everyone wears clothes so it’s no wonder that the wholesale clothing market is so huge. As a matter of fact, it may be one of the biggest of all wholesale markets across the board. It is a highly divisional market that can be cut up into several categories such as gender, size and age categories.

The junior clothing market is undoubtedly one of the most profitable because juniors not only tend to outgrow their clothing, their personal style is still developing. Working with a junior wholesale provider can help you build a collection that will please even the most picky of junior shoppers. Building a base wholesale juniors collection of tops and dresses will quickly impact your conversion rate.

Never forget your women’s market. They love to shop and have a highly developed sense of style. Focusing your efforts on creating a marketing campaign designed to attract women makes sense, and by working with a wholesale provider of women’s fashions, you can increase your profit margin. Your collection should focus on seasonal pieces as well as special occasion dresses, women’s and casual dresses. A well rounded collection will appeal to a larger base clientele.

Remember that the wholesale fashion industry is expanding at a phenomenal rate – giving you access to more choices for your clients. You can get in on this business boom by either creating an online marketing campaign or for your business, or moving your physical store into online marketing and sales.

One of the biggest advantages to online marketing of your wholesale clothing business is that it has the potential to bring you several million potential customers. Building the best collection by working with reputable wholesale fashion providers and developing a solid marketing plan can help you take your business to the next level.

Bringing New Sales With Wholesale Fashion Blogs

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Today, almost every business has their favorite social network and blog sites, but not everyone knows how to use them. Learning how to successfully integrate fashion blogs into your online marketing plan for your latest women’s tops, juniors fashions and missy knits can help you generate new sales for your retail shop in a cost-effective way.  Whether you buy wholesale women’s fashions, or sell juniors blouses, blogging is relatively easy, even for those with little writing experience.

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Find your voice

Every person has a unique way of talking. Are you sarcastic or funny, casual or formal? Strive to use this voice while writing fashion blogs.  A unique style will help you generate more viewers and result in increased traffic to your site.

Find your niche

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Whether you sell trendy women’s tops or plus size dresses, you have a targeted market.  In Internet marketing terms, this is your niche.  A wholesale fashion blog can bring interest to your retail shop with engaging topics and an eye for trends.  Take some time to identify who is in your niche market and how to most effectively create excitement in that group.  You may have to change the language you use and your voice to be the most effective with your base  clients.  Remember that advertising to 16 year-old requires a different way of speaking than advertising to adult

Text and lots of photos

You need to supplement your content with photos.  In most cases, two pictures per blog will help you generate traffic. The photos should visually represent what you are saying. It’s not enough for you to describe a style; you need to show them. Using photos is an effective way to do this.

Unique selling proposition

There are over 10,000 fashion blogs on the Internet that talk about trendy women’s tops and other fashions. The only way for you to stand out is to write content that is as unique as it is relevant. Make sure that your blog has something new to offer.

Be consistent

Make sure you upload content regularly, even if it is just a 300 word piece about the latest wholesale women’s tops. Try to update your blog twice a week. New content will drive repeat visitors – critical for increasing sales.

Be interactive

Many bloggers find success by actively engaging their readers.  Try to create an interactive feeling by ending each blog post with a question directed at your readers.  This should help generate comments and discussion on your site – another great way to generate excitement and traffic.

So, does your blog fit the bill?  If not, maybe it’s time to make some changes to the way you blog.

Taking Wholesale Women's Fashion To the Internet

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Did you know that today 90% of all buying decisions begin online? If you don’t have a visible online presence for your wholesale ladies apparel, only 10% of consumers will be aware of you. Before the Internet and social media really took off in the 21st century, if you wanted to look for ‘women top’s’ or a ‘knit dress’, you would have to  walk through stores – a very time-consuming process. Today, if we want something, we simply Google it. Fashion is one of the areas that benefited from the Internet in general and social media in particular.

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Faster feedback

Instead of physically asking friends and family for information about a particular store or fashion piece, today’s savvy consumers utilize their social media ‘friends’ to get recommendations about a store or a particular knit blouse they like. Buyers can also use the Internet to read comments of buyers who have made purchases at a particular online store. They can even read reviews of specific items, so once you have received a new order of fashionable wholesale clothing, you must hit the social media streets to increase your visibility.

Rise of eclectic fashion

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In the closing decade of  the last millennium, fashion was sleek, chic, refined and clean. Another Internet forum, blogging, gave eclectic fashion a cool new voice. Suddenly putting a million colors in one ensemble is no longer “weird,” it’s eclectic. Huge hats are high-class fashion, not just a blast from the past. The Internet and blogging paved the way for new kinds of style and breathed new life into old ones. Consider creating several blog entries about each new wholesale ladies apparel order you receive to generate traffic and increase sales.

Wholesale women’s fashion has certainly found a friend on the Internet. Online clothing outlets gained popularity in the past ten years. Today, many of today’s ‘fashionistas’ are turning to the Internet for all of their fashion needs. Developing an online presence for your clothing store just makes sense.