The Zen of Wholesale Fashion

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wholesale womens tops, tops wholesale womens, womens tops wholesaleYour potential shoppers are bombarded by fashion ‘ninjas’ on television and in print that try to convince them to buy at their store or from their website. You can harness this power with the fashions you choose from wholesale ladies apparel outlets to bring in new customers. You can keep them coming back to shop at your virtual or bricks-and-mortar store by studying current trends and focusing your marketing efforts on the specific items you are stocking.

You can take fashion forward steps to compete against those dreaded fashion avengers. The first step is to know your competition, their plan of attack, and choice of weapon. Do your competitors advertise online or in print? Do they run a special sale at the start of each season? Study the season and the market so that you are able to compete with the latest trends and work with your wholesale fashion provider to ensure you will always have the stock you need.

Your next step is to be one step ahead of the competition and those trends. Don’t be caught unawares by a fashion ambush or tactical error that results in an overstock of yellow jelly purses. Keep your eye on more than just what the stars are wearing.. Instead focus your efforts on runway styles, fashion magazine trends and watch for up and coming fashion stand-outs.

Finally, back up your promise with merchandise. Work closely with your wholesale fashion provider to ensure you have enough stock to satisfy the needs of your potential consumer. After all, even the most professional and driven advertising plan won’t do you any good if you don’t have the pieces sell, your customers will go to your competitor.

If you do these things, you will earn a belt in ninja clothing sales in no time. Of course it will be a genuine leather belt with rhinestone detailing from page six of your own catalog because a true wholesale clothing ninja has to advertise their achievements in fashion styling as well.

Building a Better Wholesale Women's Fashion Site With eCommerce Tools

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As the owner of  an online or brick and mortar clothing business, you likely rely on wholesale women’s fashion to stock your store.  You know how important it is to provide your clients with the latest wholesale news and the hottest fashions.  You may not realize how important it is to create a site that is simple and intuitive for your customers.  Implement eCommerce tools such as advanced search functionality and interactive shopping carts will make it easier for your clients to find the latest in women’s, junior’s and plus size fashion and leaving your time to manage your business and search your wholesale fashion providers for the latest styles and trends.

Advanced Search Functionality

If your visitors can’t find what they are looking for, they are not going to stick around long enough to buy anything.  For this reason, many online women’s clothing outlets are turning to eCommerce tools that enhance their websites search functions.  Take a real world example – maxi dresses. You’ve purchased a line of maxi dresses from your wholesale junior fashion provider. The key is helping your  client find the specific color palette or size range they need.  Adding search functionality that allows the client to narrow down their results by color or size will help them find exactly what they are looking for.

Interactive shopping carts that make it easy to change order parameters or suggest related items is another effective way to use eCommerce tools to make it easier for your clients to make purchases.

It’s Gotta Be Easy For You Too

The really great thing is that the best eCommerce tools do much more than make the shopping experience better for your customers – they make it easier for you too.  Let’s go back to the shopping cart.  Did you know there are shopping carts that will provide you with information about what item’s customers ‘abandoned’ in carts or removed them?  Think about how this information can help you adjust your inventories to better address the needs of your client base. A simple report will help you adjust your next order of wholesale women’s fashion pieces.

Whether you are selling plus size clothing or items for women or juniors, eCommerce can make a big difference in your bottom line.



eCommerce: As Trendy as Wholesale Fashion

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wholesale maxi fashion, maxi wholesale fashion, fashion wholesale maxiLet’s face it, most fashion experts hear the word “tool” and go running. To them a tool is used for home maintenance or auto repair; however, in the world of eCommerce tools are actually designed to make your life easier and your customers’ shopping experiences seamless. For this reason, it is critical that whether you sell wholesale junior clothing, women’s, or plus sizes, you have a complete set of robust eCommerce tools. While there are tons of tools out there, there are three that should never be left out of your package.

  1. Shopping Cart: it is exactly what it sounds like. A shopping cart allows your visitors to select the wholesale missy size clothing, women’s-wear, special occasion wear — whatever they are interested in, and place it in a cart while they continue shopping. This is beneficial to the customer because it is easier than purchasing one piece at a time. It makes your life easier because the better shopping carts will allow you to see what items were ‘put back’ and tons of other useful information that can help you make your site better.
  2. Payment Gateway: Remember that in the world of online businesses, the security you provide your customers with is critical. Don’t risk having a wholesale plus size clothing customer make a purchase only to have their identification information stolen. Be safe – use a gateway.
  3. Merchant Credit Card Account: If you want to get paid, you must accept credit cards. There are several different companies that offer merchant services depending on your needs – check out their fees, terms and conditions to pick the best one. Don’t forget to ensure it is compatible with your payment gateway.

Remember that business will grow based on more than the beautiful wholesale maxi dresses and other fashion pieces you carry. You must also use the tools available to you. Build a set of eCommerce tools today to ensure your success.

Landing Pages: Wholesale Fashion Conversions

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Take a few minutes to think about the last time you tried to purchase something online.  Whether it was wholesale plus size apparel or a new book, you probably ended up buying the product from the site that was easiest to navigate, with in-line prices.  In fact, many of us are willing to pay a bit more for convenience.  It stands to reason that, as you develop your wholesale fashion website, you must create a site that not only includes beautiful examples of women’s clothing and great prices, but one that is easy for your visitors to navigate.  One of the best ways to jump-start this navigation is through the use of intelligent landing pages.

Lou Lou Junior Stylish Crop Cardigan

Where You Land Matters

wholesale womens tops, tops wholesale womens, womens wholesale topsThink about shopping in a old fashioned brick and mortar store for wholesale junior clothing. You open the door with the idea of purchasing several styles of maxi dresses as well as some blouses.  Now you have to wander up and down the aisles and racks looking for those items. Wouldn’t it be nice if you could just ‘land’ in front of the items you want?  Online shops offer that functionality – if they are designed correctly.  Many of us had made the mistake of using our home page as our landing page for everything we are advertising.  Isn’t it a better idea to use more specific landing pages so that your traffic does indeed land right in front of the products they are interested in?

Jump Even Further

JFW Maxi Dress in Shades of Royal

You can capitalize on your landing pages even more by simply adding a “related items” feature.  Consider this:  a provider of wholesale junior apparel utilizes a blog as a part of their marketing campaign, with a particular post on maxi dresses. The blog post contains a link to their maxi landing page.  That landing page contains related items like shoes and cardigans.  Suddenly instead of the a one-off sale, your visitor is ordering an entire wardrobe.

Taking the time to understand landing pages and how to capitalize on them can really jump start your wholesale fashion website.

Wholesale Fashion SEO: Retails Sales Tips

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junior wholesale fashion, fashion junior wholesale, wholesale junior fashionAs a wholesale clothing buyer, you know that making truly good fashion choices takes time. Like aging a fine bottle of wine, putting together all the pieces, from hair and makeup to shoes and jewelry, a chic look takes time. Now, think about your website and your SEO (Search Engine Optimization) efforts. No matter how effective your SEO processes are, they take time to come to fruition. Recognizing this and understanding a few basic SEO concepts can help you weather the wait more patiently.

Choosing a Hat

Did you know that SEO experts choose a hat? They do – and you have to, too. When you set out to market your wholesale ladies apparel website, one of the first decisions you have to make is whether you are willing to put the time into creating a marketing program based on ethical SEO practices. The thing is, you can get really fast results from your SEO program if you don the black hat. Black hat SEO practices offer faster results through techniques such as hidden keywords, link buying and erroneous landing pages; unfortunately, these results will eventually be wiped out when the search engines discover these unethical methods – your site could even get banned. “White hat,” or ethical SEO techniques take more time to show results, but they will be effective over the long haul.

You Can Wear White Year Round

Unlike traditional fashion standards which used to ban wearing the color white during fall and winter, white hat SEO is a practice that you can engage in every day to improve your search engine rankings. Let’s consider a real world example: marketing wholesale plus sizes. If you prepare a list of effective keywords such as plus size blouses and plus size dresses and use them according to industry standards in your blogs and website content, you will attract the attention of search engine spiders and will be indexed and ranked for those search terms. “Hiding” these keywords or salting your content with nothing but a string of keywords is a sure way to get banned.

Just remember: slow and steady will get you where you want to be – don’t fall into the trap of using unethical techniques for more immediate results.