Targeting Your Demographic: Drive Wholesale Fashion Sales

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wholesale junior fashions, fashion wholesale juniors, junior fashion wholesaleWith any business, it is of the utmost importance to be able to identify your target market. Determining who this target market is allows you to market the apparel from your recent wholesale fashion order to clients who are already interested in your retail store and the specific fashions you are selling. Interestingly, you can spend less on your marketing if you have determined your specific demographic. Targeting your traffic means you’ll sell more women’s dresses, junior’s tops, and plus size knits – because the people who visit your website will already want to buy exactly what you are selling.

Research your demographics carefully by spending some time considering who your ideal customer is. Consider areas such as gender, age, income level, and geographic location. This information can then be used to create a marketing campaign that will be most effective.

Consider your latest wholesale clothing order of junior tops. Obviously, you wouldn’t want to market these tops to women or men. Your targeted demographic is teenage girls. Your marketing campaign should use their language and be visible on the sites they are likely to frequent.

This concept can be applied to develop more effective PPC (Pay Per Click) advertisements, analyze keywords, create content, and to implement a social media campaign. Demographic information can also be used to create blog posts that are more effective. Writing posts to a particular demographic by changing the tone, voice, and language of a piece will make it far more effective.

Sales will come much easier if your marketing campaign is geared toward an individual group rather than the whole spectrum of buyers. Always consider your customers and those who view your website as the individuals they are and you will soon see your women’s fashions and missy dresses flying off your shelves.

Marketing Wholesale Fashions By Season

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wholesale junior fashion, junior wholesale fashion, fashion wholesale juniorGetting in a large load of seasonal fashions, months before they will be appropriate for your customers, may seem like nothing more than a back stock nightmare. Luckily, with proper planning, marketing seasonal fashions will actually provide you with more opportunity and time to sell. As soon as you get in that fantastic shipment of seasonal fashions from your wholesale junior clothing distributor, you can start a fashion extravaganza marketing campaign.

Social media networking and blogging are both inexpensive or free and provide you with the perfect way to market your newest fashions from junior dresses to plus size knits. You can develop business accounts on any number of social media sites, such as Twitter and Facebook, to let everyone know about your flirty, spring skirts or those cool summer cover ups.

Take pictures of some of your hottest seasonal fashions as soon as they arrive. Post them on social media sites and use them to create exciting blog posts about the upcoming season and its must have fashions. You can draw even more interest by sponsoring your own contest or offering discounts. You can even get a “like” page so that people who show interest in your merchandise can easily be sent notices about your latest women’s dresses, junior tops, or other fashions as soon as they arrive.

Everyone wants to know what the latest fashion trends are going to be for the next season. You can get in front of potential customers as soon as those fashions come through the door. At the same time, clear out your figurative shelves by offering deep discounts on any fashions, such as a back stock of missy jackets, from the previous season.

By providing clients with a peek at upcoming seasonal fashions and a cost break on those that are no longer current, you will quickly recognize an increased interest in your seasonal fashions.

Blogging Can Drive Wholesale Fashion Sales

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wholesale maxi fashion, fashion wholesale maxi, maxi wholesale fashionThere is some really stiff competition in the retail clothing business – forcing you to consider Internet marketing techniques above and beyond traditional SEO (Search Engine Optimization). Luckily, there are some really effective, and even free, techniques that you can implement to sell everything from cute missy jackets to missy knits and everything in between. Updating your website to include a blog should be your first stop.

Blogging on its own, or via a great website, is a traffic driving force. You can easily create a blog specifically highlighting some of the latest fashion pieces you received from your wholesale clothing distributor. A cleverly written, engaging blog is free advertising and provides a direct portal to your online catalog.

Blogs are most effective when they are written to attract a predefined demographic. Your blog will drive traffic, and the more specific it is, the more targeted the traffic will be. In other words, your blog will drive people that are searching for “exactly” what you have to offer.

Your blogs will attract people that are looking for the latest fashions or the perfect jacket for a cool night on the town. When you check out your newest inventory of pieces from your wholesale fashion order, pick a couple of the trendiest ones to create content about. Add a couple of photos, that match the content, to your blog  and you’re well ahead of the competition.

A great blog will draw an absolute flood of traffic and it’s free advertising for every item you purchase from a wholesale fashion distributor. You’ll also get some great backlinks from the big guys such as Google and Yahoo. There is no telling how much traffic your fashions will draw from the social networking sites with a well received fashion conscious blog.

With lots of great and relevant content, along with photos, you’ll be noticed and indexed all the quicker by the search engines. Once noticed, even more people will follow the links to your site. Effective blogging drives traffic to your product, and more traffic means more profits for you.

Celebrity Trends to Market Wholesale Fashions

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Watching the celebrity trends is a great way to increase your own website’s exposure and sales. A quick look through current fashion magazines, online celebrity news sources, and celebrity television shows can give you a guideline on what wholesale clothing to purchase for sale in your online store. From junior’s tops to missy knits, you can help your consumers and potential target audience choose everyday wearable options based on red carpet styles and runway looks.

Your website’s blog feature can be an excellent way to feature wholesale junior clothing, like a maxi dress, by adding the celebrity connection. If Nicole Ritchie rocks a maxi dress while she is out shopping, you have an open selling point. Find a maxi dress on your site that is similar to her dress and connect the two with a fun newsletter or blog entry. Showcase your maxi dress side-by-side with hers and describe how your shoppers can recreate the look in a more affordable way. Because celebrities are so often filmed in everyday situations, you aren’t limited to comparing only red carpet options. Choose one of your junior’s tops or missy knits choices and go on a hunt to compare your garment to photographs of celebrities at the grocery store or the park.

wholesale junior dresses, dresses junior wholesale, junior dresses wholesaleIf you see a red carpet look that reminds you of your recent wholesale special occasion apparel purchase, choose the party dress that echoes the celebrity version for your retail marketing efforts. Then, you can include a blog entry or social media posting showcasing your more affordable version. Point out key details like similar fabric options, lengths, embellishments, and color combinations. The celebrity version doesn’t have to be exactly the same as your wholesale option but there should be a strong resemblance in details. By watching and writing about celebrity trend comparisons you can add credibility and a current feel to your website that will bring in celebrity-obsessed shoppers to buy your garment options.

Seasonal Wholesale Fashion Opportunities

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wholesale womens fashion, fashion wholesale womens, wholesale fashion womensWhen your customers shed their winter coats for flip-flops and sundresses or pull out heavy sweaters, you have a great opportunity to market your recently purchased seasonal wholesale clothing. From missy jackets for the fall months to plus size dresses with straps instead of long sleeves, your inventory can be your greatest tool in driving traffic.

Your first step is to be ahead of the seasonal trend. Shoppers want to have their new wardrobe in place when the season starts. If you have a jump start on providing the best of the season to your consumers, they will be excited about their purchases and the change in the weather. Work with your wholesale clothing distributor early to build up your collection for the season. Do some site housekeeping as well, and remove slow-selling options, to better allow focus on new seasonal options.

If a shopper comes to your site in June and you are selling wool coats from your wholesale fashion stock, you may have a few takers for a bargain price. However, shoppers in June are probably looking for cool tops and maxi dresses. To accomplish the best marketing campaign, you need to have the right inventory at the right time. One way to market your seasonal stocks of clothing is to write a blog that speaks to the seasonal change and trends. Highlighting your own seasonal merchandise in the blog will help draw in consumers on the lookout for the latest outfit options.

Another way to create a seasonal marketing campaign is to create a social media campaign on Facebook and Twitter. Start a thread asking your shoppers what their favorite thing about the season is and what new purchases they have made. When they respond with choices, direct them to your website for finishing pieces or similar options. Not only will you drive traffic, you’ll also learn more about your shopper’s preferences.

Take full advantage of each changing season by working closely with your wholesale clothing distributor and developing a seasonal marketing campaign.