Celebrity Trends to Market Wholesale Fashions

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Watching the celebrity trends is a great way to increase your own website’s exposure and sales. A quick look through current fashion magazines, online celebrity news sources, and celebrity television shows can give you a guideline on what wholesale clothing to purchase for sale in your online store. From junior’s tops to missy knits, you can help your consumers and potential target audience choose everyday wearable options based on red carpet styles and runway looks.

Your website’s blog feature can be an excellent way to feature wholesale junior clothing, like a maxi dress, by adding the celebrity connection. If Nicole Ritchie rocks a maxi dress while she is out shopping, you have an open selling point. Find a maxi dress on your site that is similar to her dress and connect the two with a fun newsletter or blog entry. Showcase your maxi dress side-by-side with hers and describe how your shoppers can recreate the look in a more affordable way. Because celebrities are so often filmed in everyday situations, you aren’t limited to comparing only red carpet options. Choose one of your junior’s tops or missy knits choices and go on a hunt to compare your garment to photographs of celebrities at the grocery store or the park.

wholesale junior dresses, dresses junior wholesale, junior dresses wholesaleIf you see a red carpet look that reminds you of your recent wholesale special occasion apparel purchase, choose the party dress that echoes the celebrity version for your retail marketing efforts. Then, you can include a blog entry or social media posting showcasing your more affordable version. Point out key details like similar fabric options, lengths, embellishments, and color combinations. The celebrity version doesn’t have to be exactly the same as your wholesale option but there should be a strong resemblance in details. By watching and writing about celebrity trend comparisons you can add credibility and a current feel to your website that will bring in celebrity-obsessed shoppers to buy your garment options.

Seasonal Wholesale Fashion Opportunities

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wholesale womens fashion, fashion wholesale womens, wholesale fashion womensWhen your customers shed their winter coats for flip-flops and sundresses or pull out heavy sweaters, you have a great opportunity to market your recently purchased seasonal wholesale clothing. From missy jackets for the fall months to plus size dresses with straps instead of long sleeves, your inventory can be your greatest tool in driving traffic.

Your first step is to be ahead of the seasonal trend. Shoppers want to have their new wardrobe in place when the season starts. If you have a jump start on providing the best of the season to your consumers, they will be excited about their purchases and the change in the weather. Work with your wholesale clothing distributor early to build up your collection for the season. Do some site housekeeping as well, and remove slow-selling options, to better allow focus on new seasonal options.

If a shopper comes to your site in June and you are selling wool coats from your wholesale fashion stock, you may have a few takers for a bargain price. However, shoppers in June are probably looking for cool tops and maxi dresses. To accomplish the best marketing campaign, you need to have the right inventory at the right time. One way to market your seasonal stocks of clothing is to write a blog that speaks to the seasonal change and trends. Highlighting your own seasonal merchandise in the blog will help draw in consumers on the lookout for the latest outfit options.

Another way to create a seasonal marketing campaign is to create a social media campaign on Facebook and Twitter. Start a thread asking your shoppers what their favorite thing about the season is and what new purchases they have made. When they respond with choices, direct them to your website for finishing pieces or similar options. Not only will you drive traffic, you’ll also learn more about your shopper’s preferences.

Take full advantage of each changing season by working closely with your wholesale clothing distributor and developing a seasonal marketing campaign.

Web Design: Wholesale Fashion/Retail Sales

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wholesale fashion juniors, juniors wholesale fashion, fashion juniors wholesaleYou wouldn’t purchase wholesale fashion for your retail store that don’t have great design or style. The same principal should apply to your website design for your online store. Online consumers may have sought your website out to find a less-expensive version of a trendy designer garment. By presenting them with a strong website design to bring focus to your fashion options, you will gain repeat business and give your shoppers a pleasant online shopping experience.

Creating a great web design can be similar to designing a great garment like beautiful missy tops or functional juniors knits. You need to first start with the basics and make sure the elements that draw your shopper in are present including effective headlines, your clothing offerings, professional photography, descriptive copy for the garments themselves, and an uncluttered layout. Keeping the stock listings and links updated and working is also crucial in keeping your website design on the forefront of your customers’ minds. Consider checking each of these area’s whenever you receive a new shipment from your wholesale distributor.

If you think of a beautiful brick and mortar boutique store, there may be only one of each size garment with equally beautiful displays and a simple,uncluttered ambiance. Creating a similar experience on your website may involve including white space around garments like a junior dress to allow the focus to be on the product. While it may be tempting to offer all your current inventory on the website, blank space around the product can be positive and give your online customers that special boutique feel.

Just as a designer starts from the ground up with a basic drawing, fabric swatches and an idea, your website design needs to start with an design plan. You also need to lay out your garment options and place them together on the website by category or color story. By creating a great web design to appeal to your online consumers, you can bring great sales to your business.

Effective Imaging for Wholesale Fashions

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wholesale junior dresses, dresses junior wholesale, junior wholesale dressesYou have spent hours working with a wholesale fashion distributor to select the perfect pieces to sell in your retail store – shouldn’t you put the same effort into displaying them?

Imagine a consumer shopping without their glasses in a cluttered, messy store. Then imagine another consumer shopping in a beautifully arranged store with careful, seasonally appropriate displays. Every garment has been steamed and hung properly. Which shopper do you think will be more apt to browse and buy an item? Which shopper do you think will exit the store and go somewhere else to buy a similar product? Online shopping relies on the same principle. If your online store is cluttered with out-of-season or out-of-date merchandise and blurry images, shoppers looking for a junior’s dresses, plus size blouses, or other fashion pieces will simply go on to one of your competitors and spend their money there.

To keep your product on the forefront of your potential target shopping audience, you need to include pictures that best depict the garments. A junior dress needs a description that speaks clearly to the garment and what makes it the dress to buy this season. A plus size blouse should be described with an accurate and upbeat description that offers the online shopping public the best experience. If you are taking your own photographs of the wholesale apparel garment you have chosen to retail, pick backgrounds carefully and display the garments in the best possible light. If you are using stock photography, make sure that it is a clear representation that shows the most accurate colors and details.

Once you have done the work purchasing the garments through a wholesale distributor and to bring traffic to your website, the use of the best possible images will keep your customers shopping and purchasing from the store. Adding an accurate and compelling description to the titles of the garments further adds to the shopping experience. Because online customers can’t feel or visually inspect the actual garment, it is your job to choose the best photograph and copy for their online store visits.

Market Your Wholesale Fashion Sociably

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wholesale maxi fashions, maxi fashion wholesale, fashion maxi wholesaleYou know you have the trendiest and hottest wholesale clothing on the market today. You might not know where to market it. Just like your junior’s blouses and plus size dresses are the trendiest clothing around, you need to use the trendiest Internet outlet for marketing – social networking sites.

Social networking brings people together from all over the world. Networking sites offer the largest number of ways to advertise your business. This makes it an invaluable SEO tool for taking your store to the top of every fashionista’s favorite list.

You can use networking sites to drive tons of potential clients to your website. Best of all, networking on social media sites is free. You can let all those social divas see what your retail clothing store will offer them. When you use basic SEO strategies to market a recently-received order of wholesale missy dresses from your wholesale fashion distributor, people and search engines will find you.

A lot of these sites offer blogs so you can be even more involved. You don’t want to just join a site, advertise your wholesale fashion and go. Get involved in what the site has to offer you. Of course, if you do use the blog area, be aware you don’t want to just randomly post articles all over the site. Check out what others have written and comment on what they are doing (this is the sociable thing to do).

You want to befriend all the fashion gurus and trend setters on the blogs and social networking sites because it is the same as good, old-fashioned customer service. Just because you aren’t meeting customers face to face, there is no replacement for fantastic customer service, even online.

You can make your sales soar to the top of the charts for your fashion business by using social networking to advertise your business.